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Nebu Perakende Mağaza by Eric Fung

Nebu Perakende Mağaza by Eric Fung is a highly esteemed winner of the very prestigious 2025 A' Design Award Bronz Ödülü in İç Mekan ve Sergi Tasarımı Competition Category.


Bronzİç Mekan· 2025

Nebu Perakende Mağaza

by Eric Fung

Client: Once Design Studio

A' Design Award Bronz Ödülü Winner in İç Mekan Category

Colors

The Design

About Nebu Perakende Mağaza

Nebu, Hong Kong'da kar tanesi gevreklerinin satışı için tasarlanmış bir perakende mağazasıdır. Mekân 26 metrekarelik bir alana ve 3 metre tavan yüksekliğine sahiptir. Yumuşak beyazlar ve soluk maviler, bir kış sabahının ışığını çağrıştırır. Ahşap teşhir üniteleri ve yumuşak aydınlatma doğal bir sıcaklık katar. Zımparalanmış akrilik, paslanmaz çelikle bir araya getirilerek serin, kar benzeri bir yüzey elde edilir; hafif yarı saydam akrilik, arkasındaki metal dokusunu açığa çıkarır. Açık plan yerleşim serbest dolaşıma imkân tanırken, çikolata şelalesi alanı müşterilerin gevreklerin kaplanma sürecini izlemesini sağlar.

The Recognition

About the A' Design Award Bronz Ödülü

Nebu Perakende Mağaza, A' Design Award Bronz Ödülü kazananıdır; bu, yaratıcılık, buluş gücü ve kurnazlıkla öne çıkan olağanüstü tasarımlara verilen son derece prestijli bir tanınırlıktır. Bronz kazananlar, tasarımcılarının engin deneyimini, hayal gücünü ve becerikliliğini doğrulayan fazlasıyla yetenekli ve çarpıcı biçimde yaratıcı nesnelerdir. Nebu Perakende Mağaza, çok itibar gören, hayranlıkla izlenen ve sevilen, dikkat çekici derecede profesyonel ve yenilikçi bir nesne olması beklenir. A' Design Award Bronz Ödülü kazanan bu tasarım, sanat, bilim, tasarım ve teknolojideki en iyi uygulamaları bünyesinde barındırır ve ayrıntıya gösterdiği özenle mükemmeldir. Nebu Perakende Mağaza ihtiyaçları muhteşem biçimde karşılar, arzulara dokunur, duyguları büyüler ve merakı çeker.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
As ephemeral as snowflakes, capturing fleeting moments.

In the bustling heart of Hong Kong, the Nebu snowflake crisps store emerges as a serene and beautiful enclave, akin to a gently falling snowflake, Light and Elegant. This is a dreamlike space dedicated to snowflake crisps, serving not just as a retail venue but as an artistic sanctuary where sensory and emotional experiences intertwine. It exemplifies how to transform, The Beauty of the Moment, into an unforgettable shopping experience.
Dimensions & Packaging
26sqm with 3m ceiling height
Production Technology
We try to make an interesting and fancy material combination in this design. We are thinking how to make a cold with snow touch feeling finishing which we test to combine sanded acrylic and stainless steel together serval times. The reslut is the sanded acrylic giving a snow touch feeling with slight transparent, aloow to project the stainless steel texture at back.
Design Challenge
we create and transport the 7 meters lenght of ribbon plastic board for the logo canopy, it is in one whole price.
Research
We approaches design by studying brand products while considering customer purchasing behaviors and overall shopping processes. This enables us to capture the psychology of shoppers, optimizing product display locations and the spatial layout to create a more efficient and seamless shopping and sales experience.
Inspiration
Soft whites interwoven with pale blues evoke the purest light of a winter morning. Wooden display fixtures paired with gentle lighting emit a natural warmth, creating a stunning contrast with the ethereal snowflake crisps. Customers linger in this space, making it easy for them to recall the brand in the future, thereby enhancing brand recognition.
Project Duration
1 month, Hong Kong
Operation Flow
In this open space, customers can freely navigate and choose. The store features a chocolate fountain production area for Snowflake Crisps, drawing customers to observe the creation of chocolate-coated Snowflake Crisps up close. This experience feels like a pilgrimage of aesthetics, enhancing customer engagement and allowing them to savor each moment of the creation process. This not only adds memorable touchpoints to the shopping experience but also encourages customers to spend more time in-store, ultimately leading to purchases. The display of Snowflake Crisps is arranged like art pieces, inviting customers to engage with their sight and taste.
Team Members
Eric Fung
Image Credits
Laser Angel

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