SuKang You tarafından tasarlanan Plastic Heart LED Medya Sanatı Enstalasyonu

SuKang You tarafından tasarlanan Plastic Heart LED Medya Sanatı Enstalasyonu, Sanal ve Dijital Sanat Enstalasyonları Tasarımı Yarışma Kategorisinde son derece prestijli 2025 A' Design Award Bronz Ödülü ödülünün saygın bir kazananıdır.

BronzDijital Enstalasyonlar· 2025

Plastic Heart LED Medya Sanatı Enstalasyonu

tasarımcı: SuKang You

Müşteri: SuKang You (Hongik University)

Dijital Enstalasyonlar Kategorisinde A' Design Award Bronz Ödülü Kazananı

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A' Design Award'da Görüntüle Basın Bülteni Ödül Rozeti

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Tasarım

Plastic Heart LED Medya Sanatı Enstalasyonu Hakkında

Plastic Heart, plastik atıkların yol açtığı çevre krizini görselleştiren bir kamusal LED medya sanatı enstalasyonudur. Eser, rengarenk plastik döküntülerden inşa edilmiş bir kalp biçimindedir ve canlı bir organ gibi düzenli bir ritimde atmaktadır. Üç boyutlu görsellerin oluşturulmasında üretken yapay zekâ ve nöral ışıma alanı teknolojisi kullanılmış, görüntüler dijital kompozitleme ve hareket post prodüksiyonu ile inceltilmiştir. Video, büyük ölçekli kamusal ekranlar için on dört farklı ekran formatında hazırlanmıştır. Bu kalp bir insana, bir hayvana ya da gezegenin kendisine ait olabilir.

Tanınırlık

A' Design Award Bronz Ödülü Hakkında

Plastic Heart LED Medya Sanatı Enstalasyonu, A' Design Award Bronz Ödülü kazananıdır; bu, yaratıcılık, buluş gücü ve kurnazlıkla öne çıkan olağanüstü tasarımlara verilen son derece prestijli bir tanınırlıktır. Bronz kazananlar, tasarımcılarının engin deneyimini, hayal gücünü ve becerikliliğini doğrulayan fazlasıyla yetenekli ve çarpıcı biçimde yaratıcı nesnelerdir. Plastic Heart LED Medya Sanatı Enstalasyonu, çok itibar gören, hayranlıkla izlenen ve sevilen, dikkat çekici derecede profesyonel ve yenilikçi bir nesne olması beklenir. A' Design Award Bronz Ödülü kazanan bu tasarım, sanat, bilim, tasarım ve teknolojideki en iyi uygulamaları bünyesinde barındırır ve ayrıntıya gösterdiği özenle mükemmeldir. Plastic Heart LED Medya Sanatı Enstalasyonu ihtiyaçları muhteşem biçimde karşılar, arzulara dokunur, duyguları büyüler ve merakı çeker.

Tasarımın Perde Arkası

Basın Kiti

Tasarımcı tarafından sağlanan jenerik, ekip üyeleri ve teknik detaylar.

Benzersiz Özellikler: Plastic Heart is a Public LED Media Art installation that visualizes the environmental crisis caused by plastic waste. The artwork takes the form of a heart, constructed from colorful plastic debris, pulsating rhythmically like a living organ. Utilizing AI-generated imagery and NeRF technology, the piece transforms digital artwork into a striking 3D visualization. The LED display enhances its immersive quality, engaging the audience with a thought-provoking spectacle.
Boyutlar ve Ambalaj: Plastic Heart is a public LED media installation designed for public spaces. The project was exhibited at COEX Mall in Gangnam, Seoul, South Korea, displayed on a 4224mm (W) × 1944mm (H) anamorphic LED screen. It was adapted for 14 different screen formats, ensuring compatibility across diverse public display environments. The video was created with high-resolution techniques to maintain visual clarity on large-scale digital displays.
Etiketler: Plastic Heart, Public LED Media Art, Environmental Awareness, Generative AI, NeRF Technology, Digital Art, Motion Graphics, Sustainable Design, Plastic Pollution, Visual Storytelling
Üretim Teknolojisi: Plastic Heart was created using generative AI to generate 3D visualizations, which were then refined through digital compositing. This public LED media installation is a video-based artwork designed for large-scale display. NeRF technology was used to generate multi-angle 3D objects based on the desired design, enhancing spatial realism. The final visuals were processed with post-production tools such as After Effects for a seamless and immersive motion effect.
Tasarım Zorluğu: The biggest challenge was utilizing generative AI and NeRF tools to achieve precise artistic control. While generative AI provided visually compelling outputs, refining them to match the intended design required extensive adjustments. NeRF was used to generate multi-angle 3D objects, but optimizing them for animation and integration into the final composition was complex. Overcoming these challenges involved iterative refinement and a hybrid approach combining AI with traditional post-production tools.
Araştırma: Plastic Heart serves as a visual statement on the environmental crisis caused by plastic waste. By transforming discarded plastics into a pulsating heart, it highlights the consequences of excessive consumption. The vibrant yet critical imagery draws viewers in, prompting reflection on sustainability. This project contributes to raising public awareness of plastic pollution, encouraging individuals and industries to reconsider their reliance on disposable plastics and take action for a greener future.
İlham: Plastic Heart was inspired by the impact of plastic pollution on ecosystems. The plastic we use daily threatens all living beings, from wildlife to marine life, and even the Earth itself. Yet, the vibrant plastic debris—reminiscent of Christmas ornaments—creates an ironic contrast, making waste visually striking. The heart is ambiguous—it could belong to a human, an animal, or the planet—urging audiences to reflect on sustainability and collective responsibility.
Proje Süresi: Plastic Heart was produced from September to November 2024. The video was created for SMAF 2025 (Seoul Media Art Festival) and was first exhibited on December 25, 2024, at COEX Mall in Gangnam, Seoul, South Korea. The anamorphic LED screen display measured 4224mm (W) × 1944mm (H) and was adapted for 14 different screen formats to ensure broad accessibility across various public display environments.
İşleyiş Akışı: Plastic Heart is a video-based public LED media installation that serves as a visual warning about the environmental impact of reckless plastic consumption. The heart, made of vibrant plastic debris, symbolizes an unidentified life form, blurring the lines between human, animal, and planet. Ironically, the video starts with dazzling, festive visuals set to Christmas carols, drawing viewers in with beauty before revealing its underlying environmental message.
Görsel Kredileri: Image: Creator / Video Designer SuKang You (Graduate School of Visual Communication, Hongik University), Plastic Heart, 2024.
Video Credits: Creator / Video Designer SuKang You (Graduate School of Visual Communication, Hongik University), Plastic Heart, 2024.