Three States of Home Gazing Киңәйтелгән чынбарлык кушымтасы by Hsin-Chien Huang

Three States of Home Gazing Киңәйтелгән чынбарлык кушымтасы by Hsin-Chien Huang is a highly esteemed winner of the very prestigious 2021 A' Design Award Тимер бүләге in Күңел ачу, Контент Ясау һәм Агымлы Медиа Дизайны Competition Category.

ТимерМедиа· 2021

Three States of Home Gazing Киңәйтелгән чынбарлык кушымтасы

by Hsin-Chien Huang

Client: Oready Innovation Lab

A' Design Award Тимер бүләге Winner in Медиа Category

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Colors

The Design

About Three States of Home Gazing Киңәйтелгән чынбарлык кушымтасы

"Өч халәттә: өйгә карау" — музей килүчеләре өчен эшләнгән киңәйтелгән чынбарлык кушымтасы. Кушымта тайвань рәссамы Куо Сюэ-ху тарафыннан иҗат ителгән "Көньяк урамда бәйрәм" (1930) картинасын тормышка кайтара. Карап утыручылар картинаны өйдә яки музейда якыннан өйрәнә алалар. Тәҗрибә, шулай ук, кулланучыларга Тайбэйның Дадаочэн районына, аның 1930 елгы кыяфәтендә, керергә мөмкинлек бирә. Кытай һәм инглиз телләрендәге ике телле субтитрлар интуитив файдалануны тәэмин итә. Кушымта iOS һәм Android җайланмалары өчен мөмкин. Максат — музейга килүне яңарту һәм җирле тарих белән мәдәниятне уртаклашу.

The Recognition

About the A' Design Award Тимер бүләге

Three States of Home Gazing Киңәйтелгән чынбарлык кушымтасы – A' Design Award Тимер бүләге җиңүчесе, бу яхшы эшләнгән иҗат җимешләреннән көтелгән профессиональ һәм сәнәгать таләпләренә җавап бирә торган яхшы дизайннарга бирелә торган абруйлы танып белү. Тимер җиңүчеләре үз авторларының зур осталыгын, югары махсуслашуын, белгечләрчә аңлавын һәм иҗади сәләтен күрсәтә. Three States of Home Gazing Киңәйтелгән чынбарлык кушымтасы югары бәяләнгән, соклана торган һәм яратыла торган, практик һәм яңа иҗат җимеше булыр дип көтелә. A' Design Award Тимер бүләге җиңүче бу дизайн тармакның иң яхшы практикасын берләштерә һәм белем һәм талант белән бәйләнгән компетентлы техник үзлекләргә ия. Three States of Home Gazing Киңәйтелгән чынбарлык кушымтасы җентеклелеге өчен хөрмәтләнә һәм дөньяны яхшырак урынга әйләндерергә булышучы тормыш сыйфатын яхшырту өчен эшләнгән.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Through AR technology, we are able to bring Kuo’s work, Festival on South Street(1930), to life. The viewer can take a closer look at the painting whether at home or at the museum. It is even possible to walk into the Taipei Dadaocheng area in 1930 from the painting in the virtual reality. The experience is different from the usual AR technology application, creating a brand new combination between AR and art show.
Dimensions & Packaging: This AR experience could download with IOS(Apple Store) and Andriod (Google Store).
Tags: Taiwan, Taipei, Localization, Taiwan Painting, Kuo Hsueh-Hu
Production Technology: As a cultural experience design, utilizing VR to alternate the viewer’s timeline meets the criteria for this project. AR extends and brings scenes and elements of the past into reality right in front of our eyes like a city landscape. With the use of relevant technology linking places and locations with memories is made possible, and is the highlight of this cultural service design. On the subject matter, the emotional appeal of this work and the local artists‘ brushworks records the era of their times and the sentimentality of the people.
Design Challenge: Kuo Hsueh-hu’s artworks depict the early era of Taiwan. The cultural and historical scenes of Dadaocheng are preserved through his paintings to this day. The core of this project is to see the development of art and culture intertwined through the perspective of Kuo Hsueh-hu. This project not only changes the museum experience but also reproduces the historical and cultural scene, taking the viewers back in time to experience the everyday scenery, as well as, creating opportunities to empathize with the cultural sentiments of the generation.
Research: It is expected that the impact of this project will extend to the inheritance of local culture and the re-creation of the museum experience. The representational history of Taiwan is reproduced through the brushworks of Taiwanese artists. This project will contribute to local cultural tourism, creating social welfare, giving ethnic groups a sense of belonging and identity. Despite the viewers having different ethnic backgrounds, this installation can still let the users experience the layers of cultural richness. Using local cultural experiential design as the focus , create culturally synchronized sensory experiential designs.
Inspiration: This AR experience design intends to reproduce the historical period illustrated by the artist Kuo Hsueh-hu. Providing an alternative approach to a two-dimensional viewing of museums artworks, through interaction with illustrations in immersive and expansive environments, enhancing the overall museum experience. Kuo Hsueh-Hu is the most important glue color painting artist in Taiwan. This AR experience is a returned journey to his hometown of his spirit and imagination.
Project Duration: The project started in 2019 and finished in 2020 in Taipei,
Operation Flow: It contributed interesting aspects to the exhibition and is suitable for every visitor. Immersive virtual reality and highly interactive extended reality, plus bilingual subtitles in Chinese and English, all work together for the users to easily understand and have an intuitive experience. So far, many users have participated in this cultural experiential exhibition. The result of this project not only reflects the overall museum experience, but also made the possibility of historical and cultural education.
Patents: Copyrights belong to Oready Innovation Lab, Virtual and Physical Media Integration Association of Taiwan and Kuo Hsueh-Hu Foundation, 2021.
Team Members: Director: Hsin-Chien Huang, Wen-Chieh Chang
Producer: Chiung-Yi Hsieh
Co-Producer: Saiau-Yue Tsau
Image Credits: https://www.dropbox.com/sh/zgehpybcbxvoqnv/AAAY7f2DZChmPXM_euXQ6zbpa?dl=0