Tanaka 1789 X Chartier Sake Blend 001 Primary Function: Сакэ шешәсе өчен төргәк by Laurent Hainaut is a highly esteemed winner of the very prestigious 2021 A' Design Award Көмеш бүләге in Упаковка Дизайны Competition Category.
КөмешУпаковка· 2021
Tanaka 1789 X Chartier Sake Blend 001 Primary Function: Сакэ шешәсе өчен төргәк
Client: Tanaka 1789 X Chartier
A' Design Award Көмеш бүләге Winner in Упаковка Category
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- Verified Award Winner
- Verify Award Status for #112010
The Design
About Tanaka 1789 X Chartier Sake Blend 001 Primary Function: Сакэ шешәсе өчен төргәк
Tanaka 1789 X Chartier Sake Blend 001 – сакэ кушылмалары сериясе өчен төргәк. Этикеткада кара өстендә кара челтәр бизәге урнаштырылган, ул Эдо чорының Кура архитектурасы үрнәге булган Tanaka заводы диварларыннан илһам алынган. Челтәр шешә тирәли лак белән басылган һәм алты почмаклар сериясенә тезелгән, бу хуш ислылык фәненең символы. Кара һәм ак төсләр кулланылган, чөнки ике бренд та бу төсләрне куллана, ә кара шешәләр премиум сакэ өчен билгеләнгән. Ике исем уртак A хәрефе аша тәре формасында берләштерелгән.
The Recognition
About the A' Design Award Көмеш бүләге
Tanaka 1789 X Chartier Sake Blend 001 Primary Function: Сакэ шешәсе өчен төргәк – A' Design Award Көмеш бүләге җиңүчесе, бу гадәттән тыш абруйлы танып белү, ул югары класслы, чибәр һәм тәэсирле дизайннарга бирелә. Көмеш җиңүчеләре – үз дизайнерларының искиткеч белемен, талантын һәм үткенлеген күрсәтүче бик ялтыравыклы һәм иҗади эшләр. Tanaka 1789 X Chartier Sake Blend 001 Primary Function: Сакэ шешәсе өчен төргәк искиткеч, үрнәк булырлык, игътибарга лаеклы профессиональ һәм тирән яңалыклы әсәр булыр дип көтелә. A' Design Award Көмеш бүләге җиңүче бу дизайн – сәнгать, фән, дизайн һәм технология чикләрен алга җигүче файдалы, югары бәяләнгән уйлап табу. Tanaka 1789 X Chartier Sake Blend 001 Primary Function: Сакэ шешәсе өчен төргәк – күпләрнең көнләшкән, теләкләрне уятучы, уңай хисләр китерүче һәм хәйранлык һәм гаҗәпләнү тудыручы иҗат җимеше.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- forceMAJEURE worked closely with Chartier to craft a unique design for this innovative series of blends. Inspired by the distinctive architecture of the Tanaka Brewery, the black on black grid pattern in the background of the label invokes the beautiful brewery walls, an embodiment of the unique characteristics of the Edo period’s Kura architecture. Printed as varnishes around the bottle, the grid pattern is sequenced to create a series of hexagons, a key symbol of Chartier’s aromatic science. From the tile grid pattern and hexagon, we saw that both Tanaka 1789 and Chartier featured black and white prominently in their own branding. The minimalism, elegance and luxury of black and white match the quality of the product: in traditional sake packaging, black bottles are reserved for the most premium Sakes. To illustrate the “best of” in the brand’s identity, we combined Tanaka and Chartier together in a cross pattern to create a strong logo lockup—using a common A to bring the two words together.
- Production Technology
- forceMAJEURE knew from the brief that the design needed to be modern, simple and sophisticated. The detail needed to be expressed to show two rich cultures merging into one. The designers were all inspired by the pattern of the traditional brewery’s wall, and the hexagon that is a part of Francois Chartier’s brand. The design selected for the label was a beautiful blending of the two, and we extensively researched the paper stock to use for the label that would be the perfect grain and texture to seamlessly match the color and texture of the bottle. In order to work with a more limited production run, we needed to find the right suppliers to coordinate with the bottlers and other suppliers to bring all of the elements needed for the production together on time.
- Inspiration
- Inspired by the distinctive architecture of the Tanaka Brewery, the black on black grid pattern in the background of the label invokes the beautiful brewery walls, an embodiment of the unique characteristics of the Edo period’s Kura architecture. Printed as varnishes around the bottle, the grid pattern is sequenced to create a series of hexagons, a key symbol of Chartier’s aromatic science and expertise.
- Team Members
- Michelle Mak, Creative Director
Kei Hayashi, Senior Designer
Linda Tseng, Production Director
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