K11 Musea Сәүдә үзәге by K11 Musea is a highly esteemed winner of the very prestigious 2020 A' Design Award Платина бүләге in Интерьер Мәйданы һәм Күргәзмә Дизайны Competition Category.

ПлатинаИнтерьер· 2020

K11 Musea Сәүдә үзәге

by K11 Musea

Client: New World Development Company Limited

A' Design Award Платина бүләге Winner in Интерьер Category

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The Design

About K11 Musea Сәүдә үзәге

K11 Musea — Гонконгның Цим Ша Цуй яр буенда урнашкан сәүдә үзәге интерьеры. Ун катлы сәүдә һәм сәнгать комплексының гомуми мәйданы 1,1 миллион квадрат фут тәшкил итә. Аның үзәгендә Opera Theatre дип аталган 35 метр биеклегендәге атриум урнашкан, анда түшәмгә йолдызлар галактикасын хәтерләтү өчен 1800 программалаштырыла торган прожектор урнаштырылган. Эскалатор өстендәге скульптура җирле баньян агачларының терәк тамырларын искә төшерә. Өслекләр кул белән эшләнгән бронза һәм тупас буяу белән капланган. Яңгыр суы сугару өчен җыела, ә диңгез суы белән суытыла торган, майсыз һава кондиционерлау системасы энергия куллануны киметә.

The Recognition

About the A' Design Award Платина бүләге

K11 Musea Сәүдә үзәге – A' Design Award Платина бүләге җиңүчесе, бу чын мәгънәсендә искиткеч, затлы һәм гаҗәеп дизайннарга бирелә торган бик абруйлы танып белү. Платина җиңүчеләре – иҗат могҗизалары, интеллектуаль иҗатның чикләренә шаһитлек, алар үз дизайнерларының чагыштыргысыз профессионализмын һәм осталыгын күрсәтә. Бу дизайннарның чорның эстетикасын билгели торган, җәмгыять иминлегенә өлеш кертә торган һәм сәнгать, фән, дизайн һәм технология чикләрен этәрүче иң танылган әсәрләр булуы көтелә. K11 Musea Сәүдә үзәге югары осталыкның фәвкыләгадә дәрәҗәсен күрсәтә һәм үзенең файдалы һәм кыйммәтле сыйфатлары белән дөньяны һичшиксез яхшырак урынга әйләндерә. K11 Musea Сәүдә үзәге – теләкләрне уятучы, илһамландыручы, шатландыручы һәм зур шатлык тудыручы A' Design Award Платина бүләге җиңүче әсәре.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: K11 reinvigorate the mall together with 100 creative powers hailing from different disciplines and cultures, to make K11 MUSEA the Silicon Valley of Culture and inject art, architecture, design, sustainability and all forms of culture into the new consumer’s daily life.

At the core is a 35m high atrium dubbed Opera Theatre, which features hundreds of 1,800 programmable spotlights to resemble a galaxy, evoking curiosity and creativity, taking the form of a galaxy and mysterious body of stars.
Dimensions & Packaging: Total floor area is 1.1m sqft
Tags: K11, Art, K11 Musea, A galaxy of creativity, Victoria Dockside, 100 creative powers, Adrian Cheng
Production Technology: In order to create the sparkling galaxy in the Opera Theatre, we identify each light and adjusting their illumination one by one through a diverse range of lighting intensities.

The interior is cladded in handcrafted palettes of rich bronze and rustic paintwork by local artist.

The project gained LEED Gold and BEAM Plus Gold Standard. Rainwater harvesting provides full of irrigation water, while seawater cooled, oil free heating, ventilation and air con. system reduces energy consumption.
Design Challenge: The main challenge is to have everyone buy in on the new concept of cultural retail, and that they are building a manor house not a mall. Every artist, designer and architect has their own creative vision and way of working, so the curation was not exactly easy. Also, we had to bring all of them together to form one cohesive and seamless ecosystem that is more than K11 MUSEA, but also the wider Victoria Dockside.
Research: Conceived as a Silicon Valley of Culture, the design team was assembled by K11 founder Adrian Cheng and forms part of the 100 creative powers involved in shaping the dialogue in the district and sets to defy traditional concepts of retail design. K11 MUSEA is the result of an international cultural exchange, where cross discipline and cross border practices in art, craft, culture, architecture, interior design, technology gastronomy and sustainability worked in tandem.
Inspiration: Much more than just a place to shop, it celebrates culture, art and design. The inspiration was for it to be A Muse by the Sea. Meticulously positioned lights line the ceiling of the Opera Theatre, creating a galaxy of creativity. The Ball feature serves as a focal point for the viewer, whilst furthering the illusion of looking up into space. Meanwhile, the sprawling sculpture stretching over the escalator is reminiscent of the famous buttress roots from Hong Kong banyan trees.
Project Duration: K11 has spent ten years from 2009 to 2019 considering almost every detail of his bold new ten-storey retail-and-art complex, designed to appeal to brand-savvy millennial. K11 Musea is the last segment of the ambitious US2.6b Victoria Dockside cultural district on a 28 hectare site on the Tsim Sha Tsui waterfront.
Operation Flow: K11 founder Adrian Cheng reinvigorate the district together with 100 creative powers hailing from different disciplines and cultures, to make K11 Musea the Silicon Valley of Culture and inject art, architecture, design, sustainability and all forms of cultures into the new consumer daily life. People come here to be inspired and to learn.
Team Members: MasterMind: Adrian Cheng (Founder of K11 Group and Executive Vice-Chairman of New World Development)

Design Firm: K11 collaborate with AB concept, KPF, Laab & Speirs and Major
Image Credits: Edmon Leong