Baltija Chocolate Collection Primary Function: Кондитер продукциясе өчен төрү by Bold Brands

Baltija Chocolate Collection Primary Function: Кондитер продукциясе өчен төрү by Bold Brands is a highly esteemed winner of the very prestigious 2021 A' Design Award Көмеш бүләге in Упаковка Дизайны Competition Category.

КөмешУпаковка· 2021

Baltija Chocolate Collection Primary Function: Кондитер продукциясе өчен төрү

by Bold Brands

Client: Bold Brands

A' Design Award Көмеш бүләге Winner in Упаковка Category

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Verified Award Winner

Verify Award Status for #122959

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Baltija Chocolate Collection Primary Function: Кондитер продукциясе өчен төрү

Балтыйк буе төбәгендә сатыла торган шоколад коллекциясе өчен "Baltija" – төрү сериясе. Исем Балтыйк диңгезен аңлаткан литва сүзеннән алынган, ул дизайнга илһам биргән. Маяк һәм диңгез күренеше классик Викториан стилендә сурәтләнгән, ә дулкынлы формалар су хәрәкәтен искә төшерә. Милли символлар кулланылмый, шуңа күрә төрү бер илне түгел, ә бөтен төбәкне гәүдәләндерә. Тирән яшькелт-зәңгәр тон нәфис күренеш өсти. Тартмалар һәм конвертлар кәгазьдән ясалган, офсет ысулы белән басылган һәм матлы лак, бакыр фольга детальләре белән эшкәртелгән.

The Recognition

About the A' Design Award Көмеш бүләге

Baltija Chocolate Collection Primary Function: Кондитер продукциясе өчен төрү – A' Design Award Көмеш бүләге җиңүчесе, бу гадәттән тыш абруйлы танып белү, ул югары класслы, чибәр һәм тәэсирле дизайннарга бирелә. Көмеш җиңүчеләре – үз дизайнерларының искиткеч белемен, талантын һәм үткенлеген күрсәтүче бик ялтыравыклы һәм иҗади эшләр. Baltija Chocolate Collection Primary Function: Кондитер продукциясе өчен төрү искиткеч, үрнәк булырлык, игътибарга лаеклы профессиональ һәм тирән яңалыклы әсәр булыр дип көтелә. A' Design Award Көмеш бүләге җиңүче бу дизайн – сәнгать, фән, дизайн һәм технология чикләрен алга җигүче файдалы, югары бәяләнгән уйлап табу. Baltija Chocolate Collection Primary Function: Кондитер продукциясе өчен төрү – күпләрнең көнләшкән, теләкләрне уятучы, уңай хисләр китерүче һәм хәйранлык һәм гаҗәпләнү тудыручы иҗат җимеше.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: All countries that are bound to baltic sea are unique in their own way. That is why no specific graphic elements were used that would indicate on country or another. Design was thought to be as timeless as possible so classic victorian style illustration were created. This style is full of wavy and dynamic forms that resembles sea movement and volatility. Background contains unique sea scenery together with lighthouse in the foreground connecting it all together.
Dimensions & Packaging: All boxes and envelopes was made from paper, offset printing with matte varnish and copper foil elements.
Tags: Baltija, Chocolate collection. Chocolate, Chocolate packaging
Production Technology: All packagings were printed with offset technology, enriched with matte varnish and copper foil elements.
Design Challenge: Biggest challenge was to find symbol that would be unifying throughout the Baltic region, find the target audience and how the product is consumed. With this criteria in mind big challenge was to pick the right subtle and yet luxury style for the graphics which would also has to be timeless and very different from the competition.
Research: One of the most important task was to determine the consumer of the product. Research revealed that oftentimes it is bought as a souvenir from the baltic region. This gave an insight that it should not be associated with one country and it also should communicate the Baltic sea more than box contents. Appearance is really important part of package which is intended to be the gift. Extreme attentions was given to details as well as overall package aesthetics to trigger positive emotion to the end user.
Inspiration: Confectionery name Baltija came from name of the Baltic Sea in lithuanian. The sea was the main inspiration of this project. It is neighbouring 8 countries, which are all different. Sea is calm and do not carry its own identity as such. That is why the lighthouse was selected as the main symbol of the packaging. Sea also was the inspiration when picking colour. Deep greenish blue colour gave vibrance and luxury feel letting it stand out in the context of confectionery packaging all over the balt
Project Duration: This project started in January 2020 February and finished 2020 May
Operation Flow: Three separate packages were created for this product line. One of the boxes containing more than fifty candies plastic usage was reduced and paper separations were introduced. Fifteen candy box was decorated with uncommon type of cover giving overall packaging more elegance. To extend same visual experience chocolate bar was packed in carton envelope containing the same graphics.
Team Members: Creative Director: Motiejus Gaigalas
Head Of Design: Vytenis Petrusevicius
Graphic Design: Vytenis Petrusevicius, Zydrunas Slajus
Illustrator: Zydrunas Slajus
Image Credits: Photography: Motiejus Gaigalas, Zydrunas Slajus