Spiderweb Төп Визуаль by Mateus Morgan de Aguiar

Spiderweb Төп Визуаль by Mateus Morgan de Aguiar is a highly esteemed winner of the very prestigious 2021 A' Design Award Алтын бүләге in Компьютер Графикасы, 3D Моделләштерү, Текстуралау һәм Рендеринг Дизайны Competition Category.

АлтынКомпьютер Графикасы· 2021

Spiderweb Төп Визуаль

by Mateus Morgan de Aguiar

Client: Morgan Studio

A' Design Award Алтын бүләге Winner in Компьютер Графикасы Category

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Verified Award Winner
Verify Award Status for #115823

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Spiderweb Төп Визуаль

Төп идея продуктка бөтен игътибарны җәлеп итә торган әйбер булдыру, мөмкин кадәр аз элементлар куллану һәм бер үк вакытта максатчан халык белән ниндидер бәйләнеш булдыру. Веб элемент шулай ук аяк киемен тотуны һәм аның кыргый табигатен күрсәтә, продуктка персонализация китерә. Кәеф шулай ук аяк киеменең асылында булган технологияне дә тарата, һәм үрмәкүч веб элементы белән килгән мистик телнең бер чималы, ул шулай ук аяк киемен тотуны күрсәтә.

The Recognition

About the A' Design Award Алтын бүләге

Spiderweb Төп Визуаль – A' Design Award Алтын бүләге җиңүчесе, бу гаять абруйлы танып белү, ул беренче класслы, тансык һәм күренекле дизайннарга бирелә. Алтын җиңүчеләре – үз дизайнерларының талантын, зирәклеген һәм осталыгын чагылдыручы бик яңа, киң карашлы һәм ялтырап торучы иҗат җимешләре. Spiderweb Төп Визуаль чагыштыргысыз кыйммәт китерүче бик мактаулы, тенденция билгеләүче һәм монументаль уйлап табу булыр дип көтелә. A' Design Award Алтын бүләге җиңүче бу дизайн – сәнгать, фән, дизайн һәм технология чикләрен зур файда белән киңәйтүче искиткеч һәм хөрмәтле проект. Spiderweb Төп Визуаль көчле теләк хисләрен тудыра, дәрт уята, иҗатны рухландыра һәм безне кызыксындыра.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The idea is to bring the product a personification of wildness, connecting the shoe direct to the customers life style. The mood also transmits technology, present on the shoe essence and a pinch of a mystical language that comes with the spider web element that also represents the shoesole grip. Everything made in 3D without scans.
Dimensions & Packaging: Width 5000px x Height 3488px 300dpi
Tags: 3d boot, 3d shoe, shoe render, boot render, 3d product, 3d render, shoe modelling, product visualization
Production Technology: The boot was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software 3ds Max. All the textures made using leather texture and some photoshop brushes. Vray was used for rendering. Nothing on the scene was scanned or photoscaned.
Design Challenge: The hardest part was about the concept and thinking about something something never seen before on a so enormous market. Another complicated part was getting some real nice balance between something beautiful and real at same time.
Research: The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art.
Inspiration: The inspiration of the mood and elements comes from the nature, connecting the image directly with the customers life style. To show the grip of the shoe, the spiderweb, that is a wild element also was used.
Project Duration: I started doing the piece on setember 21 and it took about 1 month, ending on October 21.
Operation Flow: The key visual was used on online and offline media such product folder, box, and video. The main focus was to attract attention to the product, bringing in the composition elements that generate the necessary sensations without the need for explanatory texts. Competitors often use images without a strong visual appeal, so the product, especially in the online market, goes unnoticed. The excess of texts works negatively in most of these cases, underestimating the viewer's intellect.
Team Members: Mateus Morgan
Caique Fernando