Lei Xue tarafından tasarlanan Dou Xiaojiu Ambalaj Tasarımı

Lei Xue tarafından tasarlanan Dou Xiaojiu Ambalaj Tasarımı, Ambalaj Tasarımı Yarışma Kategorisinde son derece prestijli 2024 A' Design Award Bronz Ödülü ödülünün saygın bir kazananıdır.

BronzAmbalaj· 2024

Dou Xiaojiu Ambalaj Tasarımı

tasarımcı: Lei Xue

Müşteri: Beijing Forestry University

Ambalaj Kategorisinde A' Design Award Bronz Ödülü Kazananı

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Doğrulanmış Ödül Kazananı

#159368 için Ödül Durumunu Doğrula

A' Design Award'da Görüntüle Basın Bülteni Ödül Rozeti

Renkler

Tasarım

Dou Xiaojiu Ambalaj Tasarımı Hakkında

Dou Xiaojiu's Story, Çin'in önde gelen şehirlerindeki beyaz yakalı çalışanlar için geliştirilmiş küçük şişe içki markasıdır. Kültürel ve yaratıcı bir içki markası olarak, şişe gövdesindeki karikatürler aracılığıyla beyaz yakalı çalışanların hikayesini anlatan karikatür ve sürpriz kutu konsepti ile tüketicilerle özdeşleşmektedir. Dou Xiaojiu, tat, tasarım ve metin yazarlığı açısından insanların içki hakkındaki algılarını değiştirerek tüketicilere keyifli bir sürpriz sunmaktadır. Dou Xiaojiu markası, tüketicileri mutlu eden Çin içkisini temsil eden çift anlam taşımaktadır.

Tanınırlık

A' Design Award Bronz Ödülü Hakkında

Dou Xiaojiu Ambalaj Tasarımı, A' Design Award Bronz Ödülü kazananıdır; bu, yaratıcılık, buluş gücü ve kurnazlıkla öne çıkan olağanüstü tasarımlara verilen son derece prestijli bir tanınırlıktır. Bronz kazananlar, tasarımcılarının engin deneyimini, hayal gücünü ve becerikliliğini doğrulayan fazlasıyla yetenekli ve çarpıcı biçimde yaratıcı nesnelerdir. Dou Xiaojiu Ambalaj Tasarımı, çok itibar gören, hayranlıkla izlenen ve sevilen, dikkat çekici derecede profesyonel ve yenilikçi bir nesne olması beklenir. A' Design Award Bronz Ödülü kazanan bu tasarım, sanat, bilim, tasarım ve teknolojideki en iyi uygulamaları bünyesinde barındırır ve ayrıntıya gösterdiği özenle mükemmeldir. Dou Xiaojiu Ambalaj Tasarımı ihtiyaçları muhteşem biçimde karşılar, arzulara dokunur, duyguları büyüler ve merakı çeker.

Tasarımın Perde Arkası

Basın Kiti

Tasarımcı tarafından sağlanan jenerik, ekip üyeleri ve teknik detaylar.

Benzersiz Özellikler: " Dou Xiaojiu 's Story" is a small-bottle liquor brand developed for white-collar workers in China's first-tier cities. As a cultural and creative liquor brand, it features the concept of "cartoon + blind box", which tells the story of white-collar workers through cartoons on the bottle body, resonating with consumers. " Dou Xiaojiu " has overturned people's perceptions of liquor in terms of taste, design and copywriting, bringing consumers a pleasant surprise.
Boyutlar ve Ambalaj: Single bottle: 15mm*7mm*3mm
Box: 320mm*320*50mm
24 bottles transportation box: 340mm*220mm*340mm
Etiketler: Small-scale Baijiu; Comics; Young generation; Brand design; Product packaging
Üretim Teknolojisi: The “Dou Xiao Jiu” Baijiu bottle is a high-quality transparent glass bottle with the cap of silver-plating process. The packaging has two types, one type is sold individually, the other is gift box containing 6 bottles, made of white cardboard, mainly in the form of blind boxes. In addition, its transport package is equipped with kraft paper, a total of 4 gift boxes per transport package, for protecting the transportation process. This Baijiu (Chinese liquor) comes from China’s famous company of Fen-flavor Liquor. The alcohol content is 40%, which is more acceptable for young people.
Tasarım Zorluğu: Creativity:
“Dou Xiao Jiu” brand has double meanings. The Chinese character “Dou” literally means “soybean” in English, which represents grain, and it is metaphor for Baijiu brewed from grain. Another meaning is that it's the same sound with Chinese character “Funny”, representing “interesting, happy, and joyful”.
The literal translation of “Xiao Jiu” is the number 9. In Chinese culture, it represents the meaning of “ Long and long happiness”. Another meaning is homonymous with the Chinese word “liquor”, which means that the product type is Small-scale Baijiu.
In conclusion, the double meaning of the brand is that it represents the Chinese Small-scale Baijiu that can make consumers feel happy, funny and interesting.
Challenge:
The first challenge in creative design process is to create the natural emotional links with young consumers by more interesting new form of “Dou Xiao Jiu” brand. The second challenge is to solve the conflict between the richness of cartoon comics and the unity of brand image, as well as to ensure the timely update of “Dou Xiao Jiu” comic story.
Araştırma: Type: Brand Design Research
Goal: Design a best-selling liquor brand online for China's new generation of young people.
Methods: The questionnaire interview, big data analysis, target group research, brand planning analysis are used in this project, and Photoshop, Adobe Illustrator, C4D software are also used to create and design “Dou Xiao Jiu” brand. Meanwhile, the variety of commodity packaging printing processes for batch production are used comprehensively.
Results: The brand and packaging design characteristics of “Dou Xiao Jiu” are identified as miniaturization, IP comic image, modularity and green environmentally.
Effectiveness/Impact: It is the first small comic-themed Baijiu brand for public in China. “Dou Xiao Jiu” has subverted people’s cognition of the past liquor from the different dimensions of liquor taste, brand design, product copywriting, which brought the surprise for consumers. Therefore “Dou Xiao Jiu” Baijiu has achieved good sales after its marketing.
İlham: According to research, the main consumer group of small bottles of liquor is young people in first-tier cities. In the era of Internet marketing, these people like individualization and uniqueness. We need to establish an emotional connection with them through a "storytelling" design. The packaging should meet the requirements of both offline restaurant sales and online retail.
Proje Süresi: The project commenced in March 2021 in Beijing and was completed in December 2021 in Beijing and commenced in March 2022 in the market.
İşleyiş Akışı: The product is mainly sold on shopping websites and 24-hour convenience stores, and the sales scenes are including young people’s shopping, friends gathering, and drinking alone. The consumers usually drink the “Dou Xiao Jiu” Baijiu with dishes such as barbecue, hot pot and etc., which are favored by Chinese young people.
Patentler: This work is all original images not copyrighted.
Ekip Üyeleri: LeiXue
XingxingLi
YangMao
YiLi
Görsel Kredileri: This work is all original images not copyrighted.