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Equia Keto Line Ambalaj Kimliği by Joumana Maalouf

Equia Keto Line Ambalaj Kimliği by Joumana Maalouf is a highly esteemed winner of the very prestigious 2024 A' Design Award Bronz Ödülü in Ambalaj Tasarımı Competition Category.


BronzAmbalaj· 2024

Equia Keto Line Ambalaj Kimliği

by Joumana Maalouf

Client: Colorcode Creative Agency

A' Design Award Bronz Ödülü Winner in Ambalaj Category

Colors

The Design

About Equia Keto Line Ambalaj Kimliği

Equia Keto serisi, badem çiçekleri ve zarif desenlerle süslenmiş sofistike ambalajlarda geleneği modern bir zarafetle harmanlıyor ve lüks bir dokunuş için spot UV detaylandırma sunuyor. Vintage eskizler çağdaş tasarımlarla birleşerek toprak tonlarında yeşiller, sakinleştirici maviler ve zengin altın renkleriyle doğadan ilham alan bir his yaratıyor. Yırtma çentikli yeniden kapatılabilir poşetler ve mat zemin, spot UV gibi özel baskı efektlerine olanak tanıyarak üst düzey bir sunum sağlıyor. PET ve PE Şeffaf malzemelerden üretilen bu torbalar, ürünleri en iyi durumda korumak için mat ve parlak yüzeyleri birleştiriyor.

The Recognition

About the A' Design Award Bronz Ödülü

Equia Keto Line Ambalaj Kimliği, A' Design Award Bronz Ödülü kazananıdır; bu, yaratıcılık, buluş gücü ve kurnazlıkla öne çıkan olağanüstü tasarımlara verilen son derece prestijli bir tanınırlıktır. Bronz kazananlar, tasarımcılarının engin deneyimini, hayal gücünü ve becerikliliğini doğrulayan fazlasıyla yetenekli ve çarpıcı biçimde yaratıcı nesnelerdir. Equia Keto Line Ambalaj Kimliği, çok itibar gören, hayranlıkla izlenen ve sevilen, dikkat çekici derecede profesyonel ve yenilikçi bir nesne olması beklenir. A' Design Award Bronz Ödülü kazanan bu tasarım, sanat, bilim, tasarım ve teknolojideki en iyi uygulamaları bünyesinde barındırır ve ayrıntıya gösterdiği özenle mükemmeldir. Equia Keto Line Ambalaj Kimliği ihtiyaçları muhteşem biçimde karşılar, arzulara dokunur, duyguları büyüler ve merakı çeker.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Introducing a fresh identity for the eQuia Keto line, blending traditional elements with a modern abstract pattern to establish a deeper connection with our audience. Our design seamlessly fuses sketching and abstract styles, incorporating a healthy and natural color palette inspired by almond flowers in a contemporary manner. The inclusion of spot UV adds extra value. The goal is to be user-friendly and stand out in the market.
Dimensions & Packaging
ZIPPER READY BAGS PRINTED Material: PET Transparent 12 mic/ PE Transparent 90 mic Matt and shiny, without vacuum and nitrogen flushing properties
Tags
brand, packaging, packaging design, Flour package, Artificial sweetener package, creative design.
Production Technology
The key elements include a pouch bag design, creating an easy-to-use open zipper bag for closure, tier notches for added functionality, a special printing effect on a matte background, and the incorporation of spot UV detailing.
Design Challenge
The project faced two challenges. The initial challenge entailed integrating three languages in alignment with the brand's specifications while preserving a modern appearance. The second challenge was to craft a design that is simple, elegant, and high-end, all while accommodating ample information.
Research
The keto design project combines traditional and innovative elements to develop a distinctive product line in the keto market. By conducting thorough market analysis and competitor research, the project identifies opportunities for differentiation. Consumer research guides the design process to align with customer expectations, with a strong emphasis on innovation using modern technologies. The project also explores global markets to tailor the keto line for diverse audiences. The collaborative design process involves prototyping and testing, aiming to create a unique and successful product line that meets current market demands and anticipates future trends.
Inspiration
The packaging design seamlessly integrates tradition and modernity, combining vintage sketches with contemporary patterns for Almond Flour, Coconut Flour, Stevia and Erythritol Sweetener. It captures their timeless essence, appealing to both classic and modern sensibilities. Inspired by nature, the design incorporates earthy greens for stability, calming blues for tranquility, and golden sunlight shades for warmth. This palette creates a visually pleasing and sensory experience, connecting consumers with the beauty and balance of the outdoors, fostering a sense of harmony and well-being in their daily lives.
Project Duration
The project started on July 15, 2021, and ended on November 5, 2021, in Lebanon.
Operation Flow
The design of Keto product revolves around enhancing user experience through simplicity and functionality. The focus is on ease of use, tiered notching, and a seamless zipper bag opening mechanism.
Patents
Copyrights belong to Colorcode S.A.R.L #1961998, 2024
Team Members
Mrs. Joumana Maalouf: CEO, Brand Consultant & Creative Director
Mr. Balsam Abou Chara: Art director
Mrs. Mariam Tout: Videography and Animation
Image Credits
Image credits for Shutterstock,
But the illustration is transformed by Colorcode team to be more artistic and customized.

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