Pride Кул сәгате by Alex Donahue is a highly esteemed winner of the very prestigious 2021 A' Design Award Тимер бүләге in Зиргәтлек Дизайны Competition Category.

ТимерЗиргәтлек· 2021

Pride Кул сәгате

by Alex Donahue

Client: Alex Donahue

A' Design Award Тимер бүләге Winner in Зиргәтлек Category

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Colors

The Design

About Pride Кул сәгате

Pride — дөнья буенча үткәрелә торган ел саен уза торган горурлык парадларыннан (pride parade) илһамланган унисекс кул сәгате. Сәгать, минут һәм секунд угылары салават күпере төсләрен йөртә һәм циферблат буйлап тәүлек дәвамында өзлексез хәрәкәт итеп, көн буе үзгәреп торган композицияләр барлыкка китерә. Төш вакытында һәм төн уртасында угылар тулы салават күперен барлыкка китереп тезелә — бу берлек символы. Корпус кара IP катламлы тутыкмас корычтан эшләнгән, яшерен ушкылары кара тире каешы белән өзексез тоташа. 40 мм диаметрлы корпус эчендә япон кварц механизмы урнашкан.

The Recognition

About the A' Design Award Тимер бүләге

Pride Кул сәгате – A' Design Award Тимер бүләге җиңүчесе, бу яхшы эшләнгән иҗат җимешләреннән көтелгән профессиональ һәм сәнәгать таләпләренә җавап бирә торган яхшы дизайннарга бирелә торган абруйлы танып белү. Тимер җиңүчеләре үз авторларының зур осталыгын, югары махсуслашуын, белгечләрчә аңлавын һәм иҗади сәләтен күрсәтә. Pride Кул сәгате югары бәяләнгән, соклана торган һәм яратыла торган, практик һәм яңа иҗат җимеше булыр дип көтелә. A' Design Award Тимер бүләге җиңүче бу дизайн тармакның иң яхшы практикасын берләштерә һәм белем һәм талант белән бәйләнгән компетентлы техник үзлекләргә ия. Pride Кул сәгате җентеклелеге өчен хөрмәтләнә һәм дөньяны яхшырак урынга әйләндерергә булышучы тормыш сыйфатын яхшырту өчен эшләнгән.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The watch features six colors that continually move about the face. Twice a day, at both noon and midnight, the colors come together to create the shape of a rainbow. Beauty comes in all colors and is heightened by those colors' alignment. Show your pride with this meaningful timepiece.
Dimensions & Packaging: The watch weighs .5 lbs, the case's diameter is 40mm and made from Black IP Stainless Steel. The case height is 8.85mm (0.35"). Inside the case, the watch contains a Japanese quartz movement. The watch is water-resistant up to 3 ATM. The band size is 20mm. The band is black and made from leather.
Tags: Pride, LGBTQ+, Rainbow, Unity, Kinetic
Production Technology: The pride watch is unisex. It is made of black stainless steel with hidden lugs that connect the band seamlessly. The watch was developed from a combination of watercolor painting, drawing, technical drawings, and models were made using digital design software.
Design Challenge: The design challenge was to create a watch where the primary imagery was part of the watch's function rather than an applied graphic. The hour, minute, and second hands move about the watch, creating varied compositions throughout the day. The watch hands are colorful, but the case and band provide a monochrome, elegant backdrop.
Research: After extensive research on the symbolism of the LGBTQ rights global movement, it was found that the rainbow is the most prevalent symbol. Several design concepts were then created using the rainbow, with the selected option as one in which the hour, minute, and second hands are the rainbow and move about the watch. This was preferred over a graphic application of the rainbow for two reasons: 1. The rainbow would become intrinsic to the function of the watch, 2. The hands come together and form the rainbow, which is a metaphor for unity.
Inspiration: The pride watch is a timepiece dedicated to those individuals who have bravely stood with pride for the rights of all people. The design is inspired by pride parades that occur annually worldwide, which focus on the global civil rights movement for lesbian, gay, bisexual, transgender, non-binary, and queer social acceptance.
Project Duration: Alex Donahue created the conceptual and technical drawings in Fall 2019. The watch began production in Spring 2020 and was released in Summer 2020. It has been bought by design stores and individuals throughout the world.
Operation Flow: The watch continually transforms as the rainbow bands move about the case to indicate the hour, minute, and second. They align at midnight and noon to form a full rainbow, a symbol of unity.
Team Members: Alex Donahue
Image Credits: All photos copyright: Project Watches