Mixed Reality Holografik Yerleştirme by Aleksandr Volkov

Mixed Reality Holografik Yerleştirme by Aleksandr Volkov is a highly esteemed winner of the very prestigious 2020 A' Design Award Gümüş Ödülü in Etkinlik ve Organizasyon Tasarımı Competition Category.

GümüşEtkinlik· 2020

Mixed Reality Holografik Yerleştirme

by Aleksandr Volkov

Client: Economiton

A' Design Award Gümüş Ödülü Winner in Etkinlik Category

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The Design

About Mixed Reality Holografik Yerleştirme

Mixed Reality, Moskova şehrinin enerji stratejisini konu alan bir sergi standı için tasarlanmış interaktif bir holografik yerleştirmedir. Yerleştirme, ek katmanlarla genişletilen Pepper's Ghost (Pepper Hayaleti) ilkesine dayanmaktadır. Bir LED arka duvar, üç zemin projektörü ve tavana monte LED aydınlatma; holografik folyo, aynalar ve ses ile birlikte çalışmaktadır. Hareketli ışık ve gölge, yansıtılan nesnelere güçlü bir varlık hissi kazandırır. Ziyaretçiler dokunmatik ekrandan bir konu seçerek figürlerin ve grafiklerin havada belirip yeniden yok oluşunu izler.

The Recognition

About the A' Design Award Gümüş Ödülü

Mixed Reality Holografik Yerleştirme, A' Design Award Gümüş Ödülü kazananıdır; bu, göz alıcı, yüce ve etkileyici birinci sınıf tasarımlara verilen olağanüstü prestijli bir tanınırlıktır. Gümüş kazananlar, tasarımcılarının olağanüstü uzmanlığını, yeteneğini ve keskin zekasını gösteren son derece parlak ve çok yaratıcı eserlerdir. Mixed Reality Holografik Yerleştirme, harika, örnek gösterilen, dikkat çekici derecede profesyonel ve derinlemesine yenilikçi bir eser olması beklenir. A' Design Award Gümüş Ödülü kazanan bu tasarım, sanat, bilim, tasarım ve teknolojinin sınırlarına fayda sağlayan ve onları ilerleten oldukça dikkat çekici, beğenilen bir buluştur. Mixed Reality Holografik Yerleştirme, büyük kıskançlıkla bakılan, arzuları uyandıran, olumlu duygular getiren ve şaşkınlık ve hayranlık uyandıran bir yaratımdır.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The interactive installation was the central part of the exhibition stand and told about the energy strategy of the city of Moscow. To solve the presentation problem, we used hologram technology using a special approach, which allowed us to get a deep illusion of the presence of real objects. Due to the combination of screens, projections, mirrors and sound, we got all the attributes of real objects, except touch.
Dimensions & Packaging: 18000 х 10000 х 4500
Tags: Hologram, exhibition stand, interactive installation, holographic screen, Pepper’s Ghost, Ventuz, realtime graphic, infographics
Production Technology: We used the traditional Pepper’s Ghost concept. The setup itself consisted of a LED backdrop wall, three projectors for the floor and LED mounted to the ceiling. Using of the projectors gave the opportunity to extend animations from the backdrop wall via the floor onto the holographic foil. Also, we added plasticity to the hologram by providing it with an animated shadow. We created our own UI for a designers to make them work in general animation channel of entire scene.
Research: We have all seen holograms in science fiction films, but real technology is very far from these examples. How can we approach these results without going into fundamental physics? We found the most affordable technology and tried to add the missing elements. After going through different effects, we realized that the main thing that makes us believe in a hologram is its effect on the objects around, namely light and shadow. By adding these attributes, we get tremendous realism.
Inspiration: When we received a task to present a topic related to energy, we immediately wanted the graphics to be weightless and represent energy itself. When we started looking for suitable solutions, we discovered an old technology from 1584 - Pepper's Ghost. In its current form, it had a number of serious flaws and we decided to finalize it, which led us to unexpected and very interesting results.
Project Duration: The project started on October 3, 2017 in Moscow and finished on October 7, 2017. It was exhibited in the first International forum on energy efficiency and energy development "Russian energy week"
Operation Flow: Interaction with the installation took place using the touch screen. The user chose a topic of interest and watched objects, figures, and graphs that explain complex processes in the energy industry appear or dissolve in the air.