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Seasoning Series Design Төп функция: Тәмләткечләр өчен упаковка by Zhang Jian-Must, Jiachun Zhou and Yiting Liu

Seasoning Series Design Төп функция: Тәмләткечләр өчен упаковка by Zhang Jian-Must, Jiachun Zhou and Yiting Liu is a highly esteemed winner of the very prestigious 2020 A' Design Award Тимер бүләге in Упаковка Дизайны Competition Category.


ТимерУпаковка· 2020

Seasoning Series Design Төп функция: Тәмләткечләр өчен упаковка

by Zhang Jian-Must, Jiachun Zhou and Yiting Liu

A' Design Award Тимер бүләге Winner in Упаковка Category

9,920

Verified Award Winner

Verify Award Status for #102280

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The Design

About Seasoning Series Design Төп функция: Тәмләткечләр өчен упаковка

Китап тексте: "Тәмләткечләр Серияләре Дизайны" — соя соусы, борыч һәм горчица өчен упаковкалар җыелмасы. Соя соусы савыты каолиннан ясалган һәм үтә күренмәле глазурь белән көйдерелгән, ә капкач белән төп өлеше кабарынкы һәм чокырлы билгеләр ярдәмендә тоташтырылган. Аның бераз чокырайган өске өлеше, соусны коеп торганда, төртке бармагын табигый рәвештә урнаштырырга мөмкинлек бирә. Борыч янчыгы 135 граммлы сульфат кәгазеннән эшләнгән, зурайтылган кысу зонасы тоткыч буларак хезмәт итеп, чайкауны җиңеләйтә. Борыч янчыкның аскы өлешендә тупланып, аны ертып ачу һәм коеп чыгару гади башкарыла. Нечкә горчица янчыгы исә идарә ителгән кысу өчен PE пленкасына вакуум ысулы белән төрелгән.

The Recognition

About the A' Design Award Тимер бүләге

Seasoning Series Design Төп функция: Тәмләткечләр өчен упаковка – A' Design Award Тимер бүләге җиңүчесе, бу яхшы эшләнгән иҗат җимешләреннән көтелгән профессиональ һәм сәнәгать таләпләренә җавап бирә торган яхшы дизайннарга бирелә торган абруйлы танып белү. Тимер җиңүчеләре үз авторларының зур осталыгын, югары махсуслашуын, белгечләрчә аңлавын һәм иҗади сәләтен күрсәтә. Seasoning Series Design Төп функция: Тәмләткечләр өчен упаковка югары бәяләнгән, соклана торган һәм яратыла торган, практик һәм яңа иҗат җимеше булыр дип көтелә. A' Design Award Тимер бүләге җиңүче бу дизайн тармакның иң яхшы практикасын берләштерә һәм белем һәм талант белән бәйләнгән компетентлы техник үзлекләргә ия. Seasoning Series Design Төп функция: Тәмләткечләр өчен упаковка җентеклелеге өчен хөрмәтләнә һәм дөньяны яхшырак урынга әйләндерергә булышучы тормыш сыйфатын яхшырту өчен эшләнгән.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
As for chess seasoning pot, picking up the soy sauce bottle under the guidance of the product form, users will feel the stable soy sauce bottle like picking up chess.
As for pepper seasoning bag, we set the pinch position as a handle to make the pepper bag shake more smoothly. The pepper will be concentrated on the bottom for easy tearing and pouring out.
For mustard bag, the amount of mustard squeezed more careful and easily controlled when shaping the slender.
Dimensions & Packaging
Chess seasoning pot70 x 70 x 40
Pepper seasoning bag45 x 45 x 2
Mustard bag7 x 4 x 125
Tags
Seasoning, Soy sauce, Pepper, Mustard, Packaging
Production Technology
Kaolin is selected as the base of the soy sauce bottle, which is fired with transparent glaze. The lid and body of the bottle are stuck with concave and convex marks.
The pepper batch is made of 135g sulphate paper.
The mustard bag is vacuum packed with PE film, its product name printed by ink becomes decorative pattern, and the composite curing with PE makes the mustard have a long shelf life and corrosion resistance, which is also soft and slender for tearing and have better control of extrusion.
Design Challenge
The biggest challenge of the product is that the product must base on the user's behavior habit and perception psychology when using it, interact with the product through the guidance of the product form, so as to enlarge people's intuitive perception of it, and make the use of the behavior process more smoothly and pleasant.
Research
Firstly, we using the condiment observe the user's behavior. Then, we design the product by continuously product testing and user feedback.
For the perspective of consumers, among the products of the same price, with the prompt and guidance of product form, this product strengthens the user's perception that will have a more pleasant product experience.
The production process of product has been very perfect for mass production in commercial business. The new product form will attract partners buying, improve the evaluation of the industry.
Inspiration
Use and enlarge people's intuitive perception of products to make the process of using behavior more pleasant and smoother.
Project Duration
The project began in Guangzhou in June 2019,completed in Guangzhou in December 2019.
Operation Flow
The top of the soy sauce bottle is designed to be slightly concave and curved, with the index finger pressing naturally on the top makes pouring soy sauce more comfortable.
For pepper seasoning bag, the translucent packaging makes user want to shake it;enlarge the position of the kneading and set up a handle to make the shaking of the salt and pepper package more smoothly. The salt and pepper are concentrated on the bottom for easy tearing and pouring.
For mustard bag, the elongated shape gives us more control over the amount of mustard that we squeeze out.
Team Members
Jian Zhang
Jiachun Zhou
Yiting Liu
Image Credits
Image #1: Photographer Jiachun Zhou, 2019;
Optional Image #1, Photographer Jiachun Zhou, 2019;
Optional Image #2, Photographer Jiachun Zhou, 2019;
Optional Image #3, Photographer Jiachun Zhou, 2019;
Optional Image #4, Photographer Jiachun Zhou, 2019;

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