Plus Collaboratives авторлыгында Insecta Iridesse Primary Function: Басма сату каталогы

Plus Collaboratives авторлыгындагы Insecta Iridesse Primary Function: Басма сату каталогы — Реклама, Маркетинг һәм Коммуникация Дизайны ярыш категориясендә бик абруйлы 2022 A' Design Award Көмеш бүләге лауреаты.

КөмешРеклама· 2022

Insecta Iridesse Primary Function: Басма сату каталогы

автор: Plus Collaboratives

Реклама категориясендә A' Design Award Көмеш бүләге лауреаты

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Дизайн

Insecta Iridesse Primary Function: Басма сату каталогы турында

Insecta Iridesse — металлик басма эффектларын күрсәтү өчен ясалган басма сату каталогы. Каталог стандарт төс үрнәкләрен уйлап табылган сирәк бөҗәк төрләрен теркәгән хыялый тикшеренүченең көндәлеге белән алыштыра. Беләзекләр, муенсалар, чәч бизәкләре, алкалар һәм брошкаларны да кертеп, кыйммәтле ташлар кебек утыз бизәнү әйбере диярлек тулысынча кәгазьдән ясалган һәм махсус алтын, көмеш һәм ак буяулар белән басылган. Папка эчендә эшкәртелгән һәм эшкәртелмәгән кәгазьдә бөкләнгән карталар, билетлар, газета кисемтәләре һәм сертификатлар саклана. Тамашачыларга һәр басма эффектын якыннан карап тикшерергә тәкъдим ителә.

Таныш

A' Design Award Көмеш бүләге турында

Insecta Iridesse Primary Function: Басма сату каталогы – A' Design Award Көмеш бүләге җиңүчесе, бу гадәттән тыш абруйлы танып белү, ул югары класслы, чибәр һәм тәэсирле дизайннарга бирелә. Көмеш җиңүчеләре – үз дизайнерларының искиткеч белемен, талантын һәм үткенлеген күрсәтүче бик ялтыравыклы һәм иҗади эшләр. Insecta Iridesse Primary Function: Басма сату каталогы искиткеч, үрнәк булырлык, игътибарга лаеклы профессиональ һәм тирән яңалыклы әсәр булыр дип көтелә. A' Design Award Көмеш бүләге җиңүче бу дизайн – сәнгать, фән, дизайн һәм технология чикләрен алга җигүче файдалы, югары бәяләнгән уйлап табу. Insecta Iridesse Primary Function: Басма сату каталогы – күпләрнең көнләшкән, теләкләрне уятучы, уңай хисләр китерүче һәм хәйранлык һәм гаҗәпләнү тудыручы иҗат җимеше.

Дизайн артында

Матбугат комплекты

Дизайнер тәкъдим иткән кредитлар, команда әгъзалары һәм техник детальләр.

Уникаль үзенчәлекләр: The project disrupted the way colours and printing methods are traditionally presented by the print industry by showcasing the metallic print effects in the form of 3D iridescent gem-like jewellery pieces that look like rare insect species, and made almost entirely of paper printed with the new ink. The colour swatch was then completely reimagined into a fictional explorer’s journal documenting the findings of these gem-like insects, showcasing the different print effects like never before.
Үлчәмнәр һәм упаковка: The book measures 285mm x 205mm x 30mm when closed. The book folio opens to include folded maps, bus tickets, weather cards, fictional newspaper clippings, re-created money, field journals, photographs and certificates. The thirty jewellery pieces include bracelets, necklaces, hairpieces, earrings, brooches, and ranges from 80mm x 100mm to the largest at 500mm x 20mm.
Тегләр: Print, Paper Jewellery, Graphic design, Catalogue design, Explorer guide, Bugs
Җитештерү технологиясе: The project showcased the Fujifilm Iridesse Production Press capability in 6-colour printing with speciality ink colours of gold, silver, and white in a single pass. The print sales catalogue used a wide range of coated and uncoated paper stock of varying weights, which demonstrated the capabilities of the printer and showcased the printing effects. The print effects were realised by isolating the artworks into CMYK and speciality ink layers to achieve optimum print effects.
Дизайн бирелмәсе: Given that the printing market is saturated and established, we needed to position Fujifilm printers as more than selling ink. It was crucial to develop a design solution to address considerations of the traditional print industry while pushing the envelope to reimagine print opportunities to target new end consumers which included the creative industries. The project became a collateral that the traditional printers could reference and began to imagine possibilities with their new age clients.
Тикшеренү: Industry and consumer research, prototyping and technical understanding was conducted to understand the purchase journey and considerations of industry stakeholders and their end consumers as well as print capabilities. The was done through observational study and interviews. We were able to identify opportunities to disrupt the existing methods with increased effectiveness. This resulted in increase and sales enquiry and generated sales revenue of over $2 million.
Илһам: This intricate approach was inspired by the industry habit of inspecting print quality through a loupe, like a jeweller inspecting gems. The catalogue, which resembled an explorer narrating his discovery of the imaginary bugs, served as an impetus for customers to flip the catalogue and inspect the quality and technicalities of the print effects. The narrative of the catalogue enables us to showcase the possibilities of the machine capabilities and print effects on different paper type.
Проект озынлыгы: The project started in July 2019 and concluded in April 2021 with a disruption in 2020 due to Covid-19 restrictions and the lack of access to machine capabilities. The project was done for Fujifilm Singapore and was partially showcased at a print convention held in Marina Bay Sands Singapore, attended by print industry stakeholders.
Эш процессы: The reimagined catalogue consists of 2 parts: the 3D jewellery creates intrigue and encourages print industry viewers to come up close to inspect using their loupe. The fictional explorer’s folio, which consists of various collaterals printed by the machine on different mediums, invites viewers to investigate and discover print outcomes. This also acts as samples for print industry stakeholders to market the services to their own consumers.
Команда әгъзалары: PLUS Collaboratives
Рәсем авторлары: Image #1: PLUS Collaboratives, Insecta Iridesse, 2019-2021.
Image #2: PLUS Collaboratives, Insecta Iridesse, 2019-2021.
Image #3: PLUS Collaboratives, Insecta Iridesse, 2019-2021.
Image #4: PLUS Collaboratives, Insecta Iridesse, 2019-2021.