Anjali Srikanth tarafından tasarlanan Crave Mobil Uygulama

Anjali Srikanth tarafından tasarlanan Crave Mobil Uygulama, Arayüz, Etkileşim ve Kullanıcı Deneyimi Tasarımı Yarışma Kategorisinde son derece prestijli 2020 A' Design Award Demir Ödülü ödülünün saygın bir kazananıdır.

DemirArayüz· 2020

Crave Mobil Uygulama

tasarımcı: Anjali Srikanth

Müşteri: Capgemini

Arayüz Kategorisinde A' Design Award Demir Ödülü Kazananı

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Şimdi Keşfedin A' Design Award'da Görüntüle Basın Bülteni Ödül Rozeti

Renkler

Tasarım

Crave Mobil Uygulama Hakkında

Mobil bir uygulama olan Crave, her istek için bir cevap sağlar. Birleştirilmiş bir yemek servisi olan Crave, kullanıcıları yemek tariflerine ve restoranlara bağlar, yemek rezervasyonları planlar ve kullanıcıların deneyimlerini paylaşabilecekleri bir topluluk sunar. Crave, görsel içeriğe sahip bir pano tarzı fotoğraf ızgarası düzenine sahiptir. Minimalist tasarım ve parlak renkler sayesinde, arayüzün her ekranı kullanıcı katılımını teşvik ederken net işlevsellik sunar. Kişinin yemek pişirmesini geliştirmek, yeni mutfaklar keşfetmek ve yemek pişirme ve macerayı teşvik eden bir topluluğun parçası olmak için Crave'i kullanın.

Tanınırlık

A' Design Award Demir Ödülü Hakkında

Crave Mobil Uygulama, A' Design Award Demir Ödülü kazananıdır; bu, iyi tasarlanmış yaratımlardan beklenen profesyonel ve endüstriyel gereklilikleri karşılayan iyi tasarımlara verilen prestijli bir tanınırlıktır. Demir kazananlar, yaratıcılarının büyük becerisini, yüksek uzmanlaşmasını, uzman kavrayışını ve yaratıcı kapasitesini gösterir. Crave Mobil Uygulama, çok itibar gören, hayranlıkla izlenen ve sevilen, pratik ve yenilikçi bir yaratım olması beklenir. A' Design Award Demir Ödülü kazanan bu tasarım, sektörün en iyi uygulamalarını bütünleştirir ve bilgi birikimi ve yetenekle bağlantılı yetkin teknik özelliklere sahiptir. Crave Mobil Uygulama titizliği nedeniyle saygı görür ve dünyayı daha iyi bir yer haline getirmeye yardımcı olan yaşam kalitesi iyileştirmeleri sunmak üzere tasarlanmıştır.

Tasarımın Perde Arkası

Basın Kiti

Tasarımcı tarafından sağlanan jenerik, ekip üyeleri ve teknik detaylar.

Benzersiz Özellikler: Crave serves to answer the basic and primal question of, what are you craving? A visual discovery engine, the application connects users to their desired recipes and restaurants. Crave consolidates the end to end food ordering experience from the beginning of the process, where the chat-bot helps determine where and what to eat, to the end of the process, where the user makes a table reservation. From social networking, to earning badges, to improving one’s culinary skills, the team hopes that those who use Crave become excited to play, learn, and discover new culinary adventures.
Boyutlar ve Ambalaj: The Crave mobile application is designed for the iPhone X screen size, orientation in portrait mode, with 5.8-inch OLED screen with a 2436-by-1125-pixel resolution at 458 ppi.
Etiketler: food, food application, visual discovery, table reservation app, restaurant app, consumer app, conversation design, diet app
Üretim Teknolojisi: Interface, key frames, and prototypes were designed iteratively with Figma. Adobe Photoshop and Illustrator were utilized to develop graphic elements that evoke the emotional and visual identity of the application. Adobe After Effects was used to produce the submission video with musical effects and composition developed onsite by a sound engineer that utilized FL Studio 12.
Tasarım Zorluğu: An application that caters to the broad category of food, the challenge was to understand the user’s needs, determine prioritization, and appeal to the target audience. Furthermore, in such a saturated market, the team needed to positively distinguish our application from the rest of the competition. With unique and electrifying color combinations, to utilizing conversation design, to the ability to foster community through sharing culinary experiences, Crave creates a hybrid that is both familiar in some of its elements, yet new and unique in presentation and design.
Araştırma: The breadth of our research spanned across many food related platforms, including visual discovery, food delivery, and cooking blogs. Our analysis determined the pros,cons as well as the design and market trends of each platform. We discovered that while many food applications understand the significance of convenience and efficiency competitors fail to personalize the user experience. Crave celebrates these individual stories as an inclusive and personalized food application that answers everyone’s food craving.
İlham: Food just the thought of it makes everyone’s mouths water and smiles wider. We remember our grandmother’s famous recipes or our favorite childhood meals and we are reminded of fond memories that bring us joy. Our team recognizes that each person has a unique relationship with food and a deeply personal food journey. Crave celebrates everyone’s individual relationship with food by providing a personalized platform that allows users to inspire, explore, and create a community that thrives in culinary exploration.
Proje Süresi: Young design professionals based in San Francisco, Anjali Srikanth Mary Camara and Noelle Robbins put their heads together to come up with an innovative yet useful application idea that revolved around their love for food. Inspired by the need for a consolidated food application that inspired users through visual discovery, while also providing the ability to reserve tables, we asked our colleagues, Justin Hull and Regita Handijaya based in Columbia, South Carolina to join our project. The development and refinement of the Crave application spanned for approximately five months between October 2019 to February 2020.
İşleyiş Akışı: The application features a minimalist design system with vibrant colors and attractive interface animations. As the main purpose of this application is to inspire the user, several of the interface frames feature a pinboard-style photo grid layout. The seamless enter and exit animationsare designed to suggest a unified flow throughout the application, which creates a cohesive user experience from the initial craving/inspiration to the final moments of interaction, such as writing a review
Ekip Üyeleri: Anjali Srikanth
Justin Hull
Mary Camara Concepcion
Noelle Robbins
Regita Handijaya
Görsel Kredileri: Video Sound Credits: Audio Engineer Hendrik Camara, Crave, 2020
Video Credits: Videographer Justin Hull, Crave, 2020
Image 1: Designer Anjali Srikanth, Crave, 2020
Image 2: Designer Regita Handijaya, Crave, 2020
Image 3: Designer Justin Hull, Crave, 2020
Image 4: Designer Mary Camara Concepcion, Crave, 2020
Image 5: Designer Justin Hull, Crave, 2020