Kuniichi Азык-Төлек Пакеты by Katsunari Shishido

Kuniichi Азык-Төлек Пакеты by Katsunari Shishido is a highly esteemed winner of the very prestigious 2020 A' Design Award Алтын бүләге in Упаковка Дизайны Competition Category.

АлтынУпаковка· 2020

Kuniichi Азык-Төлек Пакеты

by Katsunari Shishido

Client: Cocodoru

A' Design Award Алтын бүләге Winner in Упаковка Category

70,149

Verified Award Winner

Verify Award Status for #101229

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Kuniichi Азык-Төлек Пакеты

Традицион Япониядә сакланган ризык Tsукудани дөньяда яхшы билгеле түгел. Соя соусы нигезендә төрле диңгез продуктлары һәм җир ингредиентларын берләштергән пешкән ризык. Яңа пакетка традицион япон үрнәкләрен модернизацияләү һәм ингредиентларның үзенчәлекләрен белдерү өчен эшләнгән тугыз ярлык керә. Яңа бренд логотибы киләсе 100 ел дәвамында бу традицияне дәвам итү өмете белән эшләнгән.

The Recognition

About the A' Design Award Алтын бүләге

Kuniichi Азык-Төлек Пакеты – A' Design Award Алтын бүләге җиңүчесе, бу гаять абруйлы танып белү, ул беренче класслы, тансык һәм күренекле дизайннарга бирелә. Алтын җиңүчеләре – үз дизайнерларының талантын, зирәклеген һәм осталыгын чагылдыручы бик яңа, киң карашлы һәм ялтырап торучы иҗат җимешләре. Kuniichi Азык-Төлек Пакеты чагыштыргысыз кыйммәт китерүче бик мактаулы, тенденция билгеләүче һәм монументаль уйлап табу булыр дип көтелә. A' Design Award Алтын бүләге җиңүче бу дизайн – сәнгать, фән, дизайн һәм технология чикләрен зур файда белән киңәйтүче искиткеч һәм хөрмәтле проект. Kuniichi Азык-Төлек Пакеты көчле теләк хисләрен тудыра, дәрт уята, иҗатны рухландыра һәм безне кызыксындыра.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It is a package design of Japanese traditional food (food boiled in soy sauce) and we aimed for a package that attracted viewers' interest in order to make it easier to purchase this product. A cubic shape that can be expressed richly and enjoyed by touching people. As a result, young people and the elderly have been chosen and new developments have been brought as gifts. And before developing the package, we started by creating a new logo first. We designed a logo to launch a new brand with a new naming.
Dimensions & Packaging: Size: High 75 x Wide75 x Depth75mm / Print: CMYK(350dpi) / Color variations: 9 variations
Tags: japanese, food, package, graphic, textile, pattern, illustration, colorful
Production Technology: Designed to promote display and willingness to buy. When displaying products at stores, etc., a large number of products can be stacked, and the square design enables various display methods, so that products can be displayed freely and unified anywhere.The result was that people who saw the product show were attracted, and instead of buying one, they could buy three and six together.
Design Challenge: In order to target products to a wide range of generations, we started by creating new logos first. I designed the logo for the launch of a new brand with a new naming from the company name.
Research: We anticipated that the variety of various flavors would increase, and verified the coloring and patterns suitable for the ingredients.It can be easily identified in the current product lineup, and it can respond to future additional lineups.
Inspiration: Japanese food called Tsukudani (food boiled in soy sauce) is not popular among young people, so there was a problem that there were few opportunities to see it. So, I devised a package design that would give my interest to hands such as gifts like sweets, and it was brilliantly spread from the young generation to the elderly.
Project Duration: Started selling at department stores and shopping malls nationwide in 2019 as a new brand of a Tsukudani manufacturer in Mie, Japan.
Operation Flow: The problem was that the Japanese food Tsukudani (food boiled in soy sauce) was not very popular with younger generations. I wanted to make this Tsukudani easy for young people to touch like sweets. Thinking about purchasing as a gift or souvenir, and developing flavor variations with color and Illustration pattern combinations, young people were also hit and the set purchase was even more successful.