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Villa Booth Fuar Standı by Smart Design Expo

Villa Booth Fuar Standı by Smart Design Expo is a highly esteemed winner of the very prestigious 2024 A' Design Award Gümüş Ödülü in Fuar Mimarisi, İç Mekanları ve Sergi Tasarımı Competition Category.


GümüşFuar· 2024

Villa Booth Fuar Standı

by Smart Design Expo

Client: Smart Design Expo

A' Design Award Gümüş Ödülü Winner in Fuar Category

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The Design

About Villa Booth Fuar Standı

Villa Booth, bir markanın ürünlerini sergilemek amacıyla tasarlanmış bir fuar standıdır. Tasarım, kentsel villa kavramından ilham alarak modern mimariyi doğal malzemelerle buluşturur. 527 metrekarelik iç mekânda ahşap, taş ve dokulu sıva kullanılmıştır. Toprak tonları siyah vurgularla bir araya getirilerek sakin ve zarif bir atmosfer oluşturulmuştur. Ürünler, gerçek bir evi andıran kurgular içinde sergilenir; böylece ziyaretçiler her bir ürünü kullanım hâlinde deneyimleyebilir. Villayı andıran bu düzen, ürünlerle ve markayla doğrudan temas kurulmasını destekler.

The Recognition

About the A' Design Award Gümüş Ödülü

Villa Booth Fuar Standı, A' Design Award Gümüş Ödülü kazananıdır; bu, göz alıcı, yüce ve etkileyici birinci sınıf tasarımlara verilen olağanüstü prestijli bir tanınırlıktır. Gümüş kazananlar, tasarımcılarının olağanüstü uzmanlığını, yeteneğini ve keskin zekasını gösteren son derece parlak ve çok yaratıcı eserlerdir. Villa Booth Fuar Standı, harika, örnek gösterilen, dikkat çekici derecede profesyonel ve derinlemesine yenilikçi bir eser olması beklenir. A' Design Award Gümüş Ödülü kazanan bu tasarım, sanat, bilim, tasarım ve teknolojinin sınırlarına fayda sağlayan ve onları ilerleten oldukça dikkat çekici, beğenilen bir buluştur. Villa Booth Fuar Standı, büyük kıskançlıkla bakılan, arzuları uyandıran, olumlu duygular getiren ve şaşkınlık ve hayranlık uyandıran bir yaratımdır.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Inspired by the urban villa concept, this project merges modern architecture with nature's essence, creating an ideal backdrop for products. Spanning 527 sqm, the stand features interiors with natural materials like wood, stone, and textured plaster, and uses earthy tones with bold black accents, reflecting nature's beauty while maintaining sophistication. It provides villa-like setting that highlights the products' purity, showcasing the seamless integration of elegance and functionality
Dimensions & Packaging
2850 mm x 1850 mm x 600 mm
Materials: stone imitation board, plate imitating brushed steel, board imitating structural plaster, walnut wood panel
Tags
booth, modern trade show booths, trade show booth design, creative trade show booths, custom trade show booths, Smart Design Expo stand, Smart Design Expo booth
Production Technology
We focused on advanced technologies and materials reflecting the brand's commitment to architectural excellence and user comfort. Natural materials like wood, stone, and textured plaster were used to craft an interior inspired by nature and urban villa elegance. This approach allowed for detailed replication and durability of the display. The project aimed to optimally showcase the brand's products, facilitating intuitive interaction and direct experience of WISNIOWSKI's offerings, highlighting a unique blend of traditional craftsmanship and modern technological solutions
Design Challenge
The main challenge was blending modern tech and creative design within legal and production limits, requiring understanding trends and expectations. Overcoming external constraints like safety laws and material availability was tough. Striking a balance between innovation and quality, through constant iterations and testing, was crucial to meet client and market needs effectively
Research
This research focuses on the impact of modern trade show booths on visitor engagement and product presentation effectiveness. Using a mixed-method approach, including case studies, surveys, and direct observation, with tools like online questionnaires and expert interviews, it involved exhibitors and visitors from various industries. Results highlight the appeal of booths combining technological innovations with creative design, emphasizing the importance of interactive elements
Inspiration
The driving force behind this project was the idea of a city villa that merges the sophistication and contemporary vibe with the coziness and convenience of city life. The design features a contemporary facade and architectural innovations intended to fuse beauty with utility. Grounded in extensive research of urban architectural trends, this design stands as a prime vehicle for presenting client products, epitomizing the ideal harmony of aesthetics and functionality
Project Duration
The project started in January 2023 in Poznan and finished in April in 2023 in Munchen, was excibited in BAU Munchen in 2023
Operation Flow
This booth was designed with visitor interaction in mind. Products are displayed in their real-life contexts, akin to an urban villa setting. These solutions provide a better experience by making it easier to understand the offerings and establish contact with the brand
Patents
Trademark (2023) Smart Design Expo.
Team Members
Designer: Marzena Michalska
Project Manager: Agnieszka Skora
Image Credits
Image #1: (Photographer) Patryk Lewinski, 2023
Optional Image #1: (Photographer) Patryk Lewinski, 2023
Optional Image #2: (Photographer) Patryk Lewinski, 2023
Optional Image #3: (Photographer) Patryk Lewinski, 2023
Optional Image: #4: (Photographer) Patryk Lewinski, 2023

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