Shigeru Kubota tarafından tasarlanan Metoa Ginza Birincil İşlev: Sergi Salonu

Shigeru Kubota tarafından tasarlanan Metoa Ginza Birincil İşlev: Sergi Salonu, İç Mekan ve Sergi Tasarımı Yarışma Kategorisinde son derece prestijli 2026 A' Design Award Gümüş Ödülü ödülünün saygın bir kazananıdır.

Gümüşİç Mekan· 2026

Metoa Ginza Birincil İşlev: Sergi Salonu

tasarımcı: Shigeru Kubota

Müşteri: Metoa Ginza

İç Mekan Kategorisinde A' Design Award Gümüş Ödülü Kazananı

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Renkler

Tasarım

Metoa Ginza Birincil İşlev: Sergi Salonu Hakkında

Kitap Metni: Bu mekân, ileri teknoloji ile insanların buluşması temasını işlemektedir. İş odaklı sergiler aracılığıyla teknoloji sanatla buluşurken, insanlar da sergilerle bağ kurar. Kafede ziyaretçiler etkileşime geçer ve bir topluluk doğar. Bu iç içe geçen buluşmalar birbirine örüldükçe kalıcı anılar yaratır ve tesise dair sıcak, olumlu bir izlenim bırakır. Asansörü çevreleyen iki katmanlı petek panelleri, bir katman 90 derece döndürüldüğünde çiçek benzeri bir desen oluşturarak, teknolojinin insanları daha mutlu bir dünya yaratmak için birbirine bağladığı mesajını iletir.

Tanınırlık

A' Design Award Gümüş Ödülü Hakkında

Metoa Ginza Birincil İşlev: Sergi Salonu, A' Design Award Gümüş Ödülü kazananıdır; bu, göz alıcı, yüce ve etkileyici birinci sınıf tasarımlara verilen olağanüstü prestijli bir tanınırlıktır. Gümüş kazananlar, tasarımcılarının olağanüstü uzmanlığını, yeteneğini ve keskin zekasını gösteren son derece parlak ve çok yaratıcı eserlerdir. Metoa Ginza Birincil İşlev: Sergi Salonu, harika, örnek gösterilen, dikkat çekici derecede profesyonel ve derinlemesine yenilikçi bir eser olması beklenir. A' Design Award Gümüş Ödülü kazanan bu tasarım, sanat, bilim, tasarım ve teknolojinin sınırlarına fayda sağlayan ve onları ilerleten oldukça dikkat çekici, beğenilen bir buluştur. Metoa Ginza Birincil İşlev: Sergi Salonu, büyük kıskançlıkla bakılan, arzuları uyandıran, olumlu duygular getiren ve şaşkınlık ve hayranlık uyandıran bir yaratımdır.

Tasarımın Perde Arkası

Basın Kiti

Tasarımcı tarafından sağlanan jenerik, ekip üyeleri ve teknik detaylar.

Benzersiz Özellikler: Metoa Ginza is Mitsubishi Electric's showroom, designed to showcase its 12 businesses. In order to introduce various technologies from home appliances to space, medical, and infrastructure, in a limited space, we proposed a layout with a community cafe on the first floor and exhibition spaces on the second and third floors, where events are held four times a year to showcase the 12 businesses. The exhibition was designed to be like a gallery, with the concept of Cutting-edge Technology and art.
Boyutlar ve Ambalaj: The showroom covers a total area of approximately 900 square meters across three floors. The first floor is primarily dedicated to a cafe area, while the second and third floors are allocated for exhibition spaces.
Etiketler: Mitsubishi Electric, Event space, 100th anniversary, Corporate exhibition, Communication space, Corporate museum, Corporate brand promotion
Üretim Teknolojisi: In addition to design, we were heavily involved in overall branding from a comprehensive production perspective and worked to raise awareness by unifying the design of the naming, logo design, key visuals, main videos, uniforms, goods, and other elements. We also requested the cafe on the first floor to develop a menu in accordance with Mitsubishi Electric's event and conducted unified event promotions on all floors.
Tasarım Zorluğu: The huge honeycomb panels surrounding the elevator are double-layered, and when the honeycomb panels on the back side are rotated 90 degrees and stacked, a flower pattern is created, symbolizing the overlap of technology brings happiness to people. The structure piercing through three floors was difficult to realize, but it was completed by dividing the hexagons into parts and connecting them together. The translucent white color shines in the light, brightly expressing people's happiness.
Araştırma: Mitsubishi Electric is involved in various businesses, including home appliances, elevators, space, robotics, medical equipment, and infrastructure. To appeal these businesses, the company went beyond simply displaying its products and incorporated the perspectives of artists to express its technologies as works of art, creating new experiences and positive impressions. Achieving this required understanding and decision-making on the part of the company through research and persuasion.
İlham: A place, theme of meeting people, based on the concept of Touch of Advancement. Each business's exhibition brings technology and art to meet people and the cafe brings people to create a community. These are connected and the design conveys the message: technology brings happiness to people. The two-layer honeycomb panels surrounding the elevator create a flower-like pattern when one side is rotated 90 degrees. It messages that technology will come together to create a happier world.
Proje Süresi: This project began in Tokyo in October 2014 and was completed and opened on March 31, 2016. It closed on August 4, 2025.
İşleyiş Akışı: Metoa GINZA is Mitsubishi Electric's showroom with a cafe on the 1st floor and exhibition spaces on the 2nd and 3rd floors, where exhibitions have been changed 4 times a year. Rather than simply displaying products, the showroom collaborates with artists to create an experience that can be enjoyed as art. Over the past 10 years, 6 million people have visited here, which has established itself as a place for new discoveries. After closing, the showroom will tour the country as the event, Metoa.
Ekip Üyeleri: General production Interior design: Shigeru Kubota
General production, VI design, Art direction: Arata Maruyama
General production, Event design: Masato Tanaka
Overall supervision: iPLANET Incorporated
Interior construction: MURAYAMA INC.
Design: WORKTECHT&Co.
Moving logo Opening video production: Norimichi Hirakawa
Interactive Video Production: amana inc.
Opening video production: WOW Inc.
Video system design: Kyoeisha Co., Ltd.
Furniture design and production: HAY hutte design
In-house background music and ELV surround sound: Yosi Horikawa
Technical support and equipment provided: Mitsubishi Electric Corporation
PR: TANK Inc.
Printed matter copywriting: Keita Fukasawa