Mayday Fly to 2022 Konser by B'in Live is a highly esteemed winner of the very prestigious 2025 A' Design Award Gümüş Ödülü in Eğlence, İçerik Üretimi ve Yayın Medyası Tasarımı Competition Category.

GümüşMedya· 2025

Mayday Fly to 2022 Konser

by B'in Live

Client: B'in Live

A' Design Award Gümüş Ödülü Winner in Medya Category

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Verified Award Winner
Verify Award Status for #162850

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Mayday Fly to 2022 Konser

Mayday'in Fly to 2022'si, Covid-19 salgını sırasında seyircisiz çevrimiçi konserlerinden sonraki bir dönüm noktası turudur. Gösteri küçük bir prova odasında başlayıp boş bir Stadyuma taşınarak ve canlı seyirciyle sona ererek, dünyanın kilitlenmelerden normalleşmeye dönüşünü simgelemektedir. Önceki görkemli düzeneklerinden farklı olarak, bu tur insan duygularını aktarmak ve küresel çevre sorunları, pandemiyle ilgili sosyal zorluklar, günlük yaşam ve insan ilişkileri gibi insan odaklı temaları öne çıkarmak için saf görüntüye odaklanmaktadır. Performanslar, izleyicilerin empati kurmasına ve duygularını serbest bırakmasına izin vererek olumlu sosyal etki yaratmayı amaçlamaktadır.

The Recognition

About the A' Design Award Gümüş Ödülü

Mayday Fly to 2022 Konser, A' Design Award Gümüş Ödülü kazananıdır; bu, göz alıcı, yüce ve etkileyici birinci sınıf tasarımlara verilen olağanüstü prestijli bir tanınırlıktır. Gümüş kazananlar, tasarımcılarının olağanüstü uzmanlığını, yeteneğini ve keskin zekasını gösteren son derece parlak ve çok yaratıcı eserlerdir. Mayday Fly to 2022 Konser, harika, örnek gösterilen, dikkat çekici derecede profesyonel ve derinlemesine yenilikçi bir eser olması beklenir. A' Design Award Gümüş Ödülü kazanan bu tasarım, sanat, bilim, tasarım ve teknolojinin sınırlarına fayda sağlayan ve onları ilerleten oldukça dikkat çekici, beğenilen bir buluştur. Mayday Fly to 2022 Konser, büyük kıskançlıkla bakılan, arzuları uyandıran, olumlu duygular getiren ve şaşkınlık ve hayranlık uyandıran bir yaratımdır.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The concert depicts society's current state featuring six classic songs with plenty of on-location shots videos. Through these authentic visuals, it conveys that amidst societal turmoil, the best everyone can do is to excel in their own responsibilities, hoping for the day when normalcy returns. But there is still some benefit that the Earth's environment gains respite from human activities coming to a halt. By supporting each other, after the adversity passes, we will radiate beautiful smiles.
Dimensions & Packaging: The stage has the largest-ever 132-meter-wide LED screen and a 140-meter extended runway stage. The video content employs a parallel universe filming technique with split screens and intertwined stories, illustrating the invisible connections between two unrelated worlds. It symbolizes that despite social distancing or physical separation, the closeness of relationships remains intact as long as hearts are connected, prompting reflection and redefining relationships between people.
Tags: Mayday, Covid-19, Pandemic, Positive Energy, Strength, Mask, Hope
Production Technology: The concert merges classic songs with on-location shots and innovative program design, leading fans to reflect on pandemic experiences. Addressing environmental and humanistic concerns, it forges a deep audience connection and delivers optimism and positive energy.

Demonstrating Mayday's ability to connect through powerful visuals and heartfelt performances, the concert provides solace and hope, underscoring human resilience and unity in overcoming adversity. Showing music is healing and unifying power.
Design Challenge: Organizing a concert amid the pandemic is a daunting task. Every aspect of the performance is interconnected, so any change impacts the entire event. The pandemic's unpredictability and the halt on live events demand constant adjustments and quick responses. Under the belief that "Be the Strength You Need," the team meticulously plan the transition from online to in-person, striving for perfection in every detail. The sight of satisfied smiles and emotional tears from the audience validates their hard work.
Research: Be the Strength You Need. Transitioning from online to in-person, the concert owes its success to the efforts of society's fight against COVID-19. As it concludes, Mayday shares heartfelt reflections and counts down to the new year with fans. Dazzling fireworks were bidding farewell to the pandemic and resonating deeply with the audience. This concert signifies hope and unity in the post-pandemic era, setting a new standard for live events with its innovative fusion of music and visual artistry.
Inspiration: In 2020, due to Covid-19 lockdowns, social and large-scale events worldwide were halted. To uphold their annual "Mayday in May" tradition, Mayday hosted Taiwan's first no-audience online concert, "Mayday Live in the Sky," at Taipei Stadium. This groundbreaking event garnered over 40 million views, providing significant encouragement during uncertain times. As the pandemic eased, Mayday continued this concept with their Fly to 2022 tour, marking their return to live performances.
Project Duration: The project started in January 2022 in Taichung and toured around the world.
Operation Flow: Fans initially skeptical of the "missing" theme were deeply moved by the concert. The song "Braveness+Breakthrough Day", accompanied by visuals depicting people's daily struggles, evoked tears, particularly among those facing hardships. Through stage design, lighting, and the program, the concert expressed profound feelings of longing, transforming the unspoken words and unperformed songs of isolation into an unforgettable experience that inspired the audience with positive energy and courage to begin anew.
Team Members: Concert Director：YuHsuan Wu
Concert Associate Director：SihJie Chen
Production Manager：TungHan Yu
Visual Director：YenChih Chen / YuHsiang Cheng / KuanWen Chen
Visual Design：YenChih Chen / YuHsiang Cheng / HuanSheng Chiu
Stage Design：YiJou Lin
Lighting Design：HsiangLin Wu / SsuChi Chen
Laser Design：ChenChieh Hsia / YuTe Hsu
Live Sound Design：ChihYang Chuang / ShihChieh Huang / LeungKing Au / YenKai Chuang
Image Credits: B'IN MUSIC INTERNATIONAL LIMITED