Zacapa Reserva Limitada 2019 Rom Ambalaj Tasarımı by Michelle Mak - forceMAJEURE Design is a highly esteemed winner of the very prestigious 2020 A' Design Award Altın Ödülü in Sınırlı Sayıda Üretim ve Özel Tasarım Competition Category.
AltınSınırlı Sayıda· 2020
Zacapa Reserva Limitada 2019 Rom Ambalaj Tasarımı
by Michelle Mak - forceMAJEURE Design
Client: Diageo
A' Design Award Altın Ödülü Winner in Sınırlı Sayıda Category
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- Verified Award Winner
- Verify Award Status for #99660
The Design
About Zacapa Reserva Limitada 2019 Rom Ambalaj Tasarımı
Zacapa Reserva Limitada 2019, yıllandırılmış bir rom için tasarlanmış limitli üretim bir ambalaj tasarımıdır. Altın varak harflerle bezenmiş kahverengi etiket, içeceğin amber ve altın tonlarını tamamlar. Bu özel seri için Guatemalalı yerel kadın zanaatkârlar tarafından özel renklerde dokunan hasır bir bant olan imza niteliğindeki petate bandı, şişenin çevresini sarar. Kutu tasarımı, Guatemala manzarasından esinlenen renk geçişlerini ve dokuları harmanlar. Kutunun üzerinde petate bandı ile tat notlarını taşıyan imza bandı altın tonlarında sunulmuştur.
The Recognition
About the A' Design Award Altın Ödülü
Zacapa Reserva Limitada 2019 Rom Ambalaj Tasarımı, A' Design Award Altın Ödülü kazananıdır; bu, birinci sınıf, harika ve olağanüstü tasarımlara verilen son derece prestijli bir tanınırlıktır. Altın kazananlar, tasarımcılarının dehasını, bilgeliğini ve ustalığını yansıtan son derece yenilikçi, vizyoner ve göz kamaştırıcı yaratımlardır. Zacapa Reserva Limitada 2019 Rom Ambalaj Tasarımı, eşi görülmemiş değer sunan, çok övülen, çığır açan ve anıtsal bir buluş olması beklenir. A' Design Award Altın Ödülü kazanan bu tasarım, sanat, bilim, tasarım ve teknolojinin sınırlarına büyük fayda sağlayan ve onları ilerleten muhteşem, saygın bir projedir. Zacapa Reserva Limitada 2019 Rom Ambalaj Tasarımı yoğun arzu duyguları yaratır, tutku uyandırır, yaratıcılığı teşvik eder ve bizi cezbeder.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- forceMAJEURE was asked to bring the Reserva Limitada liquid to life through the packaging. The brown label with rich gold foil lettering complements the amber and golden hues of the liquid. The signature petate band, handwoven in special colors for this edition by local Guatemalan craftswomen, proudly wraps around the bottle. For the canister, we blended washes of colors and textures inspired by the lush Guatemalan landscape. The signature band with tasting notes and petate band are treated in gold hues.
- Dimensions & Packaging
- Bottle: 750 ml
- Tags
- #limitededition, #packaging, #packagedesign, #brownspirits, #rum, #zacapa #guatemala
- Production Technology
- This design is inspired by the smoky overtones of the limited edition liquid. Visually, the black and white vignette contrasts with gold wavy lines that crisply cuts through the smoke motif. Also featured is Zacapa’s iconic petate or woven straw band, created by local Guatemalan craftswomen.
- Design Challenge
- The biggest challenge for this project was the realization and translation of the design intent into a beautifully printed canister that brought to life all the colors, finishes, textural embossing effects, and materials we had envisioned. While the brief called for a bespoke Limited-Edition design that elevated this product above some of the Zacapa range’s core liquids, some surprise restrictions and technical difficulties along the way forced us to be extra diligent, to constantly collaborate with the client’s supply team and the printers, and to be very creative with printing techniques to achieve a pack that truly represents the beauty of the liquid story.
- Inspiration
- Inspired by Master Blender Lorena Vasquez and her art of blending, forceMAJEURE created a design capturing dimensional layers of expressive movement and colors, enhanced by luminous golden details – a visual interpretation of Lorena’s art form. Zacapa Reserva Limitada is a culmination of expertise, experimentation and artistry released only once every few years. The 2019 creation is a mixture of aged rum reserves finished in exclusive wine barrels, resulting in a unique composition of flavors.
- Team Members
- Michelle Mak-Creative Director
Kei Hayashi-Senior Designer
Linda Tseng-Production Director - Image Credits
- Image#1 Product Renderings: Mariana Escobar, forceMAJEURE Design
Image#2 Product Renderings: Mariana Escobar, forceMAJEURE Design
Image#3 Product Renderings: Mariana Escobar, forceMAJEURE Design
Image#4 Product Renderings: Mariana Escobar, forceMAJEURE Design
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