Have A Good Tea Чәй Ябулмасы by Toshiki Okada

Have A Good Tea Чәй Ябулмасы by Toshiki Okada is a highly esteemed winner of the very prestigious 2021 A' Design Award Бронза бүләге in Упаковка Дизайны Competition Category.

БронзаУпаковка· 2021

Have A Good Tea Чәй Ябулмасы

by Toshiki Okada

Client: Zikkichi Co.,Ltd.

A' Design Award Бронза бүләге Winner in Упаковка Category

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Verified Award Winner

Verify Award Status for #119804

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Colors

The Design

About Have A Good Tea Чәй Ябулмасы

Have A Good Tea — Кавагоэ тарихи шәһәрендә җитештерелгән япон тәмле чәе өчен ябулма дизайны. Тартмада, сакура чәчәк ату сезоны өчен әзерләнгән, сакура чәчәкләре һәм төнге сакура чәчәкләре тәме белән чәй урнашкан. Кулдан ясалган акварель рәсемләр җирле ландшафтны сурәтли, ә логотип урыны фон рәсеменнән аерылып торсын өчен рельефлы итеп эшләнгән. Тартма кулай тотылырлык итеп ясалган, эретеп эшкәртелә алучы, ялтырамаган югары сыйфатлы кәгазьдән хәзерләнгән һәм эретеп эшкәртү өчен җиңел генә аерым кисәкләргә бүленә ала. Дизайн максаты — чәй культурасын яшь буынга якынайту һәм таныштыру.

The Recognition

About the A' Design Award Бронза бүләге

Have A Good Tea Чәй Ябулмасы – A' Design Award Бронза бүләге җиңүчесе, бу иҗат, зирәклек һәм үткенлек белән аерылып торган күренекле дизайннарга бирелә торган бик абруйлы танып белү. Бронза җиңүчеләре – үз дизайнерларының киң тәҗрибәсен, фантазиясен һәм тапкырлыгын раслаучы бик остаз һәм искиткеч иҗади артефактлар. Have A Good Tea Чәй Ябулмасы югары бәяләнгән, соклана торган һәм яратыла торган, игътибарга лаеклы профессиональ һәм яңа әйбер булыр дип көтелә. A' Design Award Бронза бүләге җиңүче бу дизайн сәнгатьтә, фәндә, дизайнда һәм технологиядә иң яхшы практиканы үз эченә ала һәм детальләргә игътибарлылыгы белән искиткеч. Have A Good Tea Чәй Ябулмасы ихтыяҗларны искиткеч канәгатьләндерә, теләкләргә кагыла, хисләрне сокландыра һәм кызыксынуны җәлеп итә.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In Japan, there is a custom of Hanami (cherry blossom viewing) during the cherry blossom season. This tea was created to enjoy the season of Hanami with its fragrance and taste. To complement the cherry blossom and night cherry blossom flavors, the package was created with a landscape.
By adding hand-drawn watercolors to the simple yet intricately arranged artwork, the result is a design that mixes a modern and traditional feel.
Dimensions & Packaging: (W)85mm x (D)20mm x (H)150mm
Tags: Tea, Herb tea, cherry blossoms, japanese tea, Japanese food, Package design
Production Technology: To express the freshness and fragility of cherry blossoms, an original hand-drawn watercolor painting was used.
The product logo area is embossed to differentiate its outline from the background illustration.
The box is easy to hold in your hand and is made of recyclable, non-glossy high-quality paper.
Design Challenge: The difficult part of this design was to combine a traditional yet new design to convey the tea culture and history to a new generation. The illustration is based on an actual landscape, and the new design is simple, visually expressing the old and new, aroma and taste.
Research: This product originated in the historic city of Kawagoe, with the aim of passing on the culture of enjoying tea time to the younger generation, as the consumption of tea at home is declining across the country. As an entry model for tea culture for the generation that does not have the habit of enjoying tea at home, we created a familiar flavored tea with added sweetness and aroma, and incorporated it into a gorgeous design that is easy to pick up.
Inspiration: Kawagoe is a historical city in Japan, with cherry blossoms in full bloom and wonderful scenery using tea and herbs as ingredients.
The package was created with that scenery and the domestic tea leaves used as ingredients as inspiration for the seasonal scents of cherry blossom leaves, herbs, and fruits. The aim is to bring the taste, aroma, and scenery into one product.
Project Duration: This project started in october 2018 in Kawagoe and finished in February 2019.
Operation Flow: The package is made of eco-friendly high quality paper and can be easily disassembled and recycled. The gorgeous seasonal design is eye-catching and popular as a gift.
Team Members: Brand Manager:Masahito Nunome
Illustrator:Tomomi Osawa
Image Credits: All Image: Photographer Nozomi Suzuki / Illsutrator Tomomi Osawa / Graphic designer and Art director Toshiki Okada