Xfun Ambalaj Tasarım Platformu by Aiit Peking University is a highly esteemed winner of the very prestigious 2026 A' Design Award Gümüş Ödülü in Dijital Ürün Tasarımı Competition Category.
GümüşDijital Ürün· 2026
Xfun Ambalaj Tasarım Platformu
Client: Advanced Institute of Information Technology, Peking University
A' Design Award Gümüş Ödülü Winner in Dijital Ürün Category
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The Design
About Xfun Ambalaj Tasarım Platformu
Xfun, ambalaj tasarımı için yapay zeka destekli bir platformdur. Platform; konsept üretimini, çevrimiçi düzenlemeyi ve baskıya hazır çıktıyı tek bir iş akışında birleştirir. Markalar, tasarımcılar ve matbaalar ilk brief'ten nihai üretime kadar birlikte çalışabilir. Yerleşik bilgi tabanları karton kutuları, esnek ambalajları ve etiketleri kapsarken, CMYK renk yönetimi ile malzeme doku simülasyonu sonuçların gerçek üretim standartları içinde kalmasını sağlar. Modüler bir arayüz; üretim, parametre ayarı ve malzeme kütüphanesini bir arada gruplayarak tasarım döngülerini kısaltır ve maliyetleri düşürür.
The Recognition
About the A' Design Award Gümüş Ödülü
Xfun Ambalaj Tasarım Platformu, A' Design Award Gümüş Ödülü kazananıdır; bu, göz alıcı, yüce ve etkileyici birinci sınıf tasarımlara verilen olağanüstü prestijli bir tanınırlıktır. Gümüş kazananlar, tasarımcılarının olağanüstü uzmanlığını, yeteneğini ve keskin zekasını gösteren son derece parlak ve çok yaratıcı eserlerdir. Xfun Ambalaj Tasarım Platformu, harika, örnek gösterilen, dikkat çekici derecede profesyonel ve derinlemesine yenilikçi bir eser olması beklenir. A' Design Award Gümüş Ödülü kazanan bu tasarım, sanat, bilim, tasarım ve teknolojinin sınırlarına fayda sağlayan ve onları ilerleten oldukça dikkat çekici, beğenilen bir buluştur. Xfun Ambalaj Tasarım Platformu, büyük kıskançlıkla bakılan, arzuları uyandıran, olumlu duygular getiren ve şaşkınlık ve hayranlık uyandıran bir yaratımdır.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Xfun, an AI powered platform for the packaging design industry, addresses the lengthy cycles, high costs, and cumbersome revision processes common in traditional workflows. By integrating creative conception, online editing, and print ready output, it enables efficient collaboration among small and medium sized brands, designers, and packaging printers. Through a structured layout and professional tools, the platform ensures a smooth, controllable journey from initial brief to final production.
- Tags
- Intelligent Packaging Design Platform, AI Powered Packaging Concept Generation, Online Editing, Print Ready Output, Modular Interface, Efficient Delivery, Diverse Material Options, Human Computer Collaboration
- Production Technology
- Xfun deeply integrates knowledge bases of materials and production processes specific to the packaging industry, covering structural specifications and print compatibility requirements for mainstream formats including paperboard boxes, flexible packaging, and labels. It also supports CMYK color management and material texture simulation, ensuring that AI generated designs adhere rigorously to real world production standards.
- Design Challenge
- The challenge was merging packaging industry knowledge with AI. To address this, the team has built knowledge bases and developed AI models, ensuring results are creatively compelling and compliant with printing and manufacturing standards. Moreover, Xfun actively bridges the data pipeline between design and production, creating a closed loop system from creative conception to print delivery. This resolves core issues around output controllability, cost efficiency, and real world implementation.
- Research
- With the rise of new consumer brands and agricultural product electronic commerce, the demand for fast, low cost, and high quality packaging design has surged. Yet traditional workflows rely on repetitive manual communication and prototyping, failing to meet the need for rapid market entry. Xfun leverages intelligent methods to optimize the design workflow, which bridges the gap between creative conception and production, helping small and medium sized brands improve their competitiveness.
- Inspiration
- Xfun upholds a design philosophy that equally prioritizes professional tools and exceptional user interaction. The interface embraces minimalism, where purple as the main color, accented with black and gray for key buttons and interactive elements, provides intuitive visual guidance to assist users in focused, efficient operation. Moreover, micro interactions, gradient light and shadow, and linear icons convey technological sophistication and reliability without compromising on practicality.
- Project Duration
- The project started in March 2024.
- Operation Flow
- A modular interface clearly displays functional zones such as AI generation, parameter setting and material library. An optimized information hierarchy highlights primary buttons, naturally guiding users through the core workflow of requirement input, parameter adjustment, and result generation. Linear icons like custom cursors and loading animations present a clean, modern aesthetic, spicing up the clear, organized interface. Smooth interaction embodies professionalism and practicality.
- Team Members
- Advanced Institute Of Information Technology Peking University
Lei Shao, Wei Zhang, Sen Peng, Yi Zhang, Xiaoqing Zhang, Yi Li, Handong Zhang, Shuai Pan, Jiahong Tu, Yuhan Wu, Jiajie Yuan
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