Itsso Slimtissue Peçete Ambalajı by Hyung-Woo Park

Itsso Slimtissue Peçete Ambalajı by Hyung-Woo Park is a highly esteemed winner of the very prestigious 2024 A' Design Award Gümüş Ödülü in Ambalaj Tasarımı Competition Category.

GümüşAmbalaj· 2024

Itsso Slimtissue Peçete Ambalajı

by Hyung-Woo Park

Client: Itsso Slimtissue

A' Design Award Gümüş Ödülü Winner in Ambalaj Category

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Verified Award Winner
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Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Itsso Slimtissue Peçete Ambalajı

Itsso Slimtissue, ince silindirik gövdesiyle öne çıkan bir premium yüz peçetesi ambalajıdır. Formu bambudan esinlenmiş olup, sap benzeri dar bir gövde ve kavisli bir kapaktan oluşur. Ana gövde, 360 derecelik yüzeyin tamamına baskı yapılmasına imkân tanıyan ve böylece marka kimliğinin net biçimde aktarılmasını sağlayan özel kâğıttan üretilmiştir. Peçeteler yüzde 100 bambu selülozundan iki katmanlı olarak üretilmiştir. Ambalaj hafif ve incedir; bu sayede kolayca taşınabilir ve otomobillerin bardak tutucularına sığar. Peçeteler tükendikten sonra kutu, saklama kabı veya kalemlik gibi 50'den fazla farklı şekilde yeniden kullanılabilir.

The Recognition

About the A' Design Award Gümüş Ödülü

Itsso Slimtissue Peçete Ambalajı, A' Design Award Gümüş Ödülü kazananıdır; bu, göz alıcı, yüce ve etkileyici birinci sınıf tasarımlara verilen olağanüstü prestijli bir tanınırlıktır. Gümüş kazananlar, tasarımcılarının olağanüstü uzmanlığını, yeteneğini ve keskin zekasını gösteren son derece parlak ve çok yaratıcı eserlerdir. Itsso Slimtissue Peçete Ambalajı, harika, örnek gösterilen, dikkat çekici derecede profesyonel ve derinlemesine yenilikçi bir eser olması beklenir. A' Design Award Gümüş Ödülü kazanan bu tasarım, sanat, bilim, tasarım ve teknolojinin sınırlarına fayda sağlayan ve onları ilerleten oldukça dikkat çekici, beğenilen bir buluştur. Itsso Slimtissue Peçete Ambalajı, büyük kıskançlıkla bakılan, arzuları uyandıran, olumlu duygular getiren ve şaşkınlık ve hayranlık uyandıran bir yaratımdır.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This product is designed as a premium tissue case, and the body, which can print 360 degrees, enables efficient and attractive advertising.
Dimensions & Packaging: Weight: around 80g, Size: 68 x 180mm, Body Material: Specialty paper, Tissue: 100% Bamboo Pulp(2-layers)
Tags: Tissue Packaging, Bamboo Tissue, Environmentally friendly, Slim-case
Production Technology: The main body is made of paper, so there is no restrictions on printing. It also has a systematic infrastructure that enables high-quality design and one-stop printing, production and distribution.
Design Challenge: Facial tissues, represented by Kleenex, have long been made in the form of squares. Naturally, people are used to square shapes. So how will cylindrical tissues be perceived by people? I was very worried about that. In addition, we had to conduct a market survey on what diameter the cylindrical tissue case should be to fit the cup holders of various sizes currently in use.

It was a challenge to people's stereotype that facial tissue cases are all square. In addition, we put a lot of thought and effort into such a design that provides convenience in real people's lives and can even be used as interior props.
Research: Why do all facial tissue cases have to be square shapes? The idea that started from the question was born into a slim cylindrical tissue design. Slim tissues enable neat and sophisticated spaces and allow for more space use than square tissues.
Inspiration: Inspired by the shape of bamboo, it is designed with a slim body like bamboo stems and curved lids, and tissues are also made from 100 percent bamboo pulp.
Lightweight and slim, easy to carry, and easy to use in car cup holders.
Project Duration: This product is designed, developed, and produced at Joint Creative Co., LTD. in Seoul, South Korea, in September 2023.
Operation Flow: A good design even thinks about the environment. After you finish using the tissue, you can reuse the tissue box in more than 50 different ways, including various storage boxes, pencil holders, flower pots, food storage boxes, vehicle ashtray, and trash cans.
Team Members: Creative Director and Brand Manager, Hyung-woo Park
Image Credits: Joint Creative Co., LTD. 2023