La Moitie Multi Ticari Alan by One Fine Day Studio & Partners is a highly esteemed winner of the very prestigious 2020 A' Design Award Altın Ödülü in İç Mekan ve Sergi Tasarımı Competition Category.
Altınİç Mekan· 2020
La Moitie Multi Ticari Alan
by One Fine Day Studio & Partners
Client: One Fine Day
A' Design Award Altın Ödülü Winner in İç Mekan Category
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- Verified Award Winner
- Verify Award Status for #97772
The Design
About La Moitie Multi Ticari Alan
La Moitie projesinin adı, yarı Fransızca tercümesinden geliyor ve tasarım, bunu, kare ve daire, açık ve koyu gibi karşıt unsurlar arasında kurulan dengeyle uygun bir şekilde yansıtıyor. Sınırlı alan göz önüne alındığında, ekip iki karşıt rengin uygulanması yoluyla iki ayrı perakende alanı arasında hem bir bağlantı hem de bir bölünme kurmaya çalıştı. Pembe ve siyah boşluklar arasındaki sınır net ama aynı zamanda farklı perspektiflerde bulanık. Mağazanın ortasına yarı pembe yarı siyah spiral bir merdiven yerleştirilmiş ve sağlar.
The Recognition
About the A' Design Award Altın Ödülü
La Moitie Multi Ticari Alan, A' Design Award Altın Ödülü kazananıdır; bu, birinci sınıf, harika ve olağanüstü tasarımlara verilen son derece prestijli bir tanınırlıktır. Altın kazananlar, tasarımcılarının dehasını, bilgeliğini ve ustalığını yansıtan son derece yenilikçi, vizyoner ve göz kamaştırıcı yaratımlardır. La Moitie Multi Ticari Alan, eşi görülmemiş değer sunan, çok övülen, çığır açan ve anıtsal bir buluş olması beklenir. A' Design Award Altın Ödülü kazanan bu tasarım, sanat, bilim, tasarım ve teknolojinin sınırlarına büyük fayda sağlayan ve onları ilerleten muhteşem, saygın bir projedir. La Moitie Multi Ticari Alan yoğun arzu duyguları yaratır, tutku uyandırır, yaratıcılığı teşvik eder ve bizi cezbeder.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- La Moitie is a multi commercial space,featuring fancy restaurant and designer showroom.It's owned by a couple with obvious contrast senses of style,by which inspired the design concept the half makes for each other.
So through this project, there are always two twisted styles leading the way of design. Contrast but perfectly match elements such as shape, color, character together harmoniously fixed in this whole space and brought viewer a dramatic space experience. - Dimensions & Packaging
- Size (m2): 326
- Tags
- Catering, Fashion, experience, pink, black,
- Production Technology
- Terrazzo,fiber-reinforced plastic,steels,environmentally friendly coatings
- Design Challenge
- In the beginning of the concept, the most difficult challenge was the collision relationship between black and pink. We hope that this space is one, and we also hope that this integrated space can be clearly divided into two characteristics spaces. After many analyses, we finally adopted a spiral staircase structure to connect pink and black. To this end, we even removed the original floor structure and raised the entire first floor space.
- Research
- In the initial stage of the project research, the concept and style of pink space were derived from Rococo art, such as the Bavarian Church, Versailles, etc. We found that to achieve the fine craftsmanship of the Rococo period, it required expensive materials and plenty of time, it was overflows the client's budget needs. So we tried 3d printing technology and fulfilled our detailed requirements within a week. Based on this success, we will use more 3D printing technology for other projects.
- Inspiration
- La Moitie,the project name comes from the French word meaning of half,half is a homophonic mate in Chinese,meaning partner.Through the analysis and positioning of this brand,we use Square and Circle,Mild Pink and Black as the basic elements to express the inner connection between half and mate.
- Project Duration
- The project started in November 2018 in Guangzhou and finished in March 2019 in Guangzhou,
and was launched in Panyu District Guangzhou in October 2019. - Operation Flow
- In the existing business system, brands with unique identification are more likely to succeed. Our aim is to provide better advantages for the brand beyond the basic-functions-needs .Thus in La Moitie, you can discover a unique design space and even more sense the storyline of the brand by this couple.
- Team Members
- Design Director: Jump Lee
Design Team: Jiacheng Su,Chunjie He,Yongjie Lao, Longbiao Liang - Image Credits
- Image #No1 : Junning yang, 2019,La moitie .
Image #No2 : Junning yang, 2019,La moitie .
Image #No3 : Junning yang, 2019,La moitie .
Image #No4 : Junning yang, 2019,La moitie .
Image #No5 : Junning yang, 2019,La moitie .
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