Who's That Eating Поп-ап Рәсемле Китап by Keitaro Sugihara

Who's That Eating Поп-ап Рәсемле Китап by Keitaro Sugihara is a highly esteemed winner of the very prestigious 2021 A' Design Award Алтын бүләге in Графика, Иллюстрация һәм Визуаль Коммуникация Дизайны Competition Category.

АлтынГрафика· 2021

Who's That Eating Поп-ап Рәсемле Китап

by Keitaro Sugihara

Client: Keitaro Sugihara

A' Design Award Алтын бүләге Winner in Графика Category

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Colors

The Design

About Who's That Eating Поп-ап Рәсемле Китап

Бу интерактив поп-ап китапта җиде хайванның үзләренең яраткан ашамлыкларын ашавы күрсәтелә, һәрберсенең үзенчәлекле ашау стилен чагылдыручы 3D күтәрелүче бөкләнеше бар. Һәр поп-ап элемент бер биттән кисеп ясалган һәм икенче таяныч бит һәр авызның эчке өлешен күрсәтеп, структур нык булуын тәэмин итә. Бу гади дизайн кәгазь коллаж иллюстрацияләре белән берлектә һәр хайванны җанландыра. Текстта япон ономатопоэясе аша ашау тавышлары кертелгән, бу укучыны хайваннар чәйнәгәндә битләрне ачып-ябарга өндәй.

The Recognition

About the A' Design Award Алтын бүләге

Who's That Eating Поп-ап Рәсемле Китап – A' Design Award Алтын бүләге җиңүчесе, бу гаять абруйлы танып белү, ул беренче класслы, тансык һәм күренекле дизайннарга бирелә. Алтын җиңүчеләре – үз дизайнерларының талантын, зирәклеген һәм осталыгын чагылдыручы бик яңа, киң карашлы һәм ялтырап торучы иҗат җимешләре. Who's That Eating Поп-ап Рәсемле Китап чагыштыргысыз кыйммәт китерүче бик мактаулы, тенденция билгеләүче һәм монументаль уйлап табу булыр дип көтелә. A' Design Award Алтын бүләге җиңүче бу дизайн – сәнгать, фән, дизайн һәм технология чикләрен зур файда белән киңәйтүче искиткеч һәм хөрмәтле проект. Who's That Eating Поп-ап Рәсемле Китап көчле теләк хисләрен тудыра, дәрт уята, иҗатны рухландыра һәм безне кызыксындыра.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This interactive pop-up book features seven different animals enjoying a snack, each with their own unique 3D pop up fold showcasing their eating style. Each pop up was designed with just a single page cut out. This simple design, combined with paper collage illustrations, brings life to each animal as they jump out from the page. The text includes eating sounds via Japanese onomatopoeia, encouraging the reader to open and close the pages as the animals munch away.
Dimensions & Packaging: 180 mm x 195 mm x 25 mm
Tags: Picturebook, Childrenbook, Popupbook, Bookdesign, graphicdesign,
Production Technology: Traditionally, pop up books are created by pasting folded paper onto a bound page. With a younger audience in mind, I closely considered book durability in my design process. I challenged myself to design each pop up using a single cut and folded page, laminated against a printed backing page that reveals the inside of each mouth. If the page happens to tear, this design makes it easy to repair.

Each illustration was hand collaged with various materials and papers to create my own textures and colors.
Design Challenge: The biggest challenge in this project was to design seven distinct pop ups that accurately depict each animal’s unique eating motion.
Research: For research, I looked at several pop up books for inspiration. I was curious about their approaches to book production and storytelling. I found that there are many complex pop up books right now, and I wanted to counter that by making something simple and durable, yet effective and interesting.

Prototypes were tested by a dedicated quality control specialist, my young son Ito.
Inspiration: After experimenting with paper to make a simple pop up, I found that the pop up moved as I opened and closed the folded paper. This motion reminded me of an animal eating, which inspired me to create a picture book.
Project Duration: The project started in December 2014 in Tokyo and finished in December 2019 in Tokyo. Published in May 2020.
Operation Flow: For each spread, the reader is greeted with a different snack and an animal's hand. Who's that eating? To reveal the animal pop up, the page is extended out from the center. The alternative was to flip to a new page, but I aimed to keep each prompt contained. This design ensures a smooth flow from question to answer.
Team Members: Publisher : TOKYO SHOTEN Ltd.