Takeshi Yoshida tarafından tasarlanan Moonshot Bar Fuar Standı

Takeshi Yoshida tarafından tasarlanan Moonshot Bar Fuar Standı, Fuar Mimarisi, İç Mekanları ve Sergi Tasarımı Yarışma Kategorisinde son derece prestijli 2024 A' Design Award Bronz Ödülü ödülünün saygın bir kazananıdır.

BronzFuar· 2024

Moonshot Bar Fuar Standı

tasarımcı: Takeshi Yoshida

Müşteri: Takeshi Yoshida

Fuar Kategorisinde A' Design Award Bronz Ödülü Kazananı

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Siteyi Ziyaret Et A' Design Award'da Görüntüle Basın Bülteni Ödül Rozeti

Renkler

Tasarım

Moonshot Bar Fuar Standı Hakkında

Bu, dünyanın en büyük teknoloji fuarı olan CES 2024'teki Japonya Pavyonu'dur. Tasarım, Japonya'nın antik çağlardan beri sahip olduğu temel kavram olan Zen'in sadelik ve minimalizm ilkesinden ilham almaktadır. Organize kaos yaratmakta, yani birden fazla kaotik unsurun dikkatli bir şekilde yerleştirilmesi anlamına gelmektedir. Sergi masaları, bilgi bankosu, bar, dinlenme ve sosyalleşme alanı ile büyük ekranlı etkinlik alanı olmak üzere 5 çekim noktası bulunmaktadır. Normal standlardan farklı olarak ziyaretçiler, Moonshot Bar olarak adlandırdığımız konforlu lounge ve barda içeceklerinin tadını çıkarıp sohbet edebilmektedir.

Tanınırlık

A' Design Award Bronz Ödülü Hakkında

Moonshot Bar Fuar Standı, A' Design Award Bronz Ödülü kazananıdır; bu, yaratıcılık, buluş gücü ve kurnazlıkla öne çıkan olağanüstü tasarımlara verilen son derece prestijli bir tanınırlıktır. Bronz kazananlar, tasarımcılarının engin deneyimini, hayal gücünü ve becerikliliğini doğrulayan fazlasıyla yetenekli ve çarpıcı biçimde yaratıcı nesnelerdir. Moonshot Bar Fuar Standı, çok itibar gören, hayranlıkla izlenen ve sevilen, dikkat çekici derecede profesyonel ve yenilikçi bir nesne olması beklenir. A' Design Award Bronz Ödülü kazanan bu tasarım, sanat, bilim, tasarım ve teknolojideki en iyi uygulamaları bünyesinde barındırır ve ayrıntıya gösterdiği özenle mükemmeldir. Moonshot Bar Fuar Standı ihtiyaçları muhteşem biçimde karşılar, arzulara dokunur, duyguları büyüler ve merakı çeker.

Tasarımın Perde Arkası

Basın Kiti

Tasarımcı tarafından sağlanan jenerik, ekip üyeleri ve teknik detaylar.

Benzersiz Özellikler: The uniqueness of this space is creating organized chaos, which means chaotic multiple attractions carefully placed in one small space, though it’s an almost impossible mission. There are 5 attractions, which are exhibition tables, an information counter, a bar, a lounge and mingle space, and an event space with a large video display. Event space makes visitors to enter this space, then interaction and conversation starts at a bar and lounge. Also, lots of green is used in this space, showing the eco-friendly attitude, reducing waste from exhibition, and creating a cozy atmosphere.
Boyutlar ve Ambalaj: The booth area is 60 feet x 50 feet. In other words, 18,288 mm x 15,240 mm.
Etiketler: Zen, minimization, transparency, spaciousness, simplicity, exhibition design, convention, Japan, bar, green,
Üretim Teknolojisi: Transparency and spaciousness is the most important aspect to get visitors’ attention as the ceiling of the venue is very low. Therefore, the design focuses on keeping the exhibition table height low and not using many walls. Visitors can appreciate the unblocked view from one end to the other in this space. In addition, in a technology themed convention, most booths use cold white lighting since the color of cold white might remind people of technology, however, this space intentionally uses warm white lighting and green plants to attract people and create a cozy atmosphere of a bar.
Tasarım Zorluğu: The biggest challenge is the height of the ceiling of the venue, which is very low and also the venue does not permit hanging from the ceiling, while hanging signs are one of the main tools to attract visitors. In this circumstance, transparency and spaciousness is the most important aspect to motivate visitors to come to this space. Therefore, the design focuses on not using many walls and keeping the exhibition table height low. People can appreciate the unblocked view from one end to the other in this space. In addition, all the exhibitor’s demo tables face the aisle and have pillars wrapped in a creative way.
Araştırma: In terms of design, creating more conversation and interaction in an exhibition booth is one of the biggest and important challenges because the communication between exhibitors and attendees could create new business. Literature review and field work by joining other major conventions all over the world has been done. The results dramatically have improved the design, production and realization such as using white warm color lighting, music, aroma oil and green, transparency and spaciousness.
İlham: This design is for the Japan Pavilion at the CES 2024, one of the largest technology conventions in the glove. The design should make visitors feel the uniqueness of Japan. It is inspired from simplicity and minimization, the fundamental concept of Zen, which Japan has always been with since ancient times.
Proje Süresi: The project started in August 2023 in San Francisco and Tokyo, and finished in January 2024 in Las Vegas, and was exhibited in the largest technology themed convention in the globe, CES 2024 in January 2024.
İşleyiş Akışı: Unlike the normal exhibition booth in a convention, visitors enjoy drinks and conversation in a cozy mingling lounge and bar, which we named Moonshot Bar. The name is decided in the hope that moonshot, in other words, giant leap will come out from this space. One of the best ways to achieve the goal, appealing products and services to the world, is to create a space that would generate more conversation and interaction between exhibitors and attendees. The more conversation and communication would eventually lead to the realization of the goal, creating a giant leap.
Görsel Kredileri: Takeshi Yoshida, 2024.