Бронза Реклама · 2024
Love Art Кампания
- A' Design Award Бронза бүләге 2024 in Реклама
- CLIENT: Dahlstedt Holding SL
- Estimated Number of Design Views: 81,362
- Verification code 5A9EA57FB5 · Verify this award
Colors
About Love Art Кампания
Үзенең беренче кампаниясендә Winghook көчле һәм сәнгатьле тырышлыкка керешә, максаты - зур яңгыраш тудыру. Санлы эшкәртүнең һәм сәнгатьле яңадан тәфсирләүнең җентекле кушылмасын кулланып, Winghook сәнгать тарихының танылган шедеврларын үз хикәясенә кертә. Оста манипуляция аша кампания карап торучыларны дөреслек һәм детальләргә игътибар белән туры килмәүчелекләрне аерырга чакыра. Таныш классиканы инновацион элементлар белән кушып, Winghook тәэмилләүгә генә түгел, ә шулай ук сәнгать хәзинәләренең бөтенлеген саклаудагы үз осталыгын раслый.
About the A' Design Award Бронза бүләге
Love Art Кампания – A' Design Award Бронза бүләге җиңүчесе, бу иҗат, зирәклек һәм үткенлек белән аерылып торган күренекле дизайннарга бирелә торган бик абруйлы танып белү. Бронза җиңүчеләре – үз дизайнерларының киң тәҗрибәсен, фантазиясен һәм тапкырлыгын раслаучы бик остаз һәм искиткеч иҗади артефактлар. Love Art Кампания югары бәяләнгән, соклана торган һәм яратыла торган, игътибарга лаеклы профессиональ һәм яңа әйбер булыр дип көтелә. A' Design Award Бронза бүләге җиңүче бу дизайн сәнгатьтә, фәндә, дизайнда һәм технологиядә иң яхшы практиканы үз эченә ала һәм детальләргә игътибарлылыгы белән искиткеч. Love Art Кампания ихтыяҗларны искиткеч канәгатьләндерә, теләкләргә кагыла, хисләрне сокландыра һәм кызыксынуны җәлеп итә.
Press Kit
- Unique Properties
- For the first campaign of Winghook, it was needed a bold and artistic approach to make a statement. Winghhok has a Swedish design DNA, and is neither a nail, nor a screw. It’s better than all of those old fashioned things, and it holds your art on the wall in a fast, clean, easy-to-install, and safe way. By using famous paintings of Art History in a new, surprising way, it's clear that, if things are not in their right place, you will notice in a minute.
- Dimensions & Packaging
- Posters: 480 X 640 mm
Magazine: 200 X 280 mm - Tags
- Art, Creative, Museum, Paintings
- Production Technology
- More then 400+ hours of digital treatment and manipulation work over Procreate, Blender, Photoshop, and Illustrator. Almost 10 Giga bytes of data for each project, including ultra-high resolution images of the original files (up to 600 Megapixels).
Each painting had a sketch over it before we ímplement the final digital manipulations, so we could take càre over the color and líght aspects of the original, using the tools of the software. The final "new" paintings also took into consíderation what elements were erased or moved on the scene, and in some cases we even needed to change the whole painting lightening, shadowing, and physics. - Design Challenge
- By digitally editing some masterpieces, replacing elements, rearranging known visuals, or simply taking off the scene other parts, we created whole new paintings, full of meanings, that relate directly to the usage and the efficiency of the product. Now, your challenge is to find out whats is missing or different on all of those images. Can you do that? If you really love art, you can.
- Research
- For the first campaign of Winghook, we needed to be bold and make a statement. Winghhok has a Swedish design DNA, and is neither a nail, nor a screw. It’s better than all of those old fashioned things, and it holds your art on the wall in a fast, clean, easy-to-install, and safe way. So, by using famous paintings of Art History in a new, surprising way, we make clear that, if things are not in their right place, you will notice in a minute.
Paintings names:
Las meninas, Diego Velazquez (public domain);
Nude Maja, Francisco Goya (public domain);
Painter’s Mother, James Whistler (public domain);
Composition 2, Piet Mondrian (public domain);
A Bigger Splash, David Hockney (Gerety);
Soup Cans, Andy Warhol (MoMA);
baking the Bread, Anders Zorn (public domain). - Inspiration
- By digitally editing some masterpieces, replacing elements, rearranging known visuals, or simply taking off the scene other parts, it was created whole new paintings, full of meanings, that relate directly to the usage and the efficiency of the product.
- Project Duration
- The project started in Dec 2021 in Stockholm SUE and it’s still running.
- Image Credits
- Image #1 to #5: Creator Daniel da Hora, Display Images, 2024.
