Mahjong Lucky Coffee Kahve Ambalajı by Wenduan Su

Mahjong Lucky Coffee Kahve Ambalajı by Wenduan Su is a highly esteemed winner of the very prestigious 2025 A' Design Award Bronz Ödülü in Ambalaj Tasarımı Competition Category.

BronzAmbalaj· 2025

Mahjong Lucky Coffee Kahve Ambalajı

by Wenduan Su

Client: Shenzhen Technology Unversity

A' Design Award Bronz Ödülü Winner in Ambalaj Category

14,802
Verified Award Winner
Verify Award Status for #162841

View at A' Design Award Press Release Award Badge

Colors

The Design

About Mahjong Lucky Coffee Kahve Ambalajı

Mahjong Lucky Coffee, geleneksel bir Çin oyunu olan mahjong'dan esinlenen bir kahve ambalajı tasarımıdır. Her paket, iki el mahjong taşına eşit olan bir aylık kahveyi barındırır. Ellerden biri kazanan el olarak dizilmiştir. İkinci el ise alıcı tarafından tamamlanır; çünkü her kahve porsiyonu bir taş gibi çekilir ve porsiyon açılana kadar deseni bilinmez. Çarpıcı turuncu ve kırmızı renkler ile genç ruhlu yazı karakteri, genç tüketicilere hitap eder. İki farklı aroma sunulmaktadır. Ambalaj, günlük bir alışkanlığı bir oyuna dönüştürür.

The Recognition

About the A' Design Award Bronz Ödülü

Mahjong Lucky Coffee Kahve Ambalajı, A' Design Award Bronz Ödülü kazananıdır; bu, yaratıcılık, buluş gücü ve kurnazlıkla öne çıkan olağanüstü tasarımlara verilen son derece prestijli bir tanınırlıktır. Bronz kazananlar, tasarımcılarının engin deneyimini, hayal gücünü ve becerikliliğini doğrulayan fazlasıyla yetenekli ve çarpıcı biçimde yaratıcı nesnelerdir. Mahjong Lucky Coffee Kahve Ambalajı, çok itibar gören, hayranlıkla izlenen ve sevilen, dikkat çekici derecede profesyonel ve yenilikçi bir nesne olması beklenir. A' Design Award Bronz Ödülü kazanan bu tasarım, sanat, bilim, tasarım ve teknolojideki en iyi uygulamaları bünyesinde barındırır ve ayrıntıya gösterdiği özenle mükemmeldir. Mahjong Lucky Coffee Kahve Ambalajı ihtiyaçları muhteşem biçimde karşılar, arzulara dokunur, duyguları büyüler ve merakı çeker.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: draws inspiration from the Chinese quintessence of Mahjong. The combination of Mahjong and coffee is full of gamification, making the coffee packaging more interesting. Mahjong is becoming more and more popular among young people, so the font design of Mahjong is more youthful, and the color is boldly matched, orange-red - food color. A bag of coffee is exactly one month's supply, which is two hands of cards. One hand of cards is designed to be a good hand in the hope of bringing good luck to the buyer, and the other hand needs to be completed by the buyer through the interactive action of drinking coffee every time, which has the attributes of a blind box. It increases playability and repurchase.
Dimensions & Packaging: The test model was completed using 3D printing and origami techniques.
Tags: Coffee packaging, mahjong culture，gamification design,Chinese traditional culture
Production Technology: Mold Injection，Origami
Design Challenge: Mahjong and coffee are combined, and the interactive design of the actions is the same, drawing coffee is the same as drawing a mahjong tile
Research: Because mahjong is fun and interesting. In China, mahjong culture is becoming more and more popular among young people. Mahjong culture appears in many aspects of life, and mahjong games are gradually being recognized and loved by people from all over the world. We want to design something for the mahjong culture that everyone loves.
Inspiration: Drawing inspiration from the Chinese quintessence of Mahjong, the combination of Mahjong and coffee, full of gamification, makes coffee more interesting
Project Duration: Design will start in Shenzhen in December 2023 and will be exhibited in the university exhibition hall
Operation Flow: Users drink a cup of coffee every day and draw a portion of coffee, which is very similar to drawing cards in a mahjong game. Each card is full of unknowns. After drinking the coffee, different card patterns can be arranged to win the game, just like winning a mahjong game. And mahjong coffee has two flavors to choose from.