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BD's Hype Tribe Офис интерьеры дизайны by DB and B Pte Ltd

BD's Hype Tribe Офис интерьеры дизайны by DB and B Pte Ltd is a highly esteemed winner of the very prestigious 2021 A' Design Award Алтын бүләге in Интерьер Мәйданы һәм Күргәзмә Дизайны Competition Category.


АлтынИнтерьер· 2021

BD's Hype Tribe Офис интерьеры дизайны

by DB and B Pte Ltd

Client: DB and B Pte Ltd

A' Design Award Алтын бүләге Winner in Интерьер Category

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The Design

About BD's Hype Tribe Офис интерьеры дизайны

BD'ның Hype Tribe проекты — Сингапурдагы бинаның ике катында урнашкан офис интерьеры. Дизайн берничә бизнес бүлеген бер уртак җәмәгать киңлегендә берләштерә. Кабул итү зонасы, коворкинг-кафе зоналары һәм эш өлкәләре өзлексез визуаль сәяхәт белән бәйләнгән. Кафе зоналарының берсе ачык һавадагы мохиттән илһам алган һәм тыныч, уңайлы шартлар тәкъдим итә. Асылмалы акустик панельләр киңлек өстендә агым хисе тудыра. Биофилик элементларны эчкә кертү өчен агач һәм яшел үсемлекләр бергә кулланылган. Өстәлләрне уртак куллану алымы кат мәйданыннан нәтиҗәле файдалануга ярдәм итә.

The Recognition

About the A' Design Award Алтын бүләге

BD's Hype Tribe Офис интерьеры дизайны – A' Design Award Алтын бүләге җиңүчесе, бу гаять абруйлы танып белү, ул беренче класслы, тансык һәм күренекле дизайннарга бирелә. Алтын җиңүчеләре – үз дизайнерларының талантын, зирәклеген һәм осталыгын чагылдыручы бик яңа, киң карашлы һәм ялтырап торучы иҗат җимешләре. BD's Hype Tribe Офис интерьеры дизайны чагыштыргысыз кыйммәт китерүче бик мактаулы, тенденция билгеләүче һәм монументаль уйлап табу булыр дип көтелә. A' Design Award Алтын бүләге җиңүче бу дизайн – сәнгать, фән, дизайн һәм технология чикләрен зур файда белән киңәйтүче искиткеч һәм хөрмәтле проект. BD's Hype Tribe Офис интерьеры дизайны көчле теләк хисләрен тудыра, дәрт уята, иҗатны рухландыра һәм безне кызыксындыра.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
A strong visual and immersive design that fuels different experiences throughout this space. From the inspiration of an Alfresco cafe that offers an ambient and cozy environment with the lingering aroma of freshly-brewed coffee to the dynamism created by the suspended acoustic panels which emulates robust flow or current. Interplay of wood and green elements that enforces biophilia inspirations.
Tags
Collaboration, Visual Journeys, Innovative, Tribe, Biophilic, Experiential, Thematic
Design Challenge
Being on a large floorplate on two separate levels, the design team focused on binding the various journeys that connected the various spaces from the main reception area to the co-working café areas and also ensuring ‘neighbourhooding’ zoning being applied at the work zones. All these spaces are designed towards supporting seamless collaboration and driving innovative spirit.
Research
The results of an earlier workplace study suggested that BD opt for an efficient desk sharing approach. The design team adopted this recommendation and proceeded with further development of the overall space planning and design development for BD. Serving as a regional headquarters for multiple business units, DB&B’s design team conducted numerous exploratory workshops with key stakeholders to fully understand the employee requirements such as meeting, training, storage and filing amongst others.
Once data collection is completed, the space planning began. With BD occupying levels 7 and 8 at The Strategy, it was imperative to render full vision of the proposed stacking plan and zoning to BD to clearly show department adjacencies and ultimately, mapping the various experiential journeys.
Inspiration
Inspired by Becton Dickinson’s (‘BD’) consolidation exercise of key business units into one single floorplate, we knew we wanted to enable a blended community space, for the various tribes of BD to come together, unite and promote cohesions with one common language. This common language was articulated with a strong design language that formed the narrative for the different experiential journeys within the space.
Project Duration
The project started in September 2019, and was completed in March 2020 at 2 International Business Park Road, The Strategy, Singapore.

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