Niannujiao Jiaoding Flagship Store Amiral Mağaza by Tomohiro Katsuki - Prism Design is a highly esteemed winner of the very prestigious 2019 A' Design Award Demir Ödülü in İç Mekan ve Sergi Tasarımı Competition Category.
Demirİç Mekan· 2019
Niannujiao Jiaoding Flagship Store Amiral Mağaza
by Tomohiro Katsuki - Prism Design
Client: Prism Design
A' Design Award Demir Ödülü Winner in İç Mekan Category
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- Verified Award Winner
- Verify Award Status for #82900
The Design
About Niannujiao Jiaoding Flagship Store Amiral Mağaza
Niannujiao Jiaoding Amiral Mağazası, Çin'in Pekin kentinde yer alan ve 180 metrekarelik tek bir mekânda iki kadın moda markasını bir araya getiren bir perakende iç mekân projesidir. Tasarım konsepti dengeli nötrlük üzerine kuruludur. Stil, renk, sirkülasyon, işlev ve ürün yelpazesi, her markanın kendi karakterini koruyacak şekilde dengelenmiştir. Niannujiao zarif ve yalın bir çizgiye sahipken, Jiaoding modern, sade ve moda odaklıdır. Kullanılan malzemeler arasında gri arduvaz karo, bronz çelik kaplama, şeffaf ayna, beyaz ve pembe boya, ahşap levha, kumaş ve suni mozaik (terrazzo) yer almaktadır.
The Recognition
About the A' Design Award Demir Ödülü
Niannujiao Jiaoding Flagship Store Amiral Mağaza, A' Design Award Demir Ödülü kazananıdır; bu, iyi tasarlanmış yaratımlardan beklenen profesyonel ve endüstriyel gereklilikleri karşılayan iyi tasarımlara verilen prestijli bir tanınırlıktır. Demir kazananlar, yaratıcılarının büyük becerisini, yüksek uzmanlaşmasını, uzman kavrayışını ve yaratıcı kapasitesini gösterir. Niannujiao Jiaoding Flagship Store Amiral Mağaza, çok itibar gören, hayranlıkla izlenen ve sevilen, pratik ve yenilikçi bir yaratım olması beklenir. A' Design Award Demir Ödülü kazanan bu tasarım, sektörün en iyi uygulamalarını bütünleştirir ve bilgi birikimi ve yetenekle bağlantılı yetkin teknik özelliklere sahiptir. Niannujiao Jiaoding Flagship Store Amiral Mağaza titizliği nedeniyle saygı görür ve dünyayı daha iyi bir yer haline getirmeye yardımcı olan yaşam kalitesi iyileştirmeleri sunmak üzere tasarlanmıştır.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The “Niannujia/Jiaoding” brand is a female brand in which two brands are put together in a space.
The new concept is ‘balanced neutral’ - Dimensions & Packaging
- Address,1st Floor Room132, HuPu TianDi, No 85 Hui long guan West Street, Chang ping District, Beijing china / floor AREA,180 square meters /Material,White Rectangle,Gray slate tile ,Bronze steel plating,Clear mirror ,PAINT（White ＆ PINK）,PVC Wood sheet,Fabric （2type PINK COLOR）,Artificial terrazzo /
- Tags
- NEUTRAL,Balance,Boutique,
- Production Technology
- We explore the neutral balance without breaking everything. Style, color, human line, function, SKU, etc. We have always balanced the neutrality of the two brands.
- Design Challenge
- we have long noticed two different brand characteristics. But this design has to be put together in one space, and to ensure the personality of the two different brands. Nian Nujia has an elegant and clear edge. Jiaoding is the power of modern fashion and simplicity.
We decided to focus on balancing neutrality without breaking the two personalities. - Research
- We explore the neutral balance without breaking everything. Style, color, human Move line, function, SKU, etc. We have always balanced the neutrality of the two brands. It is we are exploring such a new golden ratio.
- Inspiration
- Target customers are women between the ages of 30 and 40.
Women of this age exude a unique charm, they are beautiful but not floating on the surface, mature and fragrant. Young girls may be relaxed about life, but they are different. They are used to exploring themselves and are free from the inside out. we have long noticed two different brand characteristics. - Project Duration
- The project started in April 2018 in Beijin China and finished Construction in August 2018 in Beijin China, and was Opened in 1 September 2018.
- Operation Flow
- The world is full of many things and information.
People's hearts are affected by it. They are looking for a simpler, more natural and more balanced lifestyle. Nian Nujia / Jiao Ding is a collection brand that reflects it. - Team Members
- Designer:Masanori Kobayashi
Designer:Yao Di - Image Credits
- Photographer:Katsumi Hirabayashi
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