Mountain River and Sage Baijiu Hediye Seti Ambalajı by Yao Wu

Mountain River and Sage Baijiu Hediye Seti Ambalajı by Yao Wu is a highly esteemed winner of the very prestigious 2026 A' Design Award Gümüş Ödülü in Ambalaj Tasarımı Competition Category.

GümüşAmbalaj· 2026

Mountain River and Sage Baijiu Hediye Seti Ambalajı

by Yao Wu

Client: Guizhou Jinsha Liquor Wine Cellar Co., Ltd.

A' Design Award Gümüş Ödülü Winner in Ambalaj Category

16,320
Verified Award Winner
Verify Award Status for #182319

View at A' Design Award Press Release Award Badge

Colors

The Design

About Mountain River and Sage Baijiu Hediye Seti Ambalajı

Dağ, Nehir ve Bilge, bir Çin damıtılmış içkisi olan baijiu için tasarlanmış bir hediye seti ambalajıdır. Dış kılıf, minimalist bronz varak baskılı bir desene sahip mat beyaz kuşe kâğıttan üretilmiştir. İçeride, meşe kaplamalı mühendislik ahşabından yapılmış kodeks biçimli bir kutu, bir kitap gibi açılır. İç kapak açıldığında, dokulu kâğıda basılmış Tai Dağı ve Sarı Nehir'in panoramik illüstrasyonu ortaya çıkar; bu illüstrasyon üç şişeyi ve bir sertifikayı çerçeveler. Tasarım, Shandong Eyaleti'nin kültürel coğrafyasından beslenir. Minimalist ve modern bir yaklaşım, alkollü içecek ambalajlarında yaygın olan retro stilin yerini alır.

The Recognition

About the A' Design Award Gümüş Ödülü

Mountain River and Sage Baijiu Hediye Seti Ambalajı, A' Design Award Gümüş Ödülü kazananıdır; bu, göz alıcı, yüce ve etkileyici birinci sınıf tasarımlara verilen olağanüstü prestijli bir tanınırlıktır. Gümüş kazananlar, tasarımcılarının olağanüstü uzmanlığını, yeteneğini ve keskin zekasını gösteren son derece parlak ve çok yaratıcı eserlerdir. Mountain River and Sage Baijiu Hediye Seti Ambalajı, harika, örnek gösterilen, dikkat çekici derecede profesyonel ve derinlemesine yenilikçi bir eser olması beklenir. A' Design Award Gümüş Ödülü kazanan bu tasarım, sanat, bilim, tasarım ve teknolojinin sınırlarına fayda sağlayan ve onları ilerleten oldukça dikkat çekici, beğenilen bir buluştur. Mountain River and Sage Baijiu Hediye Seti Ambalajı, büyük kıskançlıkla bakılan, arzuları uyandıran, olumlu duygular getiren ve şaşkınlık ve hayranlık uyandıran bir yaratımdır.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This design is a complete ceremonial unboxing experience meticulously crafted for the high-end gifting market. Its core innovation lies in a three level narrative progression, transforming the packaging from a mere container into a spiritual and cultural journey.
Dimensions & Packaging: Length 300mm x Width 240mm x Height 190mm
Tags: Premium Gift, Baijiu Packaging, Ritualistic Design, Confucian Culture, Mount Tai,
Production Technology: The outer box utilizes premium matte white art paper with precision foil stamping for the minimalist bronze pattern to achieve a modern, luxurious feel. The inner codex box is constructed from lightweight, high density engineered wood with a natural oak veneer, providing a warm, tactile finish. The inner landscape panel is printed on textured museum quality paper to enhance the artistic scroll effect. Bottle labels feature a subtle relief printing technique to complement the packaging‘s refined aesthetic.
Design Challenge: How to embody profound Confucian culture within minimalist modern aesthetics without falling into superficial retro styling? The design solves through three ritual layers white box establishes modern ceremony, wooden box transforms into codex form, landscape scroll triggers spiritual resonance allowing "Li" to be seen, touched, and felt in the unboxing moment.
Research: This research explores how to translate the traditional Chinese cultural symbol "Li" through modern packaging language. Taking Shandong's "One Mountain, One River, One Saint" as the cultural matrix, it investigates a progressive unboxing experience from visual to tactile, from form to spirit, achieving contemporary expression of tradition in gifting scenarios.
Inspiration: The inspiration is drawn from the profound cultural geography of Shandong Province, symbolized by "One Mountain , One River , and One Saint ." We sought to break away from intricate retro styling commonly found in liquor packaging. Instead, we used a minimalist and modern ritualistic approach to carry this heavy cultural heritage.
Project Duration: The project started in Beijing in October 2025 and was completed in Beijing in December 2025.
Operation Flow: Reveal The user removes the sleek white outer sleeve, revealing the wooden "codex." This act signifies moving from the public brand promise to a personal discovery.
Open Lifting the wooden cover mimics opening a treasured book. The user is greeted not just by the product, but by the texture and smell of wood, creating an intimate prelude.
Unfold: The inner lid, designed as a multi page spread, unfolds to display a panoramic illustration of Mount Tai and the Yellow River. This "landscape scroll" frames the three bottles and the certificate, elevating the extraction of the product to a moment of spiritual appreciation.
Patents: /
Team Members: Original designer: Wu Yao , llustration designer: Zhang Yi, Illustration designer: Yang Xiaogang , Illustration designer: Li Yan, Graphic designer: Zheng Ziyang, Graphic designer: Zhao Yuehao, Graphic designer:Zhang YUchen，Graphic designer:Tan Zhen，3D Designer: Liao Hao ， Copywriting: Xu Xiaohui，Copywriting:Tang Wenhu
Image Credits: /