Lithuanian Vodka Gold Vodka Ambalaj Tasarımı by Studija Creata is a highly esteemed winner of the very prestigious 2015 A' Design Award Bronz Ödülü in Ambalaj Tasarımı Competition Category.
BronzAmbalaj· 2015
Lithuanian Vodka Gold Vodka Ambalaj Tasarımı
Client: Stumbras
A' Design Award Bronz Ödülü Winner in Ambalaj Category
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- Verified Award Winner
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The Design
About Lithuanian Vodka Gold Vodka Ambalaj Tasarımı
Saflık ve berraklık, bir vodkanın kalitesini yansıtan temel özelliklerdir. Litvanya'nın votka pazarı lideri olan Lithuanian Vodka Gold'un yeniden markalaşması sırasında bu özelliklerin vurgulanması gerekiyordu. Aynı zamanda ulusal kimliğin bazı özellikleri de eklendi - Lithuanian Vodka adının kendisi bu seçimi gerektiriyordu. Özgün etnik motifler, modern ve sade bir kompozisyona dönüştürüldü. Eski etiketin kütlesel yapısı ortadan kaldırılıp hafif, ajurlu bir dekor oluşturulduğunda, altın çok daha zarif bir şekilde parlamaya başladı.
The Recognition
About the A' Design Award Bronz Ödülü
Lithuanian Vodka Gold Vodka Ambalaj Tasarımı, A' Design Award Bronz Ödülü kazananıdır; bu, yaratıcılık, buluş gücü ve kurnazlıkla öne çıkan olağanüstü tasarımlara verilen son derece prestijli bir tanınırlıktır. Bronz kazananlar, tasarımcılarının engin deneyimini, hayal gücünü ve becerikliliğini doğrulayan fazlasıyla yetenekli ve çarpıcı biçimde yaratıcı nesnelerdir. Lithuanian Vodka Gold Vodka Ambalaj Tasarımı, çok itibar gören, hayranlıkla izlenen ve sevilen, dikkat çekici derecede profesyonel ve yenilikçi bir nesne olması beklenir. A' Design Award Bronz Ödülü kazanan bu tasarım, sanat, bilim, tasarım ve teknolojideki en iyi uygulamaları bünyesinde barındırır ve ayrıntıya gösterdiği özenle mükemmeldir. Lithuanian Vodka Gold Vodka Ambalaj Tasarımı ihtiyaçları muhteşem biçimde karşılar, arzulara dokunur, duyguları büyüler ve merakı çeker.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Purity and clarity, the main properties that reflect a vodka's quality, were emphasized while rebranding Lithuanian Vodka Gold - the vodka market leader in Lithuania. At the same time some features of national identity were introduced to communicate the Lithuanian Vodka name itself. Authentic ethnic motives transformed into a new uncluttered composition. Once the massiveness of the old label was destroyed to create a light, perforated decor, the gold began to shine in a much more elegant manner.
- Dimensions & Packaging
- Capacity: 700 ml. Dimensions: 72 (w) x 295 (h) mm.
- Tags
- Lithuanian, vodka, gold, transparent, ethnographic, modern, design, Stumbras, Studija Creata
- Production Technology
- Glass bottle, transparent label and flexographic print.
- Design Challenge
- Besides the advantages they give, transparent labels create some obstacles: foil looks plane, embossing is impossible, tiny elements on transparent background might be less visible on the market shelves. Numerous proof prints were done, varying lacquer components and different foils, to achieve expressive and prosperous result.
- Research
- Lithuanian Vodka is the most popular vodka brand in the country, therefore consumers were highly addicted to the former look of the product. As the label was to be changed significantly, to retain recognition of the product certain links to the previous design had to be found. The former shield-shaped label was split into several repetitive elements reminiscent of the same shape. Perforated decor destroyed the massiveness of large foil area, meanwhile the scattered reflections make the label not less golden.
- Inspiration
- The infinite treasury of Lithuanian national heritage.
Sun beams playing on the drops after the rain.
Wide gamut of delicate golden undertones. - Project Duration
- "Lithuanian vodka Gold" was updated in 2014.
- Operation Flow
- Pure and clear label design communicates the same properties of the product.
- Team Members
- Asta Kauspedaite (Designer, "Studija Creata")
Jurate Paulauskiene (Head of Product development department, "Stumbras") - Image Credits
- Edgaras Marozas
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