Alienergy Electrolyte Water Эчемлек Ярлыгы by Genki Forest

Alienergy Electrolyte Water Эчемлек Ярлыгы by Genki Forest is a highly esteemed winner of the very prestigious 2021 A' Design Award Бронза бүләге in Упаковка Дизайны Competition Category.

БронзаУпаковка· 2021

Alienergy Electrolyte Water Эчемлек Ярлыгы

by Genki Forest

Client: Genki Forest (Beijing) Food Technology Group Co., Ltd.

A' Design Award Бронза бүләге Winner in Упаковка Category

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Verified Award Winner

Verify Award Status for #119775

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Colors

The Design

About Alienergy Electrolyte Water Эчемлек Ярлыгы

Alienergy Electrolyte Water — шикәрсез һәм калориясез функциональ эчемлек өчен ярлык дизайны. Шешә, төз кисемле чиста ситлары белән, заманча һәм спорт рухындагы кыяфәт бирә. Ярлык эчендәге ачык сыекчаны күрсәтүче ярым үтә күренмәле материалдан эшләнгән һәм эчемлекнең дымландыру үзенчәлеген белдерә. Кин негатив мәйданнар һәм чикләнгән төс палитрасы минималистик һәм саф концепцияне чагылдыра. Ярлык материалы — ПВХ урынына кулланыла торган, эшкәртелә алучы OPS материалы. Эчемлекнең үзендә ясалма буяу матдәләре юк.

The Recognition

About the A' Design Award Бронза бүләге

Alienergy Electrolyte Water Эчемлек Ярлыгы – A' Design Award Бронза бүләге җиңүчесе, бу иҗат, зирәклек һәм үткенлек белән аерылып торган күренекле дизайннарга бирелә торган бик абруйлы танып белү. Бронза җиңүчеләре – үз дизайнерларының киң тәҗрибәсен, фантазиясен һәм тапкырлыгын раслаучы бик остаз һәм искиткеч иҗади артефактлар. Alienergy Electrolyte Water Эчемлек Ярлыгы югары бәяләнгән, соклана торган һәм яратыла торган, игътибарга лаеклы профессиональ һәм яңа әйбер булыр дип көтелә. A' Design Award Бронза бүләге җиңүче бу дизайн сәнгатьтә, фәндә, дизайнда һәм технологиядә иң яхшы практиканы үз эченә ала һәм детальләргә игътибарлылыгы белән искиткеч. Alienergy Electrolyte Water Эчемлек Ярлыгы ихтыяҗларны искиткеч канәгатьләндерә, теләкләргә кагыла, хисләрне сокландыра һәм кызыксынуны җәлеп итә.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Alienergy is a brand that focuses on functional beverages, aiming to serve the need of the ever growing health-conscious population. Unlike the current designs on the market, the Electrolyte Water is designed upon the minimalist philosophy to demonstrate its product concept of healthy, pure, and reviving. Combined with the sugar free, calorie free formula, and clear water body, the customers can be hydrated and refreshed with zero pressure or health concerns.
Dimensions & Packaging: Width 65mm x Depth 65mm x Height 185mm
Tags: Branding, Packaging, bottle, 3D, water
Production Technology: The label is designed with semi transparent material showcasing the ultra hydrating and near water features of the electrolyte water. And the material we chose is OPS, a sustainable substitute for PVC. It can not only be recycled for further use, but can also be burned for fuel even after printing. The burning process won't emit any toxic gas, therefore no pollution created.
Design Challenge: The label design is minimalistic with an abundance of negative space, thus the packaging material is crucial to the final product to convey our design philosophy. How to achieve the semi-transparent effect that showcasing the ultra-hydrating and water features of the electrolyte water is our main challenge during the printing process. Our designer worked together with the factory on location to fine tune the oil percentage of the colors, after numerous tries the final product can show the body and movement of our electrolyte water under the packaging in a subtle way.
Research: In the current market especially after the pandemic, the trend of health consciousness is rising. We wanted to create a revolutionary product that meets this demand. We conducted surveys both online and offline for the importance of sugar free and the preference of aesthetics in designs after the preliminary stage. Each question were designed to test out our design or unique product features against real competitors in the market side by side, thus be more grounded in our analysis and results. We have more confidence to have science back up our product and packaging design.
Inspiration: Since the primary function of the Alienergy Electrolyte Water is to refresh and hydrate, the inspiration of the visual design is water. The straight clean-cut bottle shape, the semi-transparent body print material, and the negative space proportion all serve to compose a modern, sporty, and fresh design.
Project Duration: The project started in June,2020 and completed on November 2020. The design was completed in Beijing, China. The production location is Shanghai, China.
Operation Flow: Most functional beverages on shelves today are colorful because they use food colorings for eye catching effects. Our product however, is proudly clear in color with zero food coloring, building more trust in the health conscious customers, more importantly, gives all consumers a refreshing and fruitful hydration experience with no sugar or calorie pressure.
Patents: Label Patent:202030514752.6 , 2020, China.
Team Members: Creative Direction: Renkun Zhang
Logo type design： Gang Wang
Jiaqi Liu
Logo mark design: Xiaolan Xiao
Packaging design: Xiaolan Xiao
Rui Yang
Prepress: Rui Yang
Image Credits: Creator: Gang Wang