House of Smaragd Advent Kutusu by Rilind Hoxha and Haris Murich is a highly esteemed winner of the very prestigious 2025 A' Design Award Bronz Ödülü in Hediyelik Eşya Tasarımı Competition Category.
BronzHediyelik Eşya· 2025
House of Smaragd Advent Kutusu
by Rilind Hoxha and Haris Murich
Client: Smaragd 1969 / Why Agency
A' Design Award Bronz Ödülü Winner in Hediyelik Eşya Category
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The Design
About House of Smaragd Advent Kutusu
House of Smaragd Advent Takvimi, ekolojik kağıt ve sürdürülebilir malzemelerden üretilmiş, tekrar kullanım için tasarlanmış yapılandırılmış bir geri sayım kutusudur. Ayrı bölmelerde güvenli bir şekilde saklanan, ayrı ayrı paketlenmiş dört mücevher parçası içermektedir. Ambalaj geri dönüştürülebilir ve yeniden kullanılabilir olup çevresel etkiyi azaltır. Kutu tasarımı, her bölmeye kontrollü erişim sağlayarak sürpriz unsurunu korurken ürünleri güvenli bir şekilde muhafaza eder.
The Recognition
About the A' Design Award Bronz Ödülü
House of Smaragd Advent Kutusu, A' Design Award Bronz Ödülü kazananıdır; bu, yaratıcılık, buluş gücü ve kurnazlıkla öne çıkan olağanüstü tasarımlara verilen son derece prestijli bir tanınırlıktır. Bronz kazananlar, tasarımcılarının engin deneyimini, hayal gücünü ve becerikliliğini doğrulayan fazlasıyla yetenekli ve çarpıcı biçimde yaratıcı nesnelerdir. House of Smaragd Advent Kutusu, çok itibar gören, hayranlıkla izlenen ve sevilen, dikkat çekici derecede profesyonel ve yenilikçi bir nesne olması beklenir. A' Design Award Bronz Ödülü kazanan bu tasarım, sanat, bilim, tasarım ve teknolojideki en iyi uygulamaları bünyesinde barındırır ve ayrıntıya gösterdiği özenle mükemmeldir. House of Smaragd Advent Kutusu ihtiyaçları muhteşem biçimde karşılar, arzulara dokunur, duyguları büyüler ve merakı çeker.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- House of Smaragd Advent Calendar is a structured countdown box made from ecological paper and sustainable materials, designed for repeated use. It contains four individually packaged jewelry pieces, each secured in separate compartments. Packaging is recyclable and reusable, reducing environmental impact. The box design allows for controlled access to each compartment, maintaining the element of surprise while keeping the items protected.
- Dimensions & Packaging
- 164x164x42mm, Gold plated & ecologically colored recycled paper.
- Tags
- Christmas, Advent, Gifts, Jewelry, Marketing, Packaging.
- Production Technology
- Sketched and Produced in Adobe Illustrator. Print execution done by hand.
- Design Challenge
- The hardest part was what the theme of the advent box was gonna be.
The first themes were including miracles and surprises, but then we opted for a royalty like direction, for example House of Tudor.
The second hardest part was creating an unique blueprint for the box, which was largely assisted by the production facility. - Research
- The research was mostly done online with some physical inspiration from vintage advent boxes found on flea markets.
- Inspiration
- The advent box takes inspiration from vintage advent boxes, incorporating a classic multi-compartment structure that enhances the anticipation of weekly reveals. Traditional advent calendars featured individually sealed sections, a concept replicated here with four separate compartments, each containing a unique jewelry piece.
- Project Duration
- The project piloted in 2023 for the 2024 season, and an initial prototype was released in limited quantities. The final presented version was produced in November 2024, and released on the 9th of December 2024. Production was primarily in Why Agency offices, while execution was done by AJ-Graf Matbaa in Skopje. The product was available for sale online and physically in the Smaragd stores in Skopje.
- Operation Flow
- The front part is opened and there are four boxes inside, which are removable. Each of the boxes contains a piece of jewelry.
- Team Members
- Rilind Hoxha - Executive Direction & Production
Haris Murich - Creative Direction - Image Credits
- Filip Shutarov
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