Innovation Design Studio tarafından tasarlanan Mtown Makadi Heights Şehir Merkezi

Innovation Design Studio tarafından tasarlanan Mtown Makadi Heights Şehir Merkezi, Şehir Planlaması ve Kentsel Tasarım Yarışma Kategorisinde son derece prestijli 2024 A' Design Award Demir Ödülü ödülünün saygın bir kazananıdır.

DemirKentsel Planlama· 2024

Mtown Makadi Heights Şehir Merkezi

tasarımcı: Innovation Design Studio

Müşteri: Innovation Design Studio

Kentsel Planlama Kategorisinde A' Design Award Demir Ödülü Kazananı

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Renkler

Tasarım

Mtown Makadi Heights Şehir Merkezi Hakkında

Mtown tasarımı merkezi bir omurga etrafında şekillenir ve projeyi ana düğüm noktasıyla bağlamak için yapı blokları içerir. Kümeler arasındaki samimi meydanlar çeşitli deneyimler sunar. Merkezi parka bakan yeşil bir omurga oluşturmak, doğayla daha derin bir bağlantıyı teşvik eder. Tasarım, sakinler ve topluluklar üzerindeki sosyal, fiziksel, zihinsel ve duygusal etkileri göz önünde bulundurarak refahı önceliklendirir. Tasarım, refah merkezli mekan ve yürünebilirliğe odaklanan bütüncül bir yaklaşımı yansıtır. Omurga boyunca gölgeli noktalar ekleyerek yıl boyunca keyifli bir yürüyüş deneyimi sunmak ana hedeflerden biridir.

Tanınırlık

A' Design Award Demir Ödülü Hakkında

Mtown Makadi Heights Şehir Merkezi, A' Design Award Demir Ödülü kazananıdır; bu, iyi tasarlanmış yaratımlardan beklenen profesyonel ve endüstriyel gereklilikleri karşılayan iyi tasarımlara verilen prestijli bir tanınırlıktır. Demir kazananlar, yaratıcılarının büyük becerisini, yüksek uzmanlaşmasını, uzman kavrayışını ve yaratıcı kapasitesini gösterir. Mtown Makadi Heights Şehir Merkezi, çok itibar gören, hayranlıkla izlenen ve sevilen, pratik ve yenilikçi bir yaratım olması beklenir. A' Design Award Demir Ödülü kazanan bu tasarım, sektörün en iyi uygulamalarını bütünleştirir ve bilgi birikimi ve yetenekle bağlantılı yetkin teknik özelliklere sahiptir. Mtown Makadi Heights Şehir Merkezi titizliği nedeniyle saygı görür ve dünyayı daha iyi bir yer haline getirmeye yardımcı olan yaşam kalitesi iyileştirmeleri sunmak üzere tasarlanmıştır.

Tasarımın Perde Arkası

Basın Kiti

Tasarımcı tarafından sağlanan jenerik, ekip üyeleri ve teknik detaylar.

Benzersiz Özellikler: M-Town design revolves around a central spine, incorporating building blocks to connect the project with the main node. Intimate piazzas between clusters offer diverse experiences. Creating a green spine overlooking the central park, promotes a deeper connection with nature. The design prioritizes well-being, considering social, physical, mental, and emotional effects on occupants and communities. The design reflects a holistic approach focusing on well-being-centric space and walkability.
Boyutlar ve Ambalaj: Land Area:197,000 sqm
Footprint: 20%
BUA: 101,500 sqm
Level difference 23 meters
Land Dimensions: 655m x 420m
46% of the Built-up area is dedicated for residential units and the rest is dedicated for the retail, commercial, hotels and amenities.
Surrounded by residential neighborhoods
Etiketler: downtown, Mixed-use, spine, spiralspine, Mtown, Nightlife, alive, Integrated, Wellness, Walkabletown
Üretim Teknolojisi: The design was produced after a back and forth open discussions with the client to get a full understanding of their requirements. We started by introducing three different directions which gave us the opportunity to brainstorm with the client unlocking the full potential of our concept design. We used AutoCad, Sketchup, 3Dmax, Photoshop and InDesign to illustrate and present our design.
Tasarım Zorluğu: The main challenge while designing this project was the level difference within the site and how to make use of that 20m difference creating an interesting integrated outdoor space. The other challenge was to come Up with an innovative downtown fabric and creating different vibe for each cluster connecting them all with the main spine harmoniously.
Another challenge is to keep this large open space walkable and safe for pedestrians without vehicles interference.
Araştırma: Our research was based on the site studies and analysis in terms of contour lines, level difference, climate impact, the surrounding and the accessibility to the site whether for vehicles or the pedestrians access. In addition to the sea view studies. Our research was also focusing how to incorporate the wellness principles within the design as we believe that the urban fabric and architecture has a high impact on the well-being of the end-user.
İlham: Inspired by the unique shape of the land, the level difference within the land and the wellness concept. We are very keen to implement wellness principles within our design as we believe the urban and architecture fabric has a huge impact on the mood and well-being of the user.
The shape of the land effortlessly imposed the concept of the spiral spine connecting all the clusters and amenities with the main node and the sky piazza created as an outdoor amphitheater welcoming musical festivals.
Proje Süresi: The design process started in September 2023 and the project is under construction, located in the heart of Makadi Heights, merely 20 minutes from Hurghada by the Red Sea in Egypt. Makadi Height stands as a central hub, situated at the peak of Makadi Bay, at an advantageous location, positioned 78meter above sea level.
İşleyiş Akışı: Crafted with meticulous attention, our
design philosophy centers on creating
an environment that seamlessly weaves
together all essential facilities and amenities.
The intention is to craft a fully integrated
town where every conceivable need is not
only met but exceeded.
Our commitment to thoughtful planning
ensures that residents experience the
epitome of convenience and comfort,
making each aspect of daily life effortlessly
accessible within this meticulously designed
community.
Ekip Üyeleri: Design Director: Mahmoud Farouk, Managing Director: Alaa Abdel Hamid, Design Manager: Abdel Rahman Elshafay, Architect: Ibrahim Ismail, Architect: Mahmoud El Amir, Architect: Ahmed Helmy, Architect: Ahmed Aly, Architect: Ahmed Nazir, Architect: Moustafa Salah, Design Management: Sandy Sawiris
Görsel Kredileri: Main Image 3D Artist & Illustrator Atelier 23
Image #1 3D Artist & Illustrator Atelier 23
Image #2 3D Artist & Illustrator Atelier 23
Image #3 3D Artist & Illustrator Atelier 23
Image #4 3D Artist & Illustrator Innovation Design Studio