Tongrentang Zhima Health Сәүдә интерьеры дизайны by Yong Wong

Tongrentang Zhima Health Сәүдә интерьеры дизайны by Yong Wong is a highly esteemed winner of the very prestigious 2021 A' Design Award Алтын бүләге in Интерьер Мәйданы һәм Күргәзмә Дизайны Competition Category.

АлтынИнтерьер· 2021

Tongrentang Zhima Health Сәүдә интерьеры дизайны

by Yong Wong

Client: Beijing Tongrentang Health

A' Design Award Алтын бүләге Winner in Интерьер Category

20,590

Verified Award Winner

Verify Award Status for #108738

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Tongrentang Zhima Health Сәүдә интерьеры дизайны

Tongrentang Zhima Health — Пекинда урнашкан тәҗрибә кибете. Кибет өч катта 5000 квадрат метр мәйданны били. Азык-төлек өстәмәләре, туклыклы ризыклар һәм сәламәтлек технологияләрен үз эченә алган сәламәтлек саклау продуктлары бер урында тәкъдим ителә. Интерьерда каты агач һәм җиз кебек контраст материалларның зур мәйданнары кулланылган. Беренче каттан югарыга таба дүрт тема тәкъдим ителә: сораштыру, ризык, савыгу һәм дәвалау. Кибет шулай ук клиентлар өчен уңайлы социаль мәйдан булып та хезмәт итә.

The Recognition

About the A' Design Award Алтын бүләге

Tongrentang Zhima Health Сәүдә интерьеры дизайны – A' Design Award Алтын бүләге җиңүчесе, бу гаять абруйлы танып белү, ул беренче класслы, тансык һәм күренекле дизайннарга бирелә. Алтын җиңүчеләре – үз дизайнерларының талантын, зирәклеген һәм осталыгын чагылдыручы бик яңа, киң карашлы һәм ялтырап торучы иҗат җимешләре. Tongrentang Zhima Health Сәүдә интерьеры дизайны чагыштыргысыз кыйммәт китерүче бик мактаулы, тенденция билгеләүче һәм монументаль уйлап табу булыр дип көтелә. A' Design Award Алтын бүләге җиңүче бу дизайн – сәнгать, фән, дизайн һәм технология чикләрен зур файда белән киңәйтүче искиткеч һәм хөрмәтле проект. Tongrentang Zhima Health Сәүдә интерьеры дизайны көчле теләк хисләрен тудыра, дәрт уята, иҗатны рухландыра һәм безне кызыксындыра.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Zhima Health concept store provides dietary supplements, nourishing & health food and even health care products that incorporate health tech, enabling customers to enjoy one-stop and immersive shopping experience. Besides, it also doubles as a new and comfortable social space for customers.
Following the concepts of high quality, sense of participation and personal shopping experience, the brand-new retail model aims to meet the demands of consumption upgrade and improve the quality of customers’ lives rather than overturn the traditional retail style.
Dimensions & Packaging: 5000 square meters, 3 floors
Tags: Tongrentang, Wu Xiang, In View, Zhima, experience store, experience shop, Pharmacy store
Production Technology: The designer Yong Wong has applied a large area of contrasting materials as solid wood and brass in the store.
Design Challenge: The first breakthrough lies in the initial investigation on retail industry and the final set of trade form. Secondly, the brand tried to find some well-known foreign design teams. However, because the foreign designers did not really understand the business model and accurate needs of the well-established domestic brands, they eventually failed to give a design plan. Later, when our team completed the overall design plan, many of the product lines that we are seeing now were developed backward from space design, and Tongrentang's almost perfect endorsement allowed this backward process to be realized.
Research: Probably in 2014, Tongrentang seems to have encountered bottleneck. The selling form relying on traditional stores urgently needs to be changed, so the brand proposed a strategic transformation from products to services at that time.
After proposing the transformation, Tongrentang and we began field investigations at home and abroad. From retail to hotel and other formats, we have experienced almost every brand new store. And finally we focused on the trade form of hotel brand. So, the idea of creating an immersive experience space comes out.
Inspiration: After proposing the transformation, Tongrentang and we began field investigations at home and abroad. From retail to hotel and other formats, we have experienced almost every brand new store. And finally we focused on the trade form of hotel brand. So, the idea of creating an immersive experience space comes out.
Project Duration: This project started in May 2019 and finished in December 2019 in Beijing.
Operation Flow: From retail to hotel and other formats, we have experienced almost every brand new store. And finally we focused on the trade form of hotel brand. So, the idea of creating an immersive experience space comes out.
Later, when our team completed the overall design plan, many of the product lines that we are seeing now were developed backward from space design, and Tongrentang's almost perfect endorsement allowed this backward process to be realized.
Team Members: Yong Wong, Wei Tan, Chenxu Zhu, Guiying Zhang, Zhiyong Jia, Yue Yu.
Image Credits: Beijing Wuxiang Space Architecture Design