Hong Kong Trade Development Council авторлыгында The Multiverse Кереш коридор

Hong Kong Trade Development Council авторлыгындагы The Multiverse Кереш коридор — Чара һәм Вакыйга Дизайны ярыш категориясендә бик абруйлы 2021 A' Design Award Көмеш бүләге лауреаты.

КөмешЧара· 2021

The Multiverse Кереш коридор

автор: Hong Kong Trade Development Council

Заказчы: Hong Kong Trade Development Council

Чара категориясендә A' Design Award Көмеш бүләге лауреаты

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Сайтка керү A' Design Award'та карау Матбугат релизы Бүләк бейджигы

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Дизайн

The Multiverse Кереш коридор турында

Multiverse — Гонконгтагы сәгатьләр күргәзмәсе залы өчен эшләнгән кереш коридор. Коридор 745 квадрат метр мәйданны били һәм кунакларны фирма сәгатьләре стендларына юнәлтә. Кереш урынын көзгеле ротонда билгели. Эчтә, үзәктә, 5 метр биеклектәге көзге козырёклы ачык LED шарлавык урнашкан. Тематик капкалар дүрт зонага һәм ял бүлмәсенә алып бара. Диварлар кабат кулланыла торган алюмин каркаслардан ясалган, алар винил графика һәм көзгеле панельләр белән капланган. Абстракт концепция хыялый оста сәгать ясаучының иҗади юнәлешен чагылдыра.

Таныш

A' Design Award Көмеш бүләге турында

The Multiverse Кереш коридор – A' Design Award Көмеш бүләге җиңүчесе, бу гадәттән тыш абруйлы танып белү, ул югары класслы, чибәр һәм тәэсирле дизайннарга бирелә. Көмеш җиңүчеләре – үз дизайнерларының искиткеч белемен, талантын һәм үткенлеген күрсәтүче бик ялтыравыклы һәм иҗади эшләр. The Multiverse Кереш коридор искиткеч, үрнәк булырлык, игътибарга лаеклы профессиональ һәм тирән яңалыклы әсәр булыр дип көтелә. A' Design Award Көмеш бүләге җиңүче бу дизайн – сәнгать, фән, дизайн һәм технология чикләрен алга җигүче файдалы, югары бәяләнгән уйлап табу. The Multiverse Кереш коридор – күпләрнең көнләшкән, теләкләрне уятучы, уңай хисләр китерүче һәм хәйранлык һәм гаҗәпләнү тудыручы иҗат җимеше.

Дизайн артында

Матбугат комплекты

Дизайнер тәкъдим иткән кредитлар, команда әгъзалары һәм техник детальләр.

Уникаль үзенчәлекләр: The Salon de TE was the only hall at the Hong Kong Watch and Clock Fair to be opened to the media and public with a purpose to showcase international watch brands. The fair organiser required an introductory passageway design to evoke feelings of new discovery to participants before they journeyed to the explore various booths. An abstract concept titled The Multiverse was created to reflect an imaginary artisan watchmaker’s subconsciousness during their moments of creative focus.
Үлчәмнәр һәм упаковка: The walls were built with reusable aluminum frames cladded with vinyl graphics and mirrored panels on plywood backing. The concourse entry was a 3m high facade rotunda shape area of 64m2, with a metal spherical sculpture. Inside the 5m high x 750m2 introductory passage various openings with themed installations were created. A 5m high LED waterfall with 12m long mirrored overhang, along with two 8.5m wide x 2.5m high LED screens, and a 40m2 stage were also featured in the main carpeted space.
Тегләр: Introductory Passageway, Hong Kong, Watch, Brands, Installation, The Multiverse, Exhibition, HKTDC, Organiser, Fair
Җитештерү технологиясе: The walled structures were made with lightweight reusable aluminium systems, covered with stretched vinyl graphics. Special interactive audio and visual equipment such as the LED screens, furniture and props were hired for the project. Biodegradable carpets, bespoke mechanical device for the sand machine, acoustic panels and metallic spherical balloon sculptures were added to complete the design.
Дизайн бирелмәсе: The challenge was to find a concept the event organiser had not done before and finding a theme to stimulate the imagination of visitors with a sense of new discovery. After analysing many external themes, executing the inner universe of an artisan watchmaker mind seemed most fitting. This was how The Multiverse idea began, and a series of visceral ambient installations were developed. Our aim was to let the visitor draw to their own interpretation of what they had experienced in the space.
Тикшеренү: Our research derived from the design brief to evoke feelings of new discovery to stimulate its visitors at the introductory passageway. The design team decided to make this more challenging by exploring the subconscious journey of an artisan watchmaker mind. From this, a series of abstract spatial installations was built using visuals and sounds to reflect the serenity, inspiration and inner focused needed to make a master timepiece. Thus, our concept The Multiverse began.
Илһам: Inspiration to uplift the image of the introductory passageway design derived from the clients requirement to evoke feelings of new discovery upon its visitors. An abstract approach titled The Multiverse was developed and a series of audio and visual installations was created to reflect the intangible aspects and creative process of an artisan watchmaker mind. Each spatial experience was intended to depict the emotional response before visitors embarked to explore the branded watch booths.
Проект озынлыгы: The project duration was 3 months from initial briefing to onsite completion. It was launched on the 5th of September 2019 and ran for 5 days. Only 3 days were allowed for the move in and onsite set up. Salon de TE was located at the Hong Kong Convention and Exhibition Centre in Wan Chai.
Эш процессы: To arouse visitor curiosity, a 3m high x 64m2 mirrored rotunda entry was built at the concourse. Entering the hall, a 745m2 introductory passageway with a 5m high transparent LED waterfall with a mirror overhang is set at the centre of this space. Behind the LED waterfall, an open multi-functional space with a main stage would feature. Various portals each decorated with its own distinct ambience would lead visitors to the 4 different zones and the VIP lounge within this specialised hall.
Патентлар: Copyrights belong to Hong Kong Trade Development Council, 2019
Команда әгъзалары: Jason Cheung
Dury Chin
Eddie Chak
KK Cheung
Thomas Choi
Janet Chu
Jacob Lee
Рәсем авторлары: Hong Kong Trade Development Council