Fabrizzio Mendez авторлыгында Curridabat Ciudad Dulce Primary Function: Урынны брендлаштыру

Fabrizzio Mendez авторлыгындагы Curridabat Ciudad Dulce Primary Function: Урынны брендлаштыру — Графика, Иллюстрация һәм Визуаль Коммуникация Дизайны ярыш категориясендә бик абруйлы 2021 A' Design Award Көмеш бүләге лауреаты.

КөмешГрафика· 2021

Curridabat Ciudad Dulce Primary Function: Урынны брендлаштыру

автор: Fabrizzio Mendez

Заказчы: Kerigma

Графика категориясендә A' Design Award Көмеш бүләге лауреаты

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Curridabat Ciudad Dulce Primary Function: Урынны брендлаштыру турында

Book Text: Curridabat Ciudad Dulce — Коста-Рикадагы шәһәр өчен эшләнгән урынны брендлаштыру программасы. Бренд Ciudad Dulce, ягъни Татлы Шәһәр концепциясен яклый, ул табигатьтән илһам алып, барлык шәһәр кешеләре өчен уңай тәҗрибә тәкъдим итә. Визуаль система табигый мохиттә очрый торган кабатланучы формалардан, орнаментлардан һәм структуралардан төзелгән, аның төп элементы булып умарта оясын хәтерләтүче алтыпочмаклы орнаментлар тора. Икмәтле идентификация басма һәм цифрлы материалларга, биналарга, урамдагы билгеләргә һәм җәмәгать мебеленә кулланыла, шуңа күрә төрле аудиторияләр шәһәрне җиңел таный ала.

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A' Design Award Көмеш бүләге турында

Curridabat Ciudad Dulce Primary Function: Урынны брендлаштыру – A' Design Award Көмеш бүләге җиңүчесе, бу гадәттән тыш абруйлы танып белү, ул югары класслы, чибәр һәм тәэсирле дизайннарга бирелә. Көмеш җиңүчеләре – үз дизайнерларының искиткеч белемен, талантын һәм үткенлеген күрсәтүче бик ялтыравыклы һәм иҗади эшләр. Curridabat Ciudad Dulce Primary Function: Урынны брендлаштыру искиткеч, үрнәк булырлык, игътибарга лаеклы профессиональ һәм тирән яңалыклы әсәр булыр дип көтелә. A' Design Award Көмеш бүләге җиңүче бу дизайн – сәнгать, фән, дизайн һәм технология чикләрен алга җигүче файдалы, югары бәяләнгән уйлап табу. Curridabat Ciudad Dulce Primary Function: Урынны брендлаштыру – күпләрнең көнләшкән, теләкләрне уятучы, уңай хисләр китерүче һәм хәйранлык һәм гаҗәпләнү тудыручы иҗат җимеше.

Дизайн артында

Матбугат комплекты

Дизайнер тәкъдим иткән кредитлар, команда әгъзалары һәм техник детальләр.

Уникаль үзенчәлекләр: Just as nature uses principles to function, develop and organiztion, a city can also use these principles to create community and develop. With this idea in mind, we chose aspects of harmony, organization, and logic that can be found in nature; such as fractal geometry, symmetry, spirals, stripes, fractures, etc. In the end, we chose the patterns of nature which show a coherent and organized growth. This reflects the methodology of Curridabat Ciudad Dulce. We also decided that the brand should be flexible so that it can express the diversity of the city's audiences and activities.
Үлчәмнәр һәм упаковка: The use of circumscribed hexagon-shaped patterns of nature (as in beehives) is the axis on which the visual system is supported, which will facilitate the identification and differentiation of the brand in all graphic materials with which audiences interact.
Тегләр: Curridabat, Ciudad Dulce, Branding, Costa Rica, Place Brand, Kerigma Branding, Flexible Brands, City Brand
Җитештерү технологиясе: Once the essence of the brand is defined– which serves as the basis of the project – a divergent creative exercise is made to capture relevant ideas and visuals, which will then be tested and filtered in another convergent exercise, from which 3 different creative paths that work are defined. Finally, the most suitable one is chosen to meet the objectives of the brand. The Adobe Creative Cloud design tools were used for final realization.
Дизайн бирелмәсе: The challenge was to build a visual system that reflects a city that cares about the well-being of its inhabitants, not only humans, but also non-humans, such as pollinators (bees, butterflies and hummingbirds), as well as plants and trees, along with all other organisms, which are recognized as citizens. This new identity should reflect that the vision of development is inspired by nature, with a balance between the rational-scientific and the emotional-holistic elements. In addition, it had to be flexible enough to support the diversity of programs, projects and activities that different audiences interact with.
Тикшеренү: Several in-depth interviews were conducted with key people in the local government. We review various demographic studies of the city, as well as documentation explaining the vision of Ciudad Dulce. We carried out an audit of the graphic materials and communicative efforts that had been used; also, we analyzed aspects of the city and its people, among other things. All this to fully understand the essence of the brand. The objective was to define a brand that adequately reflected the innovative vision that the city had been successfully implementing for several years. This defined the essence of the brand, the differentiating attributes, the values, the archetype of personality of the brand and its main purpose. From here, the design of the logo and the rest of the visual system continued.
Илһам: Ciudad Dulce (Sweet City) is a methodology based on nature; its purpose is to promote a positive experience for all citizens, by seeking inspiration in nature. Thus, it is from that inspiration that this flexible brand arises; it is built from shapes in repetition, patterns, organization, and structures present in the natural environment. These can be found in something on a large scale, such as city topography, or something as small as the veins in a leaf or a fingerprint.
Проект озынлыгы: This project was developed in the city of Curridabat, in Costa Rica. It started in July 2018 and ended in April 2019. Since then, it has worked together with the local government of Curridabat to expand other derivative projects and to accompany them in the process of brand implementation.
Эш процессы: The vision of development in Curridabat Ciudad Dulce is part of the creative and generative logic of nature. This logic is reflected in everything the brand does to reach the diversity of the citizens. The hexagon patterns visible on all physical and digital graphic materials, outdoors, buildings, public furniture and more, make it easy for audiences to live the universe of the brand.
Команда әгъзалары: Fabrizzio Mendez
Yesenia Salazar
Carolina Carrillo
Jeisson Sibaja
Gabriel Jimenez
Beatriz Aguilar
Рәсем авторлары: All photographs by Fabrizzio Mendez