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Culture to Technology Identity Afiş by Lei Wang
Culture to Technology Identity Afiş by Lei Wang
Culture to Technology Identity Afiş by Lei Wang
Culture to Technology Identity Afiş by Lei Wang
Culture to Technology Identity Afiş by Lei Wang

Platin Grafik · 2025

Culture to Technology Identity Afiş

by Lei Wang

  • A' Design Award Platin Ödülü 2025 in Grafik
  • CLIENT: Hefei High Tech Digital Technology Co., LTD.
  • Estimated Number of Design Views: 1,494,581
  • Verification code 4386702085 · Verify this award
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Colors

About Culture to Technology Identity Afiş

Kültürden Teknolojiye Kimlik, otobüs durağı ışıklı panolarında sergilenmek üzere tasarlanmış bir afiştir. Üst bölümde, Anhui'yi simgeleyen Çince karakter, Huizhou mimarisinin klasik hatlarıyla çerçevelenerek bölgenin tarihini ve kültürünü çağrıştırır. Karakter kademeli olarak bir devreye dönüşür ve Hefei Yüksek Teknoloji anlamına gelen dört Çince karakterle son bulur. Afişin ölçüleri 60 x 90 santimetredir. Degrade mavi tonlar sıra renk (spot color) üstü baskı tekniğiyle basılmış, devre çizgileri ise kabartma etkisi vermek üzere lokal UV lak ile kaplanmıştır.

About the A' Design Award Platin Ödülü

Culture to Technology Identity Afiş, A' Design Award Platin Ödülü kazananıdır; bu, gerçekten istisnai, zarif ve görkemli tasarımlara verilen son derece prestijli bir tanınırlıktır. Platin kazananlar yaratımın harikalarıdır, entelektüel yaratıcılığın sınırlarına tanıklık eder ve tasarımcılarının eşsiz profesyonelliğini ve dehasını gösterir. Bu tasarımların, bir çağın estetiğini belirleyen, toplumun refahına katkıda bulunan ve sanat, bilim, tasarım ve teknolojinin sınırlarını zorlayan en ünlü eserler olması beklenir. Culture to Technology Identity Afiş aşkın bir mükemmellik düzeyi sergiler ve yararlı ve değerli özellikleriyle dünyayı kuşkusuz daha iyi bir yer haline getirir. Culture to Technology Identity Afiş, arzuları tetikleyen, ilham veren, heyecanlandıran, mutlu eden ve büyük bir sevinç uyandıran, A' Design Award Platin Ödülü kazanmış bir eserdir.

Press Kit

Unique Properties
In the upper section, the Chinese character for Anhui is framed by the classic contours of Huizhou architecture, underlying the profound historical and cultural legacy. This character gradually transforms into a circuit, symbolizing technological advancement, culminating in the four Chinese characters for Hefei High Tech. This progression illustrates the shift from cultural imagery to technological representation, forming the visual centerpiece of the entire composition.
Dimensions & Packaging
60X90cm
Tags
Anhui, Hui Style Architecture, Traditional Culture, Hefei High Tech Zone, Technology, Innovation, History, Future, Convergence
Production Technology
The design features high precision drawings at 300dpi. For the bus stop light box, the dimensions are set at 60×90cm, reserving a 3mm bleed and crease for die cutting. The gradient blues utilize spot color overprinting, while circuit lines are enhanced with UV local varnish to create a 3D effect. The production process rigorously ensures color calibration and alignment accuracy to fulfill the requirements for long-term outdoor display.
Design Challenge
Creating a seamless transition between the traditional profiles of Huizhou architecture and modern circuit designs poses a significant challenge for designers. This requires a command in proportion, structural arrangement, and color application. The background features a gradient of blue tones, capturing the essence of Jiangnan, where Huizhou culture thrives, and symbolizing a forward looking perspective filled with endless possibilities in science and technology.
Research
In recent years, Anhui has leveraged scientific and technological innovation to drive new quality productivity, achieving remarkable results in sectors such as NEVs, intelligent manufacturing, quantum information, and green energy. This focus on innovation has established science and technology as a new hallmark for Anhui. The Hefei High Tech Zone stands at the forefront of this wave of technological advancement in the region.
Inspiration
The advancement of the Hefei High Tech Zone, which facilitates the transition of. Anhui Province from a culturally rich region to a hub of science and innovation, serves as the central theme of this poster. As the capital of Anhui Province, Hefei boasts a rich heritage of Huizhou culture, where traditional Huizhou architecture seamlessly merges with modern technology and innovation, as if it were starting a dialogue that bridges the past and the future, and painting a vibrant scene at their intersection.
Project Duration
The project commenced in Hefei in February 2025 and wrapped up in March 2025, with its application in various scenarios commencing the same month.
Operation Flow
The layout design adheres to the principles of simplicity, emphasizing unity and purity. Coupled with the gradient blues that permeate the entire image, it fosters an aesthetic appeal with an oriental influence. The dynamic flow of the circuit lines enhances the visual guidance, encouraging viewers to follow the designated path and delivering an engaging reading experience.
Patents
Hefei High Tech Digital Technology Co., LTD.
Image Credits
Hefei High Tech Digital Technology Co., LTD.

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