Kind Tea is a Charitable Project Чәй Ябу-Төрләү Дизайны by Viktoriia Korytina

Kind Tea is a Charitable Project Чәй Ябу-Төрләү Дизайны by Viktoriia Korytina is a highly esteemed winner of the very prestigious 2022 A' Design Award Тимер бүләге in Упаковка Дизайны Competition Category.

ТимерУпаковка· 2022

Kind Tea is a Charitable Project Чәй Ябу-Төрләү Дизайны

by Viktoriia Korytina

A' Design Award Тимер бүләге Winner in Упаковка Category

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Verified Award Winner

Verify Award Status for #131733

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Colors

The Design

About Kind Tea is a Charitable Project Чәй Ябу-Төрләү Дизайны

Kind Tea — хәйрия проекты кысаларында сатыла торган табигый чәйләр линиясе өчен эшләнгән упаковка дизайны. Бу чәйне Дюшенн мускул дистрофиясе белән авыручы ике малай әзерли, ә сатудан килгән акча аларның реабилитациясенә тотыла. Упаковкада балачак шатлыгын чагылдырган төсле персонаж сурәтләнгән. Өч тәм өч төрле төс схемасы белән билгеләнгән, шуңа күрә һәр төрне таный алу җиңел. Һәр тәмнең кышкы варианты да бар. Формат — 100х180 миллиметрлы этикеткалы 50 граммлы капчык рәвешендә. Җитештерү һәм җыю эше гади һәм экономияле итеп эшләнгән, чөнки малайлар упаковкаларны үзләре әзерли.

The Recognition

About the A' Design Award Тимер бүләге

Kind Tea is a Charitable Project Чәй Ябу-Төрләү Дизайны – A' Design Award Тимер бүләге җиңүчесе, бу яхшы эшләнгән иҗат җимешләреннән көтелгән профессиональ һәм сәнәгать таләпләренә җавап бирә торган яхшы дизайннарга бирелә торган абруйлы танып белү. Тимер җиңүчеләре үз авторларының зур осталыгын, югары махсуслашуын, белгечләрчә аңлавын һәм иҗади сәләтен күрсәтә. Kind Tea is a Charitable Project Чәй Ябу-Төрләү Дизайны югары бәяләнгән, соклана торган һәм яратыла торган, практик һәм яңа иҗат җимеше булыр дип көтелә. A' Design Award Тимер бүләге җиңүче бу дизайн тармакның иң яхшы практикасын берләштерә һәм белем һәм талант белән бәйләнгән компетентлы техник үзлекләргә ия. Kind Tea is a Charitable Project Чәй Ябу-Төрләү Дизайны җентеклелеге өчен хөрмәтләнә һәм дөньяны яхшырак урынга әйләндерергә булышучы тормыш сыйфатын яхшырту өчен эшләнгән.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Inspired by these brave little entrepreneurs, we created a colorful package with a cute character. It symbolizes the whole joyful and carelessness of childhood. There are three flavors of the tea, which correspond to three colors. And each taste has a winter version of the packaging.
Dimensions & Packaging: Format: Sachet with label

50 g

100 mm x 180 mm
Tags: charity, children, childhood, hero, little, Duchenne Muscular Dystrophy, kind, genetic.
Production Technology: In our work, we paid attention to create the simplest and the most economical way of producing and collecting packages. Because we understood that the guys would have to do it on their own.
Design Challenge: The most difficult proccess was an analysis of project`s audience. It was needed to develop the proper visual concept that would be understandable to the audience of the project. Also, the visual solution has to reflect the main idea (the tea was made by sick children) and has not to be pessimistic in the same time.
Research: Our life is a vivid adventure in which each part is so exciting! Every day we discover the world, learn new things, meet interesting people, fall in love, laugh, do stupid things, travel, eat and enjoy every moment.

But unfortunately, some of us can never understand all the sweets of life. They live only childhood. They are boys with an incurable disease, that is Duchenne Muscular Dystrophy. This genetic disorder destroys young muscles, and children with this diagnosis hardly reach even adulthood. It spreads mainly among boys and is congenital. That is why it is so important to fill their lives with beauty, hapiness and other positive emotions.

We started this project for two friends whose names are Misha and Max. The boys are from Kharkive, Ukraine and they also experience the fight against the desease. However Duchenne muscular dystrophy does not frighten them at all. Together they went into business. Now boys produce tasty natural tea to raise money for their rehabilitation and help their parents.

Inspired by these brave little entrepreneurs, we created a colorful package with a cute character. It symbolizes the whole joyful and carelessness of childhood. There are three flavors of the tea, which correspond to three colors. And each taste has a winter version of the packaging.
Inspiration: To bring awareness and understanding to Duchenne Muscular Dystrophy, Wishnia Design created Kind Tea for two boys fighting the disease. The packaging design reflects the carefree attitude of the boys, and each flavor is represented through a different joyful color palette. Despite the brand fighting for a heavy topic, using imagery that young boys can relate to and have fun with is inspiring. It showcases their tough dispositions in an understated manner.
Project Duration: We joined the project in January 2021 and the guys still work for now
Operation Flow: But our work does not end only with the development of packaging design. We decided to help Misha and Max with sales as well. Therefore, we communicate with coffee houses, dental offices, medical centers, local stores, beauty centres etc. in order to asked them to put the Kind Tea for sale. Because the more people realize the problem, the faster ways will be found to solve it. You should notice that even now, this terrible disease cannot be cured.

The Kind Tea is a charitable project in support of all patients with Duchenne muscular dystrophy. This fundraising is for two boys from Ukraine. Let’s do more good deeds together and take care of the younger generation. After all, they are our future!
Patents: No information
Team Members: Vita Korytina
Alena Beseda
Oleksandra Dontsova.
Image Credits: This project was made by our in-house team of Wishnia agency.