Shiwanyubingshao Төп функция: Аракы (ликёр) савыты by Zhang Zhipeng is a highly esteemed winner of the very prestigious 2020 A' Design Award Көмеш бүләге in Упаковка Дизайны Competition Category.
КөмешУпаковка· 2020
Shiwanyubingshao Төп функция: Аракы (ликёр) савыты
Client: Guangdong Shiwan Baijiu Group Co., Ltd
A' Design Award Көмеш бүләге Winner in Упаковка Category
Verified Award Winner
Verify Award Status for #100378The Design
About Shiwanyubingshao Төп функция: Аракы (ликёр) савыты
Shiwanyubingshao — кытай аракысы өчен эшләнгән савыт-ызбалык дизайны. Дизайнда төп визуаль тема буларак традицион кытай тамашасы — арыслан биюе кулланылган. Шешә пыяладан ясалган, өстенә кара үтә күренмәле сиптерелгән катлам ябылган, ә шешәнең формасы борынгы кытай шәраб савытларына нигезләнгән, алтын белән бизәкләнгән детальләр белән тәэмин ителгән. Тышкы кап кара махсус кәгазьдән ясалган һәм штамплау ысулы кулланылган. Капның өске өлешенә иллюстрацияләнгән арыслан башы урнаштырылган. Капны ачканда арыслан башының төсе күренә, бу исә эчемлек эчү актына тантаналылык хисе өсти.
The Recognition
About the A' Design Award Көмеш бүләге
Shiwanyubingshao Төп функция: Аракы (ликёр) савыты – A' Design Award Көмеш бүләге җиңүчесе, бу гадәттән тыш абруйлы танып белү, ул югары класслы, чибәр һәм тәэсирле дизайннарга бирелә. Көмеш җиңүчеләре – үз дизайнерларының искиткеч белемен, талантын һәм үткенлеген күрсәтүче бик ялтыравыклы һәм иҗади эшләр. Shiwanyubingshao Төп функция: Аракы (ликёр) савыты искиткеч, үрнәк булырлык, игътибарга лаеклы профессиональ һәм тирән яңалыклы әсәр булыр дип көтелә. A' Design Award Көмеш бүләге җиңүче бу дизайн – сәнгать, фән, дизайн һәм технология чикләрен алга җигүче файдалы, югары бәяләнгән уйлап табу. Shiwanyubingshao Төп функция: Аракы (ликёр) савыты – күпләрнең көнләшкән, теләкләрне уятучы, уңай хисләр китерүче һәм хәйранлык һәм гаҗәпләнү тудыручы иҗат җимеше.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Creative elements is given priority to with lion dance adopt green visual symbols, let consumer get attracted by the rich delicate graphics and can realize that its product features, to apply Chinese traditional elements with modern design and visual performance have different feelings, let the product itself characteristic, let the consumer in the same product can have a new choice, thus promote sales.
- Dimensions & Packaging
- The bottle has a capacity of 500ml,a height of 22.5cm,a diameter of 9cm,a front height 26.5cm,a width of 15cm and a side width of 15cm
- Tags
- Liquor,packaging design,graphic design,lion dance,Collect green,The lottery，illustration
- Production Technology
- The bottle body is designed as a black transparent bottle by glass spraying. The bottle type is made of ancient Chinese wine containers and gilded. Black special paper stamping process is used for outer packaging.
- Design Challenge
- The color belt link processing between the box and the box will be a little tedious in the post-processing, but I believe that the design comes from life, so we should add the life elements, so as to reflect the product value and attract consumers to drive sales.
- Research
- This a new design of liquor, its purpose is to better liquor culture combining with local traditional culture, the lion dance this tradition is the Chinese for thousands of years culture heritage, it has its own story always has a long history, it can let the consumer feel better experience two different culture, and promote our Chinese traditional culture, let the young consumers understand their own culture, also let the world know China.
- Inspiration
- The creative inspiration comes from Collect green, a traditional Chinese culture lion dance. In addition to the Spring Festival, it is also often performed on festive days. It explains the cultural heritage and quality pursuit of people in the era of consumption upgrading, as well as the demand for the sense of life ceremony.
- Project Duration
- The project started in November 2019 and completed the design in Shenzhen, the proofing in Shenzhen and the production in Guangzhou in December 2019
- Operation Flow
- The illustration lion head is used on the top of the box, combined with the dynamic form of lion dance and picking. The "opening the box and uncovering the head color" increases the ritual sense of drinking, and has a good interaction with consumers in the product. Through three-dimensional thinking on products, let "tradition" become a new attraction.
- Team Members
- Design director: Zhang Zhipeng, designer: Zhang Zhipeng
- Image Credits
- Zhang Zhipeng
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