Көмеш Графика · 2021
Moneta Бренд Идентификациясе
by Kyle Mani
- A' Design Award Көмеш бүләге 2021 in Графика
- CLIENT: Moneta Intel
- Estimated Number of Design Views: 35,601
- Verification code 0F95F64160 · Verify this award
Colors
About Moneta Бренд Идентификациясе
OWDT динамик һәм техник яктан үз эченә алучы булган сыгылмалы идентификация системасын төзү өчен ялланды. Без Moneta кулланган технологияләрне бренд билгесендә күрсәтүне төп максат итеп куйдык. Дизайн брендның геолокация үзенчәлекләре һәм мәгълүмат төре визуальләре арасындагы балансны саклау проблемасын оста җиңде. Moneta брендының идентификациясе хәзер үзенең югары техник аудиториясен дөньяның иң динамик геолокация технологиясенә ачык алып бара.
About the A' Design Award Көмеш бүләге
Moneta Бренд Идентификациясе – A' Design Award Көмеш бүләге җиңүчесе, бу гадәттән тыш абруйлы танып белү, ул югары класслы, чибәр һәм тәэсирле дизайннарга бирелә. Көмеш җиңүчеләре – үз дизайнерларының искиткеч белемен, талантын һәм үткенлеген күрсәтүче бик ялтыравыклы һәм иҗади эшләр. Moneta Бренд Идентификациясе искиткеч, үрнәк булырлык, игътибарга лаеклы профессиональ һәм тирән яңалыклы әсәр булыр дип көтелә. A' Design Award Көмеш бүләге җиңүче бу дизайн – сәнгать, фән, дизайн һәм технология чикләрен алга җигүче файдалы, югары бәяләнгән уйлап табу. Moneta Бренд Идентификациясе – күпләрнең көнләшкән, теләкләрне уятучы, уңай хисләр китерүче һәм хәйранлык һәм гаҗәпләнү тудыручы иҗат җимеше.
Press Kit
- Unique Properties
- OWDT was hired to design a flexible identity system that was dynamic and technically inclusive. The project also encompassed brand strategy, positioning, messaging, and digital design. OWDT planned and developed a complete brand architecture and supporting assets.
- Dimensions & Packaging
- This is a mobile application in addition to a web application component. There is no dimension or packaging specification associated with this product.
- Tags
- branding, web design, identity design, logo design
- Production Technology
- There is a patented process used by Moneta resulting in high-resolution geopositioning. Our technology has helped a multitude of organizations; from asset tracking for heavy industries to contact tracing to fight internal epidemics. The technology uses 3 data sets collected from 3 sources to accurately Geoposition the user, Bluthouth, Triangular Geolocation technology, and Geohashing. Combining the above with Geofencing, we can always eliminate bad data as well as bad actors to provide high-res geopositioning data.
- Design Challenge
- In order to tackle the creative changes for the branding process, we needed to establish a dynamic structure for the brandmark that can showcase a simple and yet connected design to the concept. We used M as the hallmark for the brand and as the brandmark and used the various technologies used in the application to shape the letter M. Then we animated and created a rotational structure for the M to pass along the message.
- Research
- Most geopositioning products only use one aspect of geopositioning of the device in order to determine the location of the device. While this system works to a certain degree, it lacs the accuracy that is needed in a certain context such as contact tracing where the distance has to be calculated to a few meters. By combining various radio signal data collection and proper calculation algorithms, we were able to resolve one of the most difficult geopositioning challenges of our time.
- Inspiration
- We made it our purpose to highlight the technologies used by Moneta in the brand mark. The design gracefully overcame the challenge of balancing the brand's Geopositioning characteristics and data type visuals. Moneta's brand identity now clearly leads its highly technical audience to the world's most dynamic Geopositioning technology.
- Project Duration
- 6 months, Houston, Texas, USA
- Operation Flow
- Moneta's brand identity leads the technical audience to Geopositioning technology.
- Patents
- Patent Pending
- Image Credits
- Patent Pending
