L'Atelier Five Ltd. tarafından tasarlanan Diageo Travel Retail Perakende İç Mekan Tasarımı

L'Atelier Five Ltd. tarafından tasarlanan Diageo Travel Retail Perakende İç Mekan Tasarımı, İç Mekan ve Sergi Tasarımı Yarışma Kategorisinde son derece prestijli 2025 A' Design Award Bronz Ödülü ödülünün saygın bir kazananıdır.

Bronzİç Mekan· 2025

Diageo Travel Retail Perakende İç Mekan Tasarımı

tasarımcı: L'Atelier Five Ltd.

Müşteri: L'Atelier Five Ltd

İç Mekan Kategorisinde A' Design Award Bronz Ödülü Kazananı

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Siteyi Ziyaret Et A' Design Award'da Görüntüle Basın Bülteni Ödül Rozeti

Renkler

Tasarım

Diageo Travel Retail Perakende İç Mekan Tasarımı Hakkında

Diageo Travel Retail, Seul'deki Incheon Uluslararası Havalimanı'nın lüks terminali için tasarlanmış bir mağaza içi mağaza (shop-in-shop) iç mekanıdır. Mağaza 40,12 metrekarelik bir alanı kaplamakta olup duvarları 2,7 metre yüksekliğindedir. Termoform yöntemiyle şekillendirilmiş Corian malzemeden üretilen heykelsi duvarlar, sıvının taşı biçimlendirmesi fikrini izleyerek mekân boyunca yumuşak kavisler çizer. Delikli metal, özel tasarım teşhir üniteleri ve ısmarlama mobilyalar iç mekânı tamamlar. Kavisli yerleşim planı, ziyaretçileri sakin ve bütünlüklü tek bir atmosfer içinde birçok viski markasını sunan bir güzergâh boyunca yönlendirir.

Tanınırlık

A' Design Award Bronz Ödülü Hakkında

Diageo Travel Retail Perakende İç Mekan Tasarımı, A' Design Award Bronz Ödülü kazananıdır; bu, yaratıcılık, buluş gücü ve kurnazlıkla öne çıkan olağanüstü tasarımlara verilen son derece prestijli bir tanınırlıktır. Bronz kazananlar, tasarımcılarının engin deneyimini, hayal gücünü ve becerikliliğini doğrulayan fazlasıyla yetenekli ve çarpıcı biçimde yaratıcı nesnelerdir. Diageo Travel Retail Perakende İç Mekan Tasarımı, çok itibar gören, hayranlıkla izlenen ve sevilen, dikkat çekici derecede profesyonel ve yenilikçi bir nesne olması beklenir. A' Design Award Bronz Ödülü kazanan bu tasarım, sanat, bilim, tasarım ve teknolojideki en iyi uygulamaları bünyesinde barındırır ve ayrıntıya gösterdiği özenle mükemmeldir. Diageo Travel Retail Perakende İç Mekan Tasarımı ihtiyaçları muhteşem biçimde karşılar, arzulara dokunur, duyguları büyüler ve merakı çeker.

Tasarımın Perde Arkası

Basın Kiti

Tasarımcı tarafından sağlanan jenerik, ekip üyeleri ve teknik detaylar.

Benzersiz Özellikler: Diageo, the global leader in premium alcoholic beverages, proudly opens its latest Flagship Shop In Shop at the prestigious Luxury Terminal 2 of Incheon International Airport, Seoul. This exclusive store offers travellers an immersive journey into the world of luxury, housing an impressive collection of Diageo’s finest brands in a space designed to elevate the retail experience.
Boyutlar ve Ambalaj: 40.12 meter square
2.7M tall walls
Etiketler: Luxury, Liquid, Whiskey, Fluid, Natural, Travel Retail, Diageo, Shop in Shop
Üretim Teknolojisi: Corian Thermoforming
Carpentry skilled
Wielding perforated metal
Bespoke glorifiers and furniture pieces
Tasarım Zorluğu: While using innovative materials like thermoformed Corian to achieve seamless, organic curves. Realizing this ambitious design within a tight deadline presented significant challenges, as the space was conceived as a permanent fixture that needed to accommodate multiple brands while maintaining a cohesive, luxurious feel.
Thermoforming Corian was particularly complex, requiring precise heating and shaping to achieve smooth, flowing forms without compromising durability or finish. Despite these technical hurdles, the design team ensured the material reflected the elegance and refinement of the whiskey-making process.
The store’s vision also had to balance tradition with inclusivity. While South Korea’s whiskey market has historically been dominated by older men, the space was designed to attract a broader audience. By combining timeless craftsmanship with modern luxury, the store offers an immersive experience that resonates with both seasoned enthusiasts and new consumers. It successfully unifies multiple brands under one cohesive, high-end environment, setting a new standard for whiskey retail.
Araştırma: The design of Diageo’s flagship store at Incheon Airport is deeply inspired by the materials, processes, and traditions of whiskey making. Drawing from the iconic craftsmanship of Scottish distilleries, the concept reflects the beauty of copper stills, the flowing nature of liquid, and the rich heritage behind whiskey production. Copper’s warmth and natural patina were central to the inspiration, symbolizing both tradition and timeless elegance.
The organic, curved shapes of the space are influenced by the fluidity of whiskey itself, it's smooth movement and the way it interacts with glass and stone. This idea of liquid shaping stone became a key metaphor, leading to the exploration of materials that could replicate the visual and tactile qualities of something softened and sculpted by liquid over time.
Additionally, the design reflects the luxurious essence of Diageo’s portfolio by emphasizing sensory richness. The interplay of light and shadow, inspired by the way whiskey catches and refracts light, became a core conceptual driver. The vision was to evoke the feeling of immersion within a premium whiskey making process, creating a connection between the materials and the heritage of the craft. Every choice, from the curved forms to the material finishes, aimed to mirror the elegance, refinement, and depth of the whiskey experience itself.
İlham: Seamlessly blending contemporary design with digital interactivity, the Diageo Flagship Shop In Shop offers a sophisticated yet relaxing shopping environment. Sleek textures, refined finishes, and organic curvature dominate the design language, setting the tone for an indulgent exploration of the brand’s portfolio.
Proje Süresi: 4 months from start to finish.
London design 1 month
Dubai for researching production 1 month
South Korea for build in April 2024 2 months
İşleyiş Akışı: As you enter, the design naturally guides you on a journey, where every curve and surface feels intentional and welcoming. The flow of the space is inspired by the movement of water, creating a sense of calmness as you explore. The sculptural walls, crafted from seamless Corian, curve gently around the space, drawing you in with their organic shapes. It’s like walking through a living sculpture, each turn offers a new perspective, revealing products in an ever-evolving way, much like the way light plays across the surface of water.
Patentler: Diageo Scotland Ltd
Ekip Üyeleri: L’Atelier Five Ltd. and Diageo Scotland Ltd.
Görsel Kredileri: L’Atelier Five Ltd. and Diageo Scotland Ltd.