Diplomatic Relations Primary Function: Логотип дизайны by Salvita Bingelyte

Diplomatic Relations Primary Function: Логотип дизайны by Salvita Bingelyte is a highly esteemed winner of the very prestigious 2021 A' Design Award Көмеш бүләге in Графика, Иллюстрация һәм Визуаль Коммуникация Дизайны Competition Category.

КөмешГрафика· 2021

Diplomatic Relations Primary Function: Логотип дизайны

by Salvita Bingelyte

Client: Salvita Design

A' Design Award Көмеш бүләге Winner in Графика Category

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Colors

The Design

About Diplomatic Relations Primary Function: Логотип дизайны

Book Text: Diplomatic Relations — Вильнюстагы Германия илчелеге өчен ясалган логотип. Дизайн Литва белән Германия арасындагы бәйләнешләрне символлаштыра. Өч төсле дәүләт флагларыннан илһам алып, һәр ил өчен аның флагы төсләрендә өч тикшерү билгесе (check mark) сызылган. Билгеләр ике параллель як булып бара, аерылып, аннары кабат кушыла торган тимер юл рельслары кебек. Кызыл тикшерү билгеләре дуслыкны һәм бердәмлекне күрсәтү өчен берләштерелгән. Төсле символ ак фонда урнаштырылган һәм канцелярия әйберләренә, тышкы рекламага һәм корпоратив бүләкләргә кулланылырга мөмкин. Символны бер сызыкта кабатлау бизәкне (үрнәкне) барлыкка китерә.

The Recognition

About the A' Design Award Көмеш бүләге

Diplomatic Relations Primary Function: Логотип дизайны – A' Design Award Көмеш бүләге җиңүчесе, бу гадәттән тыш абруйлы танып белү, ул югары класслы, чибәр һәм тәэсирле дизайннарга бирелә. Көмеш җиңүчеләре – үз дизайнерларының искиткеч белемен, талантын һәм үткенлеген күрсәтүче бик ялтыравыклы һәм иҗади эшләр. Diplomatic Relations Primary Function: Логотип дизайны искиткеч, үрнәк булырлык, игътибарга лаеклы профессиональ һәм тирән яңалыклы әсәр булыр дип көтелә. A' Design Award Көмеш бүләге җиңүче бу дизайн – сәнгать, фән, дизайн һәм технология чикләрен алга җигүче файдалы, югары бәяләнгән уйлап табу. Diplomatic Relations Primary Function: Логотип дизайны – күпләрнең көнләшкән, теләкләрне уятучы, уңай хисләр китерүче һәм хәйранлык һәм гаҗәпләнү тудыручы иҗат җимеше.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The logo was created for the German Embassy in Vilnius to symbolize diplomatic relations between Lithuania and Germany. Inspired by tricolor national flags, three check marks were created for each country using the colors of their flags. The marks represent two parallel sides, like train tracks heading in opposite directions, but coming back together again and being connected. The red check marks are combined, representing friendship and unity between the two countries.
Dimensions & Packaging: To enhance the visibility of the logo and keep original colors, it was decided to use a colored symbol on a white background.
Tags: Logo, symbol, visual identity, branding, corporate identity, graphic design, Salvita Bingelyte, Salvita Design, Lithuania, Germany
Production Technology: The symbol of Lithuanian German cooperation is easily applied to stationery, outdoor advertising and corporate gifts. Combining more symbols in one line creates a pattern that can be used in many places.
Design Challenge: After drawing numerous symbols, it finally came to a modern and memorable logo design which will be used by the German Embassy in Lithuania for its external communication, events and promotional goods.
Research: A national flag is the most easily recognizable country symbol, so while searching for similarities between the two countries, the same patterns stood out in their flags and it was decided to find symbols that could seamlessly utilize these patterns, hence the check marks became a logical design solution.
Inspiration: Lithuania and Germany are connected by a long, rich history. Bilateral relations between the two states existed from 1918 and again since 1991 when Lithuania regained its independence just a few months after the reunification of Germany and diplomatic relations were restored.
Project Duration: Started in January 2021 and finished February 2021 in Vilnius, Lithuania.
Operation Flow: The symbol highlights the relationship between the two countries by visually uniting the colors of their flags. The logo reflects the moment when two countries diplomatically unite, moving forward together into the future. The colorful marks provide a dynamic symbol, expressing the multifaceted relationship between Lithuania and Germany.
Image Credits: Erin Hope Stevens (Copywriter)