Chips BCBG Gıda Ambalajı by Arome Agency

Chips BCBG Gıda Ambalajı by Arome Agency is a highly esteemed winner of the very prestigious 2020 A' Design Award Bronz Ödülü in Ambalaj Tasarımı Competition Category.

BronzAmbalaj· 2020

Chips BCBG Gıda Ambalajı

by Arome Agency

Client: BCBG - La Ducale

A' Design Award Bronz Ödülü Winner in Ambalaj Category

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Verified Award Winner
Verify Award Status for #71297

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Chips BCBG Gıda Ambalajı

BCBG, 2001 yılında Fransa'nın güneyinde oluşturulan bir cips markasıdır. Bu marka, harika tarif ve tat yaratıcılığıyla en kaliteli üretimi sunmaktadır. Tasarımcılar 2020'de yeni crips serisi için yeni bir karakter serisi yarattı. Crips / karakterler kavramı üzerinde çalıştılar. Bu yeni çizimler, orijinal ve eğlenceli bir tonda cips çeşitlerini temsil ediyor. Karakterler, temsil edilen ürün gibi güzel ve zariftir.

The Recognition

About the A' Design Award Bronz Ödülü

Chips BCBG Gıda Ambalajı, A' Design Award Bronz Ödülü kazananıdır; bu, yaratıcılık, buluş gücü ve kurnazlıkla öne çıkan olağanüstü tasarımlara verilen son derece prestijli bir tanınırlıktır. Bronz kazananlar, tasarımcılarının engin deneyimini, hayal gücünü ve becerikliliğini doğrulayan fazlasıyla yetenekli ve çarpıcı biçimde yaratıcı nesnelerdir. Chips BCBG Gıda Ambalajı, çok itibar gören, hayranlıkla izlenen ve sevilen, dikkat çekici derecede profesyonel ve yenilikçi bir nesne olması beklenir. A' Design Award Bronz Ödülü kazanan bu tasarım, sanat, bilim, tasarım ve teknolojideki en iyi uygulamaları bünyesinde barındırır ve ayrıntıya gösterdiği özenle mükemmeldir. Chips BCBG Gıda Ambalajı ihtiyaçları muhteşem biçimde karşılar, arzulara dokunur, duyguları büyüler ve merakı çeker.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The brand of BCBG craft chips offers top quality manufacturing with great creativity of recipes and flavors. The new range is based on a series of characters in the shape of chips which illustrates the recipe of each product with a fun and warm tone. Each character is an unique creation because each product has a unique taste..
Dimensions & Packaging: The big packaging measures 200 mm width x 300 mm height and the small one measures 200 mm width x 200 mm height.
Tags: chips, design, packaging, minimal, food
Production Technology: The graphics used for the range of chips is a clean and impacting graphic. The lightness given to packaging connotes the product as a natural product, healthy and authentic. Each product is represented by a friendly character.
Design Challenge: Modernize the range without losing customers. Stand out from other packets of chips to attract new customers.
Research: We first thought about a range of characters corresponding to each product in the range. Then we drew with Illustrator and adapted them according to the product. We
Inspiration: Our agency was inspired by clean and impacting packaging, especially from the United Kingdom and Brazil. We also take a lot of inspiration from packaging from Favourite Design and a Design Award Books. We are looking also inspiration on Instagram.
Project Duration: The project started in 2009 and we create the last one this year, in 2019, the products are now distributed in all SNCF bar wagons, but also at Carrefour, Intermarché and Monoprix in France.
Operation Flow: Chips are made in the south of France with natural products. No coloring agents and preserving products.
Patents: BCBG is a brand of La Ducale.
Team Members: Delphine Goyon : Art Director & Graphist
Remi Vicente : Director of the agency
Catherine Alamy : Graphist
Image Credits: All design and images created by Agence Arome.
Photographer for the website : Pauline Daniel