Grumpy Bums Çocuklar İçin Pişirme Setleri by Angela Spindler is a highly esteemed winner of the very prestigious 2024 A' Design Award Bronz Ödülü in Ambalaj Tasarımı Competition Category.
BronzAmbalaj· 2024
Grumpy Bums Çocuklar İçin Pişirme Setleri
Client: Depot Creative
A' Design Award Bronz Ödülü Winner in Ambalaj Category
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The Design
About Grumpy Bums Çocuklar İçin Pişirme Setleri
Ajans, marka faydalarını mükemmel bir şekilde özetleyen Sweet Victory marka öneremesini geliştirdi. Bir zafer dili yarattı. Stratejik sözel kimlik ve anlatıdan yola çıkarak, eğlenceli bir görsel kimlik oluşturdu, illüstrasyonlu Grumpy Bums marka maskotları tasarladı ve ürün ambalajı ile dijital varlıklar hazırladı. Markanın sağlıklılık, beraberlik ve stressiz karmaşa temel değerleriyle ajans, aileleri pişirme yoluyla bir araya getirerek ambalajı ilgi çekici ve eğlenceli bir deneyim olarak geliştirdi.
The Recognition
About the A' Design Award Bronz Ödülü
Grumpy Bums Çocuklar İçin Pişirme Setleri, A' Design Award Bronz Ödülü kazananıdır; bu, yaratıcılık, buluş gücü ve kurnazlıkla öne çıkan olağanüstü tasarımlara verilen son derece prestijli bir tanınırlıktır. Bronz kazananlar, tasarımcılarının engin deneyimini, hayal gücünü ve becerikliliğini doğrulayan fazlasıyla yetenekli ve çarpıcı biçimde yaratıcı nesnelerdir. Grumpy Bums Çocuklar İçin Pişirme Setleri, çok itibar gören, hayranlıkla izlenen ve sevilen, dikkat çekici derecede profesyonel ve yenilikçi bir nesne olması beklenir. A' Design Award Bronz Ödülü kazanan bu tasarım, sanat, bilim, tasarım ve teknolojideki en iyi uygulamaları bünyesinde barındırır ve ayrıntıya gösterdiği özenle mükemmeldir. Grumpy Bums Çocuklar İçin Pişirme Setleri ihtiyaçları muhteşem biçimde karşılar, arzulara dokunur, duyguları büyüler ve merakı çeker.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The no-added-sugar kids’ treat that’s satisfyingly sweet.
Grumpy Bums is an exciting, first-to-market, baking kit for kids, without added sugar. We developed the brand proposition of ‘Sweet victory’, summing up the brand benefits perfectly. We crafted a language of triumph.
Drawing from our strategic verbal identity and narrative, we've developed a whimsical visual identity for the Grumpy Bums brand. This includes the creation of endearing brand mascots, alongside the design of captivating product packaging and engaging digital assets - Dimensions & Packaging
- Box dimensions are as follows:
140 x 200 x 35MM - Tags
- HealthySnacks SnackPackaging PackagingDesign NoAddedSugar BrandingDesign GrumpyBumsDesign
- Production Technology
- All boxes were printed using 1 spot colour and CMYK, with an aqueous varnish.
- Design Challenge
- Collaborating with a startup business can present unique challenges, notably navigating budget constraints and identifying viable solutions within the constraints of low production volumes.
- Research
- Grumpy Bums, is the pioneering baking kit for kids that delivers a satisfyingly sweet treat without any added sugar. Our brand proposition, Sweet Victory, encapsulates the essence of our wholesome approach perfectly.
We've cultivated a language of triumph, embodying optimism, energy, and a supportive tone that aligns with the consumer's journey. From our strategic verbal identity and narrative, we've brought to life a vibrant visual identity, complete with charming brand mascots and captivating product packaging, ensuring an engaging and delightful experience for families everywhere. - Inspiration
- Our packaging is designed to transform baking into an engaging and delightful experience, uniting families in the joy of creation.
Featuring charming illustrations of muffins, our packaging mirrors the effortless nature of our products. With their lively personalities and universal appeal, these illustrations serve as powerful assets for campaigns, elevating brand visibility and fostering lasting connections with consumers. Immerse yourself in a world where baking isn't just a task—it's a memorable journey shared with loved ones. - Project Duration
- The project started in July 2021 and was completed in January 2022 in Sydney Australia
- Operation Flow
- The product comes with super easy, kid-friendly instructions that make baking fun for the whole family. Plus, all the key ingredients are included except for eggs and milk, making it a stress-free baking adventure together.
- Team Members
- Creative Director/Designer/Illustrator: Angela Spindler
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