Auto Motion Otomobil Showroom'u by Shunsuke Ohe

Auto Motion Otomobil Showroom'u by Shunsuke Ohe is a highly esteemed winner of the very prestigious 2025 A' Design Award Gümüş Ödülü in İç Mekan ve Sergi Tasarımı Competition Category.

Gümüşİç Mekan· 2025

Auto Motion Otomobil Showroom'u

by Shunsuke Ohe

Client: Shunsuke Ohe

A' Design Award Gümüş Ödülü Winner in İç Mekan Category

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Verified Award Winner
Verify Award Status for #172538

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Auto Motion Otomobil Showroom'u

Lüks otomobillerin sergilendiği ve satıldığı bir showroom. Toplantı odaları, ofis, dinlenme odaları vb. dairesel sergi alanının etrafında düzenlenmiştir. Tavanın tasarımı dikkat çekicidir. Tavan yüksek ve alçak olmak üzere iki bölüme ayrılmış olup, yüksek bölüm ince kesitli panellerin üst üste dizilmesiyle oluşturulmuştur; paneller arasındaki bağlantı noktalarındaki dolaylı aydınlatma havada asılı bir his yaratmaktadır. Ayrıca sergi alanına kesintisiz şekilde bağlanan bir müzakere odası bulunmaktadır ve bu oda alıcıların satın alma isteğini uyandırmak için titiz hesaplamalarla tasarlanmıştır.

The Recognition

About the A' Design Award Gümüş Ödülü

Auto Motion Otomobil Showroom'u, A' Design Award Gümüş Ödülü kazananıdır; bu, göz alıcı, yüce ve etkileyici birinci sınıf tasarımlara verilen olağanüstü prestijli bir tanınırlıktır. Gümüş kazananlar, tasarımcılarının olağanüstü uzmanlığını, yeteneğini ve keskin zekasını gösteren son derece parlak ve çok yaratıcı eserlerdir. Auto Motion Otomobil Showroom'u, harika, örnek gösterilen, dikkat çekici derecede profesyonel ve derinlemesine yenilikçi bir eser olması beklenir. A' Design Award Gümüş Ödülü kazanan bu tasarım, sanat, bilim, tasarım ve teknolojinin sınırlarına fayda sağlayan ve onları ilerleten oldukça dikkat çekici, beğenilen bir buluştur. Auto Motion Otomobil Showroom'u, büyük kıskançlıkla bakılan, arzuları uyandıran, olumlu duygular getiren ve şaşkınlık ve hayranlık uyandıran bir yaratımdır.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The unique design of the ceiling is noteworthy. The ceiling is divided into two levels, high and low, and the high section is made of thinly sliced panels stacked on top of each other, creating a floating feeling. Indirect lighting shines through the seams of the panels, creating a fantastic ceiling. This is definitely the highlight of the space. Indirect lighting is also installed in various other places, effectively enhancing the space.
Dimensions & Packaging: Site area : 1530.68 sqm / Total floor area : 352.18 sqm / Category : Car Showroom
Tags: stone, melamine tile, indirect lighting, car showroom, LUSTYdesign, Shunsuke Ohe
Production Technology: Exterior finish // roof: Galvalume steel sheet / eaves: Silicate calcium board / Exterior walls: Metal siding / Floor: Porcelain tile
Interior finish // Ceiling: Cloth / Wall: Porcelain tile, Natural stone , PVC sheet , Cloth / Floor: Melamine tile, carpet, pvc tile
Design Challenge: The design focuses on how to make the products look attractive and stimulate customers' desire to buy. Above all else, a mechanism is needed to draw customers into the store. Therefore, visibility from the outside is also very important. For example, the high, impactful, floating ceiling panels in the store and the fantastic indirect lighting around them are designed with such points in mind.
Research: It is necessary to display cars beautifully and to have a mechanism that stimulates customers' desire to purchase the car.The process leading to a purchase is different for each customer.Some people make an instant decision, while others will visit the store many times. It is very important that the car looks beautiful no matter how many times and when they come here, and that the space is one that inspires excitement.
Inspiration: This showroom exhibits and sells luxury cars. The layout is centered around a circular exhibition space, with meeting rooms, offices, toilets, etc. arranged around it. The ceiling is high, the space is spacious, and the entire space is meticulously designed with a layout that is efficient. The cars are beautifully displayed in the space to stimulate customers' desire to buy.
Project Duration: Project Duration : From September 2023 to January 2024
Project location : Kyoto(Japan)
Operation Flow: The exhibition space and the negotiation room are separated by glass, but are seamlessly connected, and the exhibited vehicles can be viewed from the negotiation room, so visitors are always aware of the exhibited vehicles. However, the lighting in the negotiation room is set low to ensure privacy. There is also another negotiation room separate from this one, which can be used depending on the situation.
Image Credits: Photograph: NANA TAJIMA by ToLoLo studio