NewForm Күргәзмә урыны by Huainan Jia and Jian Zhu

NewForm Күргәзмә урыны by Huainan Jia and Jian Zhu is a highly esteemed winner of the very prestigious 2022 A' Design Award Көмеш бүләге in Интерьер Мәйданы һәм Күргәзмә Дизайны Competition Category.

КөмешИнтерьер· 2022

NewForm Күргәзмә урыны

by Huainan Jia and Jian Zhu

Client: Farnear International Design Center

A' Design Award Көмеш бүләге Winner in Интерьер Category

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Verified Award Winner

Verify Award Status for #126097

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About NewForm Күргәзмә урыны

NewForm — Италия ванна бүлмәсе җиһазлары брендының Шанхайдагы 224 квадрат метрлы шоурум эчке дизайны. Дизайн брендның табигатьтән башлангыч алу идеясенә нигезләнә. План һәм килүчеләр өчен маршрут яктылык белән караңгылыкның алмашынуына корылган, бу кибетне берничә үзара бәйләнгән бүлмәгә бүлә. Түгәрәк бүлмәдә "Су биюе" дип аталган асылма сәнгать инсталляциясе урнашкан, ул яктылык астында су тамчысына охшаган. Кытай бамбугы белән бизәлгән кечкенә кәкре тәрәзә тере пейзажны рамга ала. Куе яшел стена һәм яшел үсемлекләр галерея өлкәсе аша үтә, анда продуктлар төрле шартларда күрсәтелә.

The Recognition

About the A' Design Award Көмеш бүләге

NewForm Күргәзмә урыны – A' Design Award Көмеш бүләге җиңүчесе, бу гадәттән тыш абруйлы танып белү, ул югары класслы, чибәр һәм тәэсирле дизайннарга бирелә. Көмеш җиңүчеләре – үз дизайнерларының искиткеч белемен, талантын һәм үткенлеген күрсәтүче бик ялтыравыклы һәм иҗади эшләр. NewForm Күргәзмә урыны искиткеч, үрнәк булырлык, игътибарга лаеклы профессиональ һәм тирән яңалыклы әсәр булыр дип көтелә. A' Design Award Көмеш бүләге җиңүче бу дизайн – сәнгать, фән, дизайн һәм технология чикләрен алга җигүче файдалы, югары бәяләнгән уйлап табу. NewForm Күргәзмә урыны – күпләрнең көнләшкән, теләкләрне уятучы, уңай хисләр китерүче һәм хәйранлык һәм гаҗәпләнү тудыручы иҗат җимеше.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: NewForm is a top Italian bathroom product brand. This case integrates the product itself and the core concept of the brand, "originated from nature", into the design of the store, so as to give the limited space a sense of art and artistic conception, while displaying the functions of the products. The plane layout and foot traffic of the space are derived from the alternation between "light and dark". The designer separates the store into multiple spaces of alternating levels of light and shade, which breaks the traditional retail store model.
Dimensions & Packaging: The area is 224 sqm.
Tags: Nature, Exhibition, Display, Retail, Bathroom
Production Technology: Starting with the NewForm products as design elements, the circular space houses an art installation by the name of "Dance of Water", which, hanging overhead, looks like a drop of water under the lamplight, while the dancing black lines try to break the spatial boundary. The small arched window is added with Chinese bamboo elements, to become a living landscape painting and a window for the interchange of Chinese and Italian cultures.
Design Challenge: The difficulty lies in the limited space. The space needs to contain more series of products to display, but also to make the space "vast" so as to let people feel the mood. What's more, the space needs to present a full range of experience in the visual, audio, touch, and other sensory level.
Research: The space on the right side of the entrance is cultivated into a mechanical atmosphere with the Park series of products. The dim lights enhance the depth and thickness of the space. The wall of Italian handmade ceramic tiles enriches the display form of the products, providing customers with diversified collocation and combination solutions.
Inspiration: The core concept of the newform brand products is derived from nature. The idea of "the power of nature" suddenly came into the designer's mind, such as the tremendous power of the waterfall, the clarity of the babbling brook, and the mysterious and adventurous treasure hunt in the jungle. This is how the new brand space image started to be inspired.
Project Duration: The project started in December 2019 in Shanghai and finished in April 2020 in Shanghai.
Operation Flow: The space on the right side of the entrance is cultivated into a mechanical atmosphere with the Park series of products. The dim lights enhance the depth and thickness of the space. The wall of Italian handmade ceramic tiles enriches the display form of the products, providing customers with diversified collocation and combination solutions. The dark green wall, going perfectly with green plants, runs through the art gallery, where art furnishings of great vitality keep a dialogue in a forest.
Team Members: Jia Huainan
Zhu Jian
Image Credits: Image #1: Photographer Chuan He, newform, 2020.
Image #2: Photographer Chuan He, newform, 2020.
Image #3: Photographer Chuan He, newform, 2020.
Image #4: Photographer Chuan He, newform, 2020.
Image #5: Photographer Chuan He, newform, 2020.