Luna Alpina Ambalaj by Arman Auzhanov is a highly esteemed winner of the very prestigious 2025 A' Design Award Gümüş Ödülü in Ambalaj Tasarımı Competition Category.

GümüşAmbalaj· 2025

Luna Alpina Ambalaj

by Arman Auzhanov

Client: Eurasia Elite

A' Design Award Gümüş Ödülü Winner in Ambalaj Category

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Verified Award Winner
Verify Award Status for #163103

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Colors

The Design

About Luna Alpina Ambalaj

Kazakistanlı tasarımcı Arman Auzhanov, premium segment için eksiksiz bir votka projesi yarattı. Modern teknoloji malzemelerine dayanan net bir semantik kod olarak Ay ve Uzay imgelerini kullandı. Konumlandırma iki tekil satış vaadine (USP) dayanıyor: duygusal (votka Ay'ın evrelerine göre üretiliyor) ve rasyonel (Ay taşı filtrasyonu kullanılarak arıtılıyor). Özel tasarım şişe, ay kraterlerini andıran çökertme baskılara sahip. Etiket için yıldızlı gökyüzünün dinamik görüntüsünü yaratan mikrokristalli malzeme ve Ay görüntüsü için Fresnel Lensi kullandı. Fütüristik hediye ambalajı, imajı tamamlıyor.

The Recognition

About the A' Design Award Gümüş Ödülü

Luna Alpina Ambalaj, A' Design Award Gümüş Ödülü kazananıdır; bu, göz alıcı, yüce ve etkileyici birinci sınıf tasarımlara verilen olağanüstü prestijli bir tanınırlıktır. Gümüş kazananlar, tasarımcılarının olağanüstü uzmanlığını, yeteneğini ve keskin zekasını gösteren son derece parlak ve çok yaratıcı eserlerdir. Luna Alpina Ambalaj, harika, örnek gösterilen, dikkat çekici derecede profesyonel ve derinlemesine yenilikçi bir eser olması beklenir. A' Design Award Gümüş Ödülü kazanan bu tasarım, sanat, bilim, tasarım ve teknolojinin sınırlarına fayda sağlayan ve onları ilerleten oldukça dikkat çekici, beğenilen bir buluştur. Luna Alpina Ambalaj, büyük kıskançlıkla bakılan, arzuları uyandıran, olumlu duygular getiren ve şaşkınlık ve hayranlık uyandıran bir yaratımdır.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The name LUNA personifies the essence of premium positioning. The epithet "sky vodka" supports it. The positioning is supported by two USP: emotional - vodka is produced in accordance with the phases of the moon, and rational - it is cleaned with a moonstone.

The unique bottle is debossed by the lunar craters shape, sparkling on the shelf.

For the label we use a material making the starry sky image n dynamics, which supports the theme of space.

Futuristic gift packaging makes a mysterious image
Dimensions & Packaging: Bottle: 65 x 65 x 300 mm
Gift packaging: 80 x 80 x 320 mm
Tags: luna, moon, sky-vodka, vodka, Fresnel lens, Arman, Auzhanov, starry sky
Production Technology: We used various modern technologies that attract attention: deep lens Fresnel, which creates the effect of a voluminous iridescent moon, hot foil and Brail glossy varnish glowing in ultraviolet light.

The label is made of special material with a velvet effect, with millions of glittering crystals.

The personal mold for bottle, slightly tinted glass and transparent T-shape closure with black leg create a unique premium image.

Futuristic gift packaging combines matte plastic and metal.
Design Challenge: Today’s vodka market is one of the most highly competitive. Almost all imaginable positions are already taken. So the most difficult task is to find a way to stand out on it.
Research: Before that, there was no product on the domestic market of Kazakhstan with the potential for the world export. "Luna" vodka is created to be attractive for the Kazakhstani mentality and at the same time to contain a message understandable to foreigners.

People of generation Y (which is the most solvent both in Kazakhstan and in the world) are attracted by stories mystical and real.
Inspiration: For the base of brand, we have chosen the moon as an archetypal symbol, understandable to everyone and easy to remember. It is often used in literature and art, sounds in poetry and music. Many people believe in its influence on our psychological and even physiological condition.
We decided to create the Image of the moon and the whole space using clear semantic code and innovative visual solutions based on contrast materials.
Project Duration: The project started in December 2021 in Minsk and finished in December 2023 in Shymkent
Operation Flow: The label with the glittering deep lens Fresnel looking like the moon and millions of shimmering crystals draws attention of any customer passing by the shelf and creates a desire pick up the bottle to take a closer look.
Patents: Copyrights belong to Arman Auzhanov, 2021-2024