Wen Shan Hai Deneyim Merkezi İç Mekan Tasarımı by Xiang Wang

Wen Shan Hai Deneyim Merkezi İç Mekan Tasarımı by Xiang Wang is a highly esteemed winner of the very prestigious 2025 A' Design Award Platin Ödülü in İç Mekan ve Sergi Tasarımı Competition Category.

Platinİç Mekan· 2025

Wen Shan Hai Deneyim Merkezi İç Mekan Tasarımı

by Xiang Wang

Client: Tang Design

A' Design Award Platin Ödülü Winner in İç Mekan Category

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Verified Award Winner
Verify Award Status for #164834

View at A' Design Award Press Release Award Badge

Colors

The Design

About Wen Shan Hai Deneyim Merkezi İç Mekan Tasarımı

Wen Shan Hai, Çin'in Chongqing kentinde yer alan, Moutai içkisi için tasarlanmış bir marka deneyim merkezidir. İç mekan; tadım etkinliklerine, özel ziyafetlere ve kulüp buluşmalarına ev sahipliği yapar. Avlu tipi yerleşim planında, merkeze kare biçimli bir atriyum yerleştirilmiş ve bu alan, temalı özel odalara açılan koridorlarla çevrelenmiştir. Teşhir vitrinleri ve tadım alanları, ana salon boyunca kıvrılan bir güzergâhı izler. Bronz yüzeyler, metal ve camdan üretilmiş dolaplar ile aynalı tavan, mekanın malzeme paletini tanımlar. Tasarım, geleneksel Doğu mimarisini modern bir kurguyla bir araya getirir.

The Recognition

About the A' Design Award Platin Ödülü

Wen Shan Hai Deneyim Merkezi İç Mekan Tasarımı, A' Design Award Platin Ödülü kazananıdır; bu, gerçekten istisnai, zarif ve görkemli tasarımlara verilen son derece prestijli bir tanınırlıktır. Platin kazananlar yaratımın harikalarıdır, entelektüel yaratıcılığın sınırlarına tanıklık eder ve tasarımcılarının eşsiz profesyonelliğini ve dehasını gösterir. Bu tasarımların, bir çağın estetiğini belirleyen, toplumun refahına katkıda bulunan ve sanat, bilim, tasarım ve teknolojinin sınırlarını zorlayan en ünlü eserler olması beklenir. Wen Shan Hai Deneyim Merkezi İç Mekan Tasarımı aşkın bir mükemmellik düzeyi sergiler ve yararlı ve değerli özellikleriyle dünyayı kuşkusuz daha iyi bir yer haline getirir. Wen Shan Hai Deneyim Merkezi İç Mekan Tasarımı, arzuları tetikleyen, ilham veren, heyecanlandıran, mutlu eden ve büyük bir sevinç uyandıran, A' Design Award Platin Ödülü kazanmış bir eserdir.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Wen Shan Hai: Moutai Heritage Experience Centeroffers diverse luxury experiencesincludingwine tastings, private banquets, and exclusive clubs, intertwining thehuman touch of the mountaincityChongqingwith the brand cultureofMoutai. Theinterpretations of Eastern aestheticsexplore the transcendence and intersection of region, time, and culture.This space serves as a cultural beacon, translating the city's identity into an engaging design that evokes vivid memories.
Dimensions & Packaging: The designer artfully intertwines the joy of liquortasting with the richness of tea culture in this understated, timeless space, inviting guests to raise a glass and savor a fragrance that lingers on. The atrium, enclosed by corridors, forms a regular square structure that creates an inviting open courtyard. Theroof tiles,overhangingeaves, and brackets reflect the rhythmicconnectionof traditional architecture and Eastern art.
Tags: Moutai, Experience Center, Display, Interior Deisign, Tang Design
Production Technology: The hall layout features display cabinets and tasting areas arranged along a meandering route, creating a journey that feels both distinct and interconnected, unfolding layer by layer. The ancient bronze surfaces establish a simple yet textured framework, conveying the historical significance of Moutai. The combination of metal and glass in the treasure display cabinets softens the coldness of transparency, harmoniously integrating with the overall ambiance.
Design Challenge: The design features a courtyard-style layout, employing framing and end-scene inspired by Eastern aesthetics. Each corner invites exploration of a unique landscape, while themed private banquet rooms are thoughtfully arranged along the corridor, embracing the atrium. Each room reflects distinct regional and cultural elements, immersing diners in the essence of Eastern life and offering a spiritual retreat into seclusion.
Research: This ethereal space, rich in Eastern aesthetics, embodies the essence of mountains and waters, crafting a serene collection point that celebrates the timeless allure of Moutai. Chongqing’s iconic elements like Chaotianmen, the Yangtze River Cableway, and Jiefangbei are intricately woven into a melodious historical narrative, merging painting and artistic concept to evoke nostalgia for the old city. The mirrored ceiling enhances the space with a symmetrical parallel effect, expanding the visual experience and depth.
Inspiration: Inspired by the brand essence of Moutai, the experience center’s spacious dome invites visitors toenjoyin the ceremonial experience of the national liquor. Soft, elegant lighting creates an interplay of lines and forms, constructing a modernist framework that connects ancient traditions with contemporary design.
Project Duration: The project was designed and completed in August, 2024 in Chongqing, China.
Operation Flow: The reception area of the front hall seamlesslyextendsthe Moutai theme, featuring an open backdrop adorned with green mountain wall fabric that beautifully complements the emerald stone-patterned front desk. This design evokes the soothing sounds of silk and bamboo, inviting guests to express their emotions freely.
Team Members: Chief designer: Xiang Wang
Image Credits: HANMOVISION