Cheers To Macau Yalın Kültürel Genişleme Tasarımı by Lampo Leong and Chao Yang

Cheers To Macau Yalın Kültürel Genişleme Tasarımı by Lampo Leong and Chao Yang is a highly esteemed winner of the very prestigious 2025 A' Design Award Bronz Ödülü in Güzel Sanatlar ve Sanat Enstalasyonu Tasarımı Competition Category.

BronzGüzel Sanat· 2025

Cheers To Macau Yalın Kültürel Genişleme Tasarımı

by Lampo Leong and Chao Yang

Client: Unversity of Macau Centre for Arts and Design

A' Design Award Bronz Ödülü Winner in Güzel Sanat Category

37,420
Verified Award Winner
Verify Award Status for #164406

View at A' Design Award Press Release Award Badge

Colors

The Design

About Cheers To Macau Yalın Kültürel Genişleme Tasarımı

Cheers to Macau, alüminyum bira kutularının kırışık porselene dönüştürülmesi yoluyla Makao'nun benzersiz kültürel füzyonunu ve çağdaş çevre bilincini simgeleyen derin kavramsal anlam taşımaktadır. Tasarım, Aziz Paul Harabeleri, Portekiz çini desenleri, Çince ve İngilizce iki dilli metin ve nilüfer teması etrafında merkezlenen özgür kursif Çin kaligrafisi ile vurgulanan altın sıçramalar gibi motifleri içermektedir. Bu sanatsal yaratım, klasik Çin sanatını Soyut Dışavurumculuğun anlatımsal jestleriyle harmanlamaktadır.

The Recognition

About the A' Design Award Bronz Ödülü

Cheers To Macau Yalın Kültürel Genişleme Tasarımı, A' Design Award Bronz Ödülü kazananıdır; bu, yaratıcılık, buluş gücü ve kurnazlıkla öne çıkan olağanüstü tasarımlara verilen son derece prestijli bir tanınırlıktır. Bronz kazananlar, tasarımcılarının engin deneyimini, hayal gücünü ve becerikliliğini doğrulayan fazlasıyla yetenekli ve çarpıcı biçimde yaratıcı nesnelerdir. Cheers To Macau Yalın Kültürel Genişleme Tasarımı, çok itibar gören, hayranlıkla izlenen ve sevilen, dikkat çekici derecede profesyonel ve yenilikçi bir nesne olması beklenir. A' Design Award Bronz Ödülü kazanan bu tasarım, sanat, bilim, tasarım ve teknolojideki en iyi uygulamaları bünyesinde barındırır ve ayrıntıya gösterdiği özenle mükemmeldir. Cheers To Macau Yalın Kültürel Genişleme Tasarımı ihtiyaçları muhteşem biçimde karşılar, arzulara dokunur, duyguları büyüler ve merakı çeker.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: "Cheers To Macau" conveys conceptual significance by transforming aluminum beer cans into crumpled porcelain. This artistic approach highlights Macau's unique cultural fusion while symbolizing modern environmental consciousness. The design incorporates elements such as the Ruins of St. Paul‘s, intricate Portuguese tile patterns, bilingual text in Chinese and English, and dynamic gold accents. These are complemented by cursive Chinese calligraphy inspired by the lotus motif, merging traditional Chinese art with the expressive energy of Abstract Expressionism.
Dimensions & Packaging: The size of this work is variable and it could be displayed in many different ways, such as hanging the porcelain cans on the wall to create an art installation or framed in an acrylic box frame.
Tags: Culture Industry Design, Cultural Heritage, Calligraphy Design, Bland Visual Extension Design
Production Technology: This is a cultural heritage bland extension design with 3D sculptural form in porcelain.
Design Challenge: Cheers To Macau is a brand extension culture industry design for Macau Beer. It embodies rich conceptual meanings through the transformation of mediums. The Western aluminum beer cans metamorphose into Jingdezhen blue-and-white porcelain, symbolizing Macau’s blend of Chinese and Western cultures over the past four centuries. This project promotes Macau Beer by highlighting the cultural connection between the artworks and Macau's history.
Research: The design incorporates elements such as the motifs of Macau city flower lotus, the Ruins of St. Paul’s, and Portuguese tile patterns, as well as the gold splashes. These elements underscore Macau’s unique historical journey. The wild cursive Chinese calligraphy on the cans features ancient Chinese poetry centered around the lotus theme, blending traditional Chinese art with the gesture abstraction of Western Abstract Expressionism. The faded Chinese text derive from Sun Yat-sen’s famous quote in Zheng Guanying's "Words of Warning in Prosperous Times," representing the ideals of Chinese thinkers in Macau during the late Qing Dynasty, just before the establishment of the Republic of China.
Inspiration: The most exhilarating aspect of this design project lies in integrating brand and visual extension design into a three-dimensional sculptural form. Furthermore, the interplay between diverse mediums and textual elements adds an intriguing and stimulating dimension. The fusion of graphic design and sculpture opens up possibilities for engaging viewers!
Project Duration: This project started in Macao in 2023 and finished in 2024. The work has been exhibited in Macao Contemporary Art Center, and received many awards internationally, including 100 Best Annual in Creative Quarterly International Art competition in New York, USA; RedDot Award: Best of the Best in Berlin, Germany; and Silver Award in The Second Quanzhou Zayton Cup International Design Competition in China.
Operation Flow: This project could also be displayed as installation or framed within an acrylic box frame.
Patents: Copyrights belong to Lampo Leong, 2024.
Team Members: Lampo Leong
Chao Yang
Image Credits: Image #1: Lampo Leong, 2024
Image #2: Lampo Leong, 2024
Image #3: Lampo Leong, 2024
Image #4: Lampo Leong, 2024
Image #5: Lampo Leong, 2024